Drinking milk productsin Denmark

Local produce and organic trends impacted growth of value sales in 2011. Main player Arla Foods Amba and smaller manufacturers focused on the eating habits of Danish consumers, encouraging consumption of milk because it is considered an important source of vitamins and nutrients, as Danes have historically drunk milk during breakfast, lunch, or with snacks, fast food or on many other occasions. Due to increasing demand for locally-produced and organic products, the industry’s main player more...

Euromonitor International's Drinking milk productsin Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Chilled and Shelf Stable Desserts, Chilled Snacks, Coffee Whiteners, Condensed/Evaporated Milk, Cream, Flavoured Milk Drinks, Flavoured Powder Milk Drinks, Fromage Frais and Quark, Milk, Powder Milk, Processed Cheese, Sour Milk Drinks, Soy Beverages, Unprocessed Cheese, Yoghurt.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Drinking milk productsmarket;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Drinking milk productsby Category: Volume 2006-2011
Table 2 Sales of Drinking milk productsby Category: Value 2006-2011
Table 3 Sales of Drinking milk productsby Category: % Volume Growth 2006-2011
Table 4 Sales of Drinking milk productsby Category: % Value Growth 2006-2011
Table 5 Drinking milk productsCompany Shares 2006-2010
Table 6 Drinking milk productsBrand Shares 2007-2010
Table 7 Sales of Drinking milk productsby Distribution Format: % Analysis 2006-2011
Table 8 Forecast Sales of Drinking milk productsProducts by Category: Volume 2011-2016
Table 9 Forecast Sales of Drinking milk productsProducts by Category: Value 2011-2016
Table 10 Forecast Sales of Drinking milk productsProducts by Category: % Volume Growth 2011-2016
Table 11 Forecast Sales of Drinking milk productsProducts by Category: % Value Growth 2011-2016
Executive Summary
Sluggish Economic Activity Slows Retail Sales Growth
Increasing Polarisation of the Market Squeezes Mid-priced Brands
Scandinavian Players Dominate the Packaged Food Market
Discounters Channel Continues To Gain Share
After the Years of Decline Constant Value Sales Will Begin To Edge Up Again
Key Trends and Developments
Recession Hits the Danish Economy
Sluggish Economic Activity Slows Growth, But Polarisation Still Visible
Quality and Health and Wellness Still Important Factors
Scandinavian Players Maintain Their Importance in the Packaged Food Market
Discounters Channel Continues To Gain Share
Sales Will Begin To Grow Again in Constant Value Terms From 2012
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2006-2011
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2006-2011
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2011-2016
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2011-2016
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 16 Sales of Impulse and Indulgence Products by Category: Volume 2006-2011
Table 17 Sales of Impulse and Indulgence Products by Category: Value 2006-2011
Table 18 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2006-2011
Table 19 Sales of Impulse and Indulgence Products by Category: % Value Growth 2006-2011
Table 20 Company Shares of Impulse and Indulgence Products 2006-2010
Table 21 Brand Shares of Impulse and Indulgence Products 2007-2010
Table 22 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2011-2016
Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Value 2011-2016
Table 24 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2011-2016
Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2011-2016
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 26 Sales of Nutrition/Staples by Category: Volume 2006-2011
Table 27 Sales of Nutrition/Staples by Category: Value 2006-2011
Table 28 Sales of Nutrition/Staples by Category: % Volume Growth 2006-2011
Table 29 Sales of Nutrition/Staples by Category: % Value Growth 2006-2011
Table 30 Company Shares of Nutrition/Staples 2006-2010
Table 31 Brand Shares of Nutrition/Staples 2007-2010
Table 32 Forecast Sales of Nutrition/Staples by Category: Volume 2011-2016
Table 33 Forecast Sales of Nutrition/Staples by Category: Value 2011-2016
Table 34 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2011-2016
Table 35 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2011-2016
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 36 Sales of Meal Solutions by Category: Volume 2006-2011
Table 37 Sales of Meal Solutions by Category: Value 2006-2011
Table 38 Sales of Meal Solutions by Category: % Volume Growth 2006-2011
Table 39 Sales of Meal Solutions by Category: % Value Growth 2006-2011
Table 40 Company Shares of Meal Solutions 2006-2010
Table 41 Brand Shares of Meal Solutions 2007-2010
Table 42 Forecast Sales of Meal Solutions by Category: Volume 2011-2016
Table 43 Forecast Sales of Meal Solutions by Category: Value 2011-2016
Table 44 Forecast Sales of Meal Solutions by Category: % Volume Growth 2011-2016
Table 45 Forecast Sales of Meal Solutions by Category: % Value Growth 2011-2016
Market Data
Table 46 Sales of Packaged Food by Category: Volume 2006-2011
Table 47 Sales of Packaged Food by Category: Value 2006-2011
Table 48 Sales of Packaged Food by Category: % Volume Growth 2006-2011
Table 49 Sales of Packaged Food by Category: % Value Growth 2006-2011
Table 50 GBO Shares of Packaged Food 2006-2010
Table 51 NBO Shares of Packaged Food 2006-2010
Table 52 NBO Brand Shares of Packaged Food 2007-2010
Table 53 Penetration of Private Label by Category 2006-2011
Table 54 Sales of Packaged Food by Distribution Format: % Analysis 2006-2011
Table 55 Sales of Packaged Food by Category and Distribution Format: % Analysis 2011
Table 56 Forecast Sales of Packaged Food by Category: Volume 2011-2016
Table 57 Forecast Sales of Packaged Food by Category: Value 2011-2016
Table 58 Forecast Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 59 Forecast Sales of Packaged Food by Category: % Value Growth 2011-2016
Sources
Summary 1 Research Sources

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By market: Denmark (in Europe)