Donga Otsuka Co Ltd in Soft Drinks (South Korea)
Donga Otsuka executed an important strategic decision in 2012 when, in October, it raised its sports drink Pocari Sweat’s average unit price by nearly 8%. It was first time in 27 months that Donga Otsuka had increased its product unit price. Donga Otsuka personnel stated that given the current situation where other competitors are increasing their unit prices twice a year, they could no longer internally endure the burden.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Table of contentsStrategic Direction
Summary 1 Donga Otsuka Co Ltd: Key Facts
Summary 2 Donga Otsuka Co Ltd: Operational Indicators
Summary 3 Donga Otsuka Co Ltd: Production Statistics 2012
Summary 4 Donga Otsuka Co Ltd: Competitive Position 2012
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