Drinking Milk Products in Poland

Drinking milk products is a saturated category, which is why manufacturers strive to boost sales by introducing regular innovations. At the same time, various bodies are running educational campaigns which are aimed at promoting milk and emphasising the advantages of regular milk consumption. The list of most notable initiatives includes “Stawiam na Mleko” (I bet on milk), “Pij Mleko! Bedziesz Wielki” (Drink milk! You will be great) and “Mleko z Klasa” (Milk in classrooms).

Euromonitor International's Drinking Milk Products in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Flavoured Milk Drinks, Flavoured Powder Milk Drinks, Milk, Powder Milk, Soy Beverages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Drinking Milk Products market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Drinking Milk Products by Category: Volume 2007-2012
Table 2 Sales of Drinking Milk Products by Category: Value 2007-2012
Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2007-2012
Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2007-2012
Table 5 Chilled Vs Ambient Flavoured Milk Drinks: % Volume Analysis 2007-2012
Table 6 Milk by Type: % Value Breakdown 2007-2012
Table 7 Drinking Milk Products Company Shares 2008-2012
Table 8 Drinking Milk Products Brand Shares 2009-2012
Table 9 Sales of Drinking Milk Products by Distribution Format: % Analysis 2007-2012
Table 10 Forecast Sales of Drinking Milk Products Products by Category: Volume 2012-2017
Table 11 Forecast Sales of Drinking Milk Products Products by Category: Value 2012-2017
Table 12 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2012-2017
Table 13 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2012-2017
Sante A Kowalski Spj in Packaged Food (poland)
Strategic Direction
Key Facts
Summary 1 Sante A Kowalski Spj: Key Facts
Summary 2 Sante A Kowalski Spj: Operational Indicators
Company Background
Production
Summary 3 Sante A Kowalski Spj: Production Statistics 2012
Competitive Positioning
Summary 4 Sante A Kowalski Spj: Competitive Position 2012
Executive Summary
Packaged Food Continues To Develop Despite Economic Turmoil
Health and Wellness Gets More Impact
Multinationals Prove Tough Opponents
Discounters Continue To Gain Ground
Investments in New Product Developments Set To Support Future Growth
Key Trends and Developments
the Health and Wellness Trend Gains Momentum
Discounters, A New Favourite
Domestic Manufacturers Ready To Fight Back
Children Form A Lucrative Niche
2012 Uefa European Football Championship Is A Hot Issue
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 14 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 18 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
Table 19 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
Table 20 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
Table 21 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
Table 22 Company Shares of Impulse and Indulgence Products 2008-2012
Table 23 Brand Shares of Impulse and Indulgence Products 2009-2012
Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 28 Sales of Meal Solutions by Category: Volume 2007-2012
Table 29 Sales of Meal Solutions by Category: Value 2007-2012
Table 30 Sales of Meal Solutions by Category: % Volume Growth 2007-2012
Table 31 Sales of Meal Solutions by Category: % Value Growth 2007-2012
Table 32 Company Shares of Meal Solutions 2008-2012
Table 33 Brand Shares of Meal Solutions 2009-2012
Table 34 Forecast Sales of Meal Solutions by Category: Volume 2012-2017
Table 35 Forecast Sales of Meal Solutions by Category: Value 2012-2017
Table 36 Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
Table 37 Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 38 Sales of Nutrition/Staples by Category: Volume 2007-2012
Table 39 Sales of Nutrition/Staples by Category: Value 2007-2012
Table 40 Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
Table 41 Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
Table 42 Company Shares of Nutrition/Staples 2008-2012
Table 43 Brand Shares of Nutrition/Staples 2009-2012
Table 44 Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
Table 45 Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
Table 46 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2012-2017
Table 47 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017
Market Data
Table 48 Sales of Packaged Food by Category: Volume 2007-2012
Table 49 Sales of Packaged Food by Category: Value 2007-2012
Table 50 Sales of Packaged Food by Category: % Volume Growth 2007-2012
Table 51 Sales of Packaged Food by Category: % Value Growth 2007-2012
Table 52 GBO Shares of Packaged Food 2008-2012
Table 53 NBO Shares of Packaged Food 2008-2012
Table 54 NBO Brand Shares of Packaged Food 2009-2012
Table 55 Penetration of Private Label by Category 2007-2012
Table 56 Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
Table 57 Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
Table 58 Forecast Sales of Packaged Food by Category: Volume 2012-2017
Table 59 Forecast Sales of Packaged Food by Category: Value 2012-2017
Table 60 Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 61 Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 5 Research Sources

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Related research categories

By sector: Dairy (in Soft drinks), General drinks

By market: Poland (in Europe)