Drinking Milk Products in Italy

Drinking milk products continues to be driven by the health and wellness trend. In 2012 that did not mean a simple rise in fat-free drinking milk, but rather an increase in demand for special milks and added-value drinking milk products, like organic, lactose-free, goat milk and full-fat high-quality milk.

Euromonitor International's Drinking Milk Products in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Flavoured Milk Drinks, Flavoured Powder Milk Drinks, Milk, Powder Milk, Soy Beverages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Drinking Milk Products market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data

Table 1 Sales of Drinking Milk Products by Category: Volume 2007-2012
Table 2 Sales of Drinking Milk Products by Category: Value 2007-2012
Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2007-2012
Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2007-2012
Table 5 Chilled Vs Ambient Flavoured Milk Drinks: % Volume Analysis 2007-2012
Table 6 Milk by Type: % Value Breakdown 2007-2012
Table 7 Drinking Milk Products Company Shares 2008-2012
Table 8 Drinking Milk Products Brand Shares 2009-2012
Table 9 Sales of Drinking Milk Products by Distribution Format: % Analysis 2007-2012
Table 10 Forecast Sales of Drinking Milk Products Products by Category: Volume 2012-2017
Table 11 Forecast Sales of Drinking Milk Products Products by Category: Value 2012-2017
Table 12 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2012-2017
Table 13 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2012-2017

Granarolo SpA in Packaged Food (italy)
Strategic Direction
Key Facts
Summary 1 Granarolo SpA: Key Facts
Summary 2 Granarolo SpA: Operational Indicators
Company Background
Production
Summary 3 Granarolo SpA: Production Statistics 2012
Competitive Positioning
Summary 4 Granarolo SpA: Competitive Position 2012
Executive Summary
Unit Price Rises As Innovation Sustains Value Growth in 2012
Frugal Consumers Tighten Their Belts
Private Label Strengthens Its Foothold in Packaged Food
Supermarkets and Hypermarkets Hold Firm Despite Increasing Competition
Modest Growth Ahead
Key Trends and Developments
Consumers Still Feeling the Impact of the Economic Recession
Italians Prefer To Stay-at-home Due To Economic Uncertainty
Consumers Looking for Health and Wellness Despite Economic Downturn
Mid-price Brands Squeezed by Increasing Polarisation
Growth of Internet Retailing
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data

Table 14 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017

Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data

Table 18 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
Table 19 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
Table 20 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
Table 21 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
Table 22 Company Shares of Impulse and Indulgence Products 2008-2012
Table 23 Brand Shares of Impulse and Indulgence Products 2009-2012
Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017

Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data

Table 28 Sales of Meal Solutions by Category: Volume 2007-2012
Table 29 Sales of Meal Solutions by Category: Value 2007-2012
Table 30 Sales of Meal Solutions by Category: % Volume Growth 2007-2012
Table 31 Sales of Meal Solutions by Category: % Value Growth 2007-2012
Table 32 Company Shares of Meal Solutions 2008-2012
Table 33 Brand Shares of Meal Solutions 2009-2012
Table 34 Forecast Sales of Meal Solutions by Category: Volume 2012-2017
Table 35 Forecast Sales of Meal Solutions by Category: Value 2012-2017
Table 36 Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
Table 37 Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017

Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data

Table 38 Sales of Nutrition/Staples by Category: Volume 2007-2012
Table 39 Sales of Nutrition/Staples by Category: Value 2007-2012
Table 40 Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
Table 41 Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
Table 42 Company Shares of Nutrition/Staples 2008-2012
Table 43 Brand Shares of Nutrition/Staples 2009-2012
Table 44 Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
Table 45 Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
Table 46 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2012-2017
Table 47 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017

Market Data

Table 48 Sales of Packaged Food by Category: Volume 2007-2012
Table 49 Sales of Packaged Food by Category: Value 2007-2012
Table 50 Sales of Packaged Food by Category: % Volume Growth 2007-2012
Table 51 Sales of Packaged Food by Category: % Value Growth 2007-2012
Table 52 GBO Shares of Packaged Food 2008-2012
Table 53 NBO Shares of Packaged Food 2008-2012
Table 54 NBO Brand Shares of Packaged Food 2009-2012
Table 55 Penetration of Private Label by Category 2007-2012
Table 56 Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
Table 57 Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
Table 58 Forecast Sales of Packaged Food by Category: Volume 2012-2017
Table 59 Forecast Sales of Packaged Food by Category: Value 2012-2017
Table 60 Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 61 Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017

Definitions
Sources
Summary 5 Research Sources

Related research categories

By sector: Dairy (in Soft drinks), General drinks

By market: Italy (in Europe)