Drinking milk products in Austria

Drinking milk products is already mature in Austria and volume growth in general slowed down or even went into a decline towards 2011. Nonetheless, the decrease of drinking milk products slowed down in the review period due to an increasing demand for organic and lactose-free products as well as soy-based dairy. Furthermore, the industry started an initiative and marketing activities for hay dairy from Austria. Value growth therefore is expected to decline less strongly in 2011. Meanwhile,...

Euromonitor international's Drinking milk products in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Chilled and Shelf Stable Desserts, Chilled Snacks, Coffee Whiteners, Condensed/Evaporated Milk, Cream, Flavoured Milk Drinks, Flavoured Powder Milk Drinks, Fromage Frais and Quark, Milk, Powder Milk, Processed Cheese, Sour Milk Drinks, Soy Beverages, Unprocessed Cheese, Yoghurt.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Drinking Milk Products market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor international has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor international has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Drinking milk products in Austria
Euromonitor international
December 2011



Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Drinking Milk Products by Category: Volume 2006-2011
Table 2 Sales of Drinking Milk Products by Category: Value 2006-2011
Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2006-2011
Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2006-2011
Table 5 Chilled Vs Ambient Flavoured Milk Drinks: % Volume Analysis 2007-2010
Table 6 Milk by Type: % Value Breakdown 2007-2010
Table 7 Drinking Milk Products Company Shares 2006-2010
Table 8 Drinking Milk Products Brand Shares 2007-2010
Table 9 Sales of Drinking Milk Products by Distribution Format: % Analysis 2006-2011
Table 10 Forecast Sales of Drinking Milk Products Products by Category: Volume 2011-2016
Table 11 Forecast Sales of Drinking Milk Products Products by Category: Value 2011-2016
Table 12 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2011-2016
Table 13 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2011-2016
Berglandmilch GmbH in Packaged Food (Austria)
Strategic Direction
Key Facts
Summary 1 Berglandmilch GmbH: Key Facts
Summary 2 Berglandmilch GmbH: Operational indicators
Company Background
Production
Summary 3 Berglandmilch GmbH: Production Statistics 2010
Competitive Positioning
Summary 4 Berglandmilch GmbH: Competitive Position 2010
Executive Summary
Growth Set To Peak in 2011 for Packaged Food in Austria
Convenience and Healthy Food the Dominant Themes in 2011
Domestic Players Threatened by international Competitors
Discounters Feel the Pinch As Consumer Confidence Picks Up
Slow Growth Forecast
Key Trends and Developments
Austria Struggles With Rising Obesity Rate
Fragmentation Prevails Despite Small Gains for international Companies
Return To Home Cooking
Austrian Consumers Branch Out From Traditional Cuisines
Improving Employment Rate Symbolises End of the Crisis
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 14 Foodservice Sales of Packaged Food by Category: Volume 2006-2011
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2006-2011
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2011-2016
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2011-2016
Impulse and indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 18 Sales of Impulse and indulgence Products by Category: Volume 2006-2011
Table 19 Sales of Impulse and indulgence Products by Category: Value 2006-2011
Table 20 Sales of Impulse and indulgence Products by Category: % Volume Growth 2006-2011
Table 21 Sales of Impulse and indulgence Products by Category: % Value Growth 2006-2011
Table 22 Company Shares of Impulse and indulgence Products 2006-2010
Table 23 Brand Shares of Impulse and indulgence Products 2007-2010
Table 24 Forecast Sales of Impulse and indulgence Products by Category: Volume 2011-2016
Table 25 Forecast Sales of Impulse and indulgence Products by Category: Value 2011-2016
Table 26 Forecast Sales of Impulse and indulgence Products by Category: % Volume Growth 2011-2016
Table 27 Forecast Sales of Impulse and indulgence Products by Category: % Value Growth 2011-2016
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 28 Sales of Nutrition/Staples by Category: Volume 2006-2011
Table 29 Sales of Nutrition/Staples by Category: Value 2006-2011
Table 30 Sales of Nutrition/Staples by Category: % Volume Growth 2006-2011
Table 31 Sales of Nutrition/Staples by Category: % Value Growth 2006-2011
Table 32 Company Shares of Nutrition/Staples 2006-2010
Table 33 Brand Shares of Nutrition/Staples 2007-2010
Table 34 Forecast Sales of Nutrition/Staples by Category: Volume 2011-2016
Table 35 Forecast Sales of Nutrition/Staples by Category: Value 2011-2016
Table 36 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2011-2016
Table 37 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2011-2016
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 38 Sales of Meal Solutions by Category: Volume 2006-2011
Table 39 Sales of Meal Solutions by Category: Value 2006-2011
Table 40 Sales of Meal Solutions by Category: % Volume Growth 2006-2011
Table 41 Sales of Meal Solutions by Category: % Value Growth 2006-2011
Table 42 Company Shares of Meal Solutions 2006-2010
Table 43 Brand Shares of Meal Solutions 2007-2010
Table 44 Forecast Sales of Meal Solutions by Category: Volume 2011-2016
Table 45 Forecast Sales of Meal Solutions by Category: Value 2011-2016
Table 46 Forecast Sales of Meal Solutions by Category: % Volume Growth 2011-2016
Table 47 Forecast Sales of Meal Solutions by Category: % Value Growth 2011-2016
Market Data
Table 48 Sales of Packaged Food by Category: Volume 2006-2011
Table 49 Sales of Packaged Food by Category: Value 2006-2011
Table 50 Sales of Packaged Food by Category: % Volume Growth 2006-2011
Table 51 Sales of Packaged Food by Category: % Value Growth 2006-2011
Table 52 GBO Shares of Packaged Food 2006-2010
Table 53 NBO Shares of Packaged Food 2006-2010
Table 54 NBO Brand Shares of Packaged Food 2007-2010
Table 55 Penetration of Private Label by Category 2006-2011
Table 56 Sales of Packaged Food by Distribution Format: % Analysis 2006-2011
Table 57 Sales of Packaged Food by Category and Distribution Format: % Analysis 2011
Table 58 Forecast Sales of Packaged Food by Category: Volume 2011-2016
Table 59 Forecast Sales of Packaged Food by Category: Value 2011-2016
Table 60 Forecast Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 61 Forecast Sales of Packaged Food by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 5 Research Sources

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Related research categories

By sector: Dairy (in Soft drinks), General drinks

By market: Austria (in Europe)