Direct Selling - Vietnam

Direct selling had a bad reputation when it was first present in retailing, as the first entrants that claimed to be direct selling companies turned out to be unscrupulous companies. The incidents were reported in the public media, and consumers were warned about direct selling companies by the government and media. Consequently, consumers had a negative perception of the business format of direct selling and they became as cautious as possible.

Euromonitor International's Direct Selling in Vietnam report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Beauty and Personal Care Direct Selling, Beauty and Personal Care Homeshopping, Beauty and Personal Care Internet Retailing, Clothing and Footwear Direct Selling, Clothing and Footwear Homeshopping, Clothing and Footwear Internet Retailing, Consumer Appliances Direct Selling, Consumer Appliances Homeshopping, Consumer Appliances Internet Retailing, Consumer Electronics Direct Selling, Consumer Electronics Homeshopping, Consumer Electronics Internet Retailing, Consumer Healthcare Direct Selling, Consumer Healthcare Homeshopping, Consumer Healthcare Internet Retailing, DIY and Gardening Direct Selling, DIY and Gardening Homeshopping, DIY and Gardening Internet Retailing, Food and Drink Direct Selling, Food and Drink Homeshopping, Food and Drink Internet Retailing, Home Care Direct Selling, Home Care Homeshopping, Home Care Internet Retailing, Housewares and Home Furnishings Direct Selling, Housewares and Home Furnishings Homeshopping, Housewares and Home Furnishings Internet Retailing, Media Products Direct Selling, Media Products Homeshopping, Media Products Internet Retailing, Other Direct Selling, Other Homeshopping, Other Internet Retailing, Other Products Vending, Packaged Drinks Vending, Packaged Foods Vending, Personal Hygiene Products Vending, Tobacco Products Vending, Unpackaged Drinks Vending.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Direct Selling market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Direct Selling in Vietnam
Euromonitor International
January 2011
List of Contents and Tables
Executive Summary
Retailing Is Still One of the Most Attractive Industries
Economic Recovery Boosts the Overall Growth
Nongrocery Retailing Gains Share
Modern Trade Channels Are the Key Driving Force
A Positive Outlook Is on the Horizon
Key Trends and Developments
Vietnam's Retail Industry Grows Thanks To Positive Economic Outlook
Internet Retailing Still Negligible But Gaining Popularity
Local Products Get A Boost From the Government
Private Label Driven by Grocery Retailers
Retailers Focus on Improving Shopping Environment and Convenience
Environmental Issues Raise Higher Concerns From Retailers
Market Indicators
Table 1 Employment in Retailing 2005-2010
Market Data
Table 2 Sales in Retailing by Category: Value 2005-2010
Table 3 Sales in Retailing by Category: % Value Growth 2005-2010
Table 4 Sales in Retailing by Grocery vs Non-Grocery 2005-2010
Table 5 Sales in Store-Based Retailing by Category: Value 2005-2010
Table 6 Sales in Store-Based Retailing by Category: % Value Growth 2005-2010
Table 7 Sales in Non-Grocery Retailing by Category: Value 2005-2010
Table 8 Sales in Non-Grocery Retailing by Category: % Value Growth 2005-2010
Table 9 Sales in Non-store Retailing by Category: Value 2005-2010
Table 10 Sales in Non-store Retailing by Category: % Value Growth 2005-2010
Table 11 Retailing Company Shares: % Value 2006-2010
Table 12 Retailing Brand Shares: % Value 2007-2010
Table 13 Store-Based Retailing Company Shares: % Value 2006-2010
Table 14 Store-Based Retailing Brand Shares: % Value 2007-2010
Table 15 Non-Grocery Retailers Company Shares: % Value 2006-2010
Table 16 Non-Grocery Retailers Brand Shares: % Value 2007-2010
Table 17 Non-store Retailing Company Shares: % Value 2006-2010
Table 18 Non-store Retailing Brand Shares: % Value 2007-2010
Table 19 Forecast Sales in Retailing by Category: Value 2010-2015
Table 20 Forecast Sales in Retailing by Category: % Value Growth 2010-2015
Table 21 Forecast Sales in Store-Based Retailing by Category: Value 2010-2015
Table 22 Forecast Sales in Store-Based Retailing by Category: % Value Growth 2010-2015
Table 23 Forecast Sales in Non-Grocery Retailing by Category: Value 2010-2015
Table 24 Forecast Sales in Non-Grocery Retailing by Category: % Value Growth 2010-2015
Table 25 Forecast Sales in Non-store Retailing by Category: Value 2010-2015
Table 26 Forecast Sales in Non-store Retailing by Category: % Value Growth 2010-2015
Appendix
Operating Environment
Cash-and-carry
Table 27 Cash-and-carry: Sales Value 2004-2010
Table 28 Cash-and-carry: Sales by National Brand Owner: Sales Value 2006-2010
Table 29 Cash-and-carry: Number of Outlets by National Brand Owner: 2006-2010
Definitions
Summary 1 Research Sources
An Phuoc Garment Co Ltd
Strategic Direction
Key Facts
Summary 2 An Phuoc Garment Co Ltd: Key Facts
Summary 3 An Phuoc Garment Co Ltd: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 4 An Phuoc Garment Co Ltd: Competitive Position 2009
Avon Cosmetics Vietnam Ltd
Strategic Direction
Key Facts
Summary 5 Avon Cosmetics Vietnam Ltd: Key Facts
Summary 6 Avon Cosmetics Vietnam Ltd: Operational Indicators
Internet Strategy
Company Background
Competitive Positioning
Summary 7 Avon Cosmetics Vietnam Ltd: Competitive Position 2010
Casino Guichard-perrachon SA
Strategic Direction
Key Facts
Summary 8 Casino Guichard-Perrachon SA: Key Facts
Summary 9 Casino Guichard-Perrachon SA: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 10 Casino Guichard-Perrachon SA: Private Label Portfolio
Competitive Positioning
Summary 11 Casino Guichard-Perrachon SA: Competitive Position 2010
City Zoo Co Ltd
Strategic Direction
Key Facts
Summary 12 City Zoo Co Ltd: Key Facts
Summary 13 City Zoo Co Ltd: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 14 City Zoo Co Ltd: Competitive Position 2010
G7 Trading & Service Co Ltd
Strategic Direction
Key Facts
Summary 15 G7 Trading & Service Co Ltd: Key Facts
Summary 16 G7 Trading & Service Co Ltd: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 17 G7 Trading & Service Co Ltd: Competitive Position 2010
Ho Chi Minh City Book Distribution Co
Strategic Direction
Key Facts
Summary 18 Ho Chi Minh City Book Distribution Co: Key Facts
Summary 19 Ho Chi Minh City Book Distribution Co: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 20 Ho Chi Minh City Book Distribution: Competitive Position 2010
Lion Group, the
Strategic Direction
Key Facts
Summary 21 The Lion Group: Key Facts
Summary 22 The Lion Group: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 23 The Lion Group: Competitive Position 2009
Lotte Vietnam Shopping Co Ltd
Strategic Direction
Key Facts
Summary 24 Lotte Vietnam Shopping Co Ltd: Key Facts
Summary 25 Lotte Vietnam Shopping Co Ltd: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 26 Lotte Vietnam Shopping Co Ltd: Competitive Position 2010
Mobile World Co Ltd
Strategic Direction
Key Facts
Summary 27 Mobile World Co Ltd: Key Facts
Summary 28 Mobile World Co Ltd: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 29 Mobile World Co Ltd: Competitive Position 2010
My Chau Pharma Jsc
Strategic Direction
Key Facts
Summary 30 My Chau Pharma JSC: Key Facts
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 31 My Chau Pharma JSC: Competitive Position 2009
Nguyen Kim Trading Jsc
Strategic Direction
Key Facts
Summary 32 Nguyen Kim Trading JSC: Key Facts
Summary 33 Nguyen Kim Trading JSC: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 34 Nguyen Kim Trading JSC: Competitive Position 2009
Phu Nhuan Jewelry Jsc
Strategic Direction
Key Facts
Summary 35 Phu Nhuan Jewelry JSC: Key Facts
Summary 36 Phu Nhuan Jewelry JSC: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 37 Phu Nhuan Jewelry JSC: Competitive Position 2010
Saigon Union of Trading Cooperatives
Strategic Direction
Key Facts
Summary 38 Saigon Union of Trading Cooperatives: Key Facts
Summary 39 Saigon Union of Trading Cooperatives: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 40 Saigon Union of Trading Cooperatives: Private Label Portfolio
Competitive Positioning
Summary 41 Saigon Union of Trading Cooperatives: Competitive Position 2010
Vietnam Intimex Joint-stock Corp
Strategic Direction
Key Facts
Summary 42 Vietnam Intimex Joint-stock Corp: Key Facts
Summary 43 Vietnam Intimex Joint-stock Corp: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 44 Vietnam Intimex Joint-stock Corp: Competitive Position 2009
Vissan Co Ltd
Strategic Direction
Key Facts
Summary 45 Vissan Co Ltd: Key Facts
Summary 46 Vissan Co Ltd: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 47 Vissan Co Ltd: Competitive Position 2010
Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 30 Direct Selling by Category: Value 2005-2010
Table 31 Direct Selling by Category: % Value Growth 2005-2010
Table 32 Direct Selling Company Shares by Value 2006-2010
Table 33 Direct Selling Brand Shares by Value 2007-2010
Table 34 Direct Selling Forecasts by Category: Value 2010-2015
Table 35 Direct Selling Forecasts by Category: % Value Growth 2010-2015

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By market: Vietnam (in Asia)