Doing Business in China Report
Strong, defined wine brands may work better in China, according to new report Foreign wine brands that define their target market carefully and invest strongly in marketing efforts have a much better chance of capturing the loyalty of adventurous but information-poor Chinese wine drinkers, according to two new reports published about the Chinese wine market by Wine Intelligence. Brand owners looking to establish themselves in China face fierce competition and a complicated distribution system, in which established importers hold a great deal of power. The practical market entry guide, “Doing Business in China”, offers pertinent examples of how brands can succeed: for instance, feedback from the trade interviews for the report highlights the importance of tailoring China development strategies to particular brand needs and desired investment.
Table of contents
- Research design and methodology
- Executive summary
- Tax and regulations
- Distribution map and importers
- Off-trade distribution
- On-trade distribution
- Direct sales and wholesale
- Marketing Strategies
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