UK Drinking Habits Report 2010

Published: August 2010

Publisher: YouGov SixthSense

Product ref: 93767

Pages: 37

Format: PDF

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Report description

Chapter 1: Drivers Of Change
Post War British Eating Habits
Price Inflation 2009-2010
Recessionary Trends

Chapter 2: Trends And Momentum
Discounters The Bigger Winners 2008-2009
Food Fads
A Return To 'Scratch' Cooking
Staples See Impressive Growth
Shopping Ethics Takes A Backseat
Healthy Eating Trends
Drinking Habits of UK Children
Out Of Home Drinks
Fruit Juice

Chapter 3: Drinking Habits
Tap versus mineral water
Telling Tea's Fortune
UK Migration And Changing Beverage Preferences

Chapter 4: Trends And Intentions
Drinking More (Tap) Water
More Fruit Juice
Consumption Rate Change For Non-Alcoholic Drinks, 2009-2010

Conclusions
Money Issues Have Shift Behaviour
A Problem For Ethical Markets
Opportunities For Premium Foods 

Table Of Figures

Figure 1: Selected examples of price inflation
Figure 3: How the recession has impacted on personal financial situations in 2010
Figure 4: How the recession has impacted upon food purchasing habits 2010
Figure 5: Frequency of favourite drink consumption for UK adults
Figure 6: Drinking attitudes of UK consumers
Figure 7: Personal drinking trends for UK consumers
Non-alcoholic drinks consumption habits
Figure 8: Words assoicated with UK consumers' personal drinking habits

Table of contents

2010_Yougov_Drinking_habits_sample.pdfTable of Contents
Table of Figures
Report Summary
Economic Impact
Drinking Habits
Introduction and Scope
Methodology
Drivers of change
The golden era
Developing a taste for luxury
A national pre-occupation
The turning tide… or tsunami
Rising problems
Feeling the squeeze
Eating and Drinking Habits - Trends and Momentum
The importance of being cheapest
Back to basics
Breaking down barriers
Food fads
Coffee benefiting
Justifying spend
Winners and losers
Back to basics
Staple success
Ethics take a backseat
Footfall, volumes and loyalty
Health check
Comfort eating
Drinking Habits
Drink of choice
Free hydration
Less tea Vicar?
Emigrants and immigrants
A mature habit
Fruit juice
Youth sweet tooth
Out-of-home hot drinks hold the key
Drinks can be habit forming
Trends and intentions
Meaning from refreshment
Conclusions
Money issues have shift behaviour
A question mark hangs over ethical markets
Opportunities for premium foods
Appendix
Questionnaire

Price: $ 1237.42

Related research categories

By sector: General drinks

By market: United Kingdom (in Europe)