Direct Selling - Singapore

Revamped shopping malls and the opening of new malls such as Nex at suburban Serangoon stifled the growth of direct selling. Also, consumers are becoming more familiar with technology, and thus turning to internet retailing instead of direct sellers for their needs. During the recession there was an increase in the number of people joining direct selling companies, mainly due to lay-offs and difficulties in finding a job. With the recovery of the economy, many left their jobs at direct selling...

Euromonitor International's Direct Selling in Singapore report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Beauty and Personal Care Direct Selling, Beauty and Personal Care Homeshopping, Beauty and Personal Care Internet Retailing, Clothing and Footwear Direct Selling, Clothing and Footwear Homeshopping, Clothing and Footwear Internet Retailing, Consumer Appliances Direct Selling, Consumer Appliances Homeshopping, Consumer Appliances Internet Retailing, Consumer Electronics Direct Selling, Consumer Electronics Homeshopping, Consumer Electronics Internet Retailing, Consumer Healthcare Direct Selling, Consumer Healthcare Homeshopping, Consumer Healthcare Internet Retailing, DIY and Gardening Direct Selling, DIY and Gardening Homeshopping, DIY and Gardening Internet Retailing, Food and Drink Direct Selling, Food and Drink Homeshopping, Food and Drink Internet Retailing, Home Care Direct Selling, Home Care Homeshopping, Home Care Internet Retailing, Housewares and Home Furnishings Direct Selling, Housewares and Home Furnishings Homeshopping, Housewares and Home Furnishings Internet Retailing, Media Products Direct Selling, Media Products Homeshopping, Media Products Internet Retailing, Other Direct Selling, Other Homeshopping, Other Internet Retailing, Other Products Vending, Packaged Drinks Vending, Packaged Foods Vending, Personal Hygiene Products Vending, Tobacco Products Vending, Unpackaged Drinks Vending.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Direct Selling market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Direct Selling in Singapore
Euromonitor International
January 2011
List of Contents and Tables
Executive Summary
Recovery of the Economy Spurs Growth
Supply of New Retail Space Propels Growth
Independent Retailers Face Strong Competition From Major Players
Grocery Retailers Maintain Their Lead in Retailing
Healthy Performance Is Expected Over the Forecast Period
Key Trends and Developments
Economic Conditions
Internet Retailing
Government Regulation
Private Label
Increased Visitor Arrivals Boost the Economy
Increase in Luxury Retailers
Market Indicators
Table 1 Employment in Retailing 2005-2010
Market Data
Table 2 Sales in Retailing by Category: Value 2005-2010
Table 3 Sales in Retailing by Category: % Value Growth 2005-2010
Table 4 Sales in Retailing by Grocery vs Non-Grocery 2005-2010
Table 5 Sales in Store-Based Retailing by Category: Value 2005-2010
Table 6 Sales in Store-Based Retailing by Category: % Value Growth 2005-2010
Table 7 Sales in Non-Grocery Retailing by Category: Value 2005-2010
Table 8 Sales in Non-Grocery Retailing by Category: % Value Growth 2005-2010
Table 9 Sales in Non-store Retailing by Category: Value 2005-2010
Table 10 Sales in Non-store Retailing by Category: % Value Growth 2005-2010
Table 11 Retailing Company Shares: % Value 2006-2010
Table 12 Retailing Brand Shares: % Value 2007-2010
Table 13 Store-Based Retailing Company Shares: % Value 2006-2010
Table 14 Store-Based Retailing Brand Shares: % Value 2007-2010
Table 15 Non-Grocery Retailers Company Shares: % Value 2006-2010
Table 16 Non-Grocery Retailers Brand Shares: % Value 2007-2010
Table 17 Non-store Retailing Company Shares: % Value 2006-2010
Table 18 Non-store Retailing Brand Shares: % Value 2007-2010
Table 19 Forecast Sales in Retailing by Category: Value 2010-2015
Table 20 Forecast Sales in Retailing by Category: % Value Growth 2010-2015
Table 21 Forecast Sales in Store-Based Retailing by Category: Value 2010-2015
Table 22 Forecast Sales in Store-Based Retailing by Category: % Value Growth 2010-2015
Table 23 Forecast Sales in Non-Grocery Retailing by Category: Value 2010-2015
Table 24 Forecast Sales in Non-Grocery Retailing by Category: % Value Growth 2010-2015
Table 25 Forecast Sales in Non-store Retailing by Category: Value 2010-2015
Table 26 Forecast Sales in Non-store Retailing by Category: % Value Growth 2010-2015
Appendix
Operating Environment
Cash and Carry
Definitions
Summary 1 Research Sources
Benjamin Holdings Ltd, Fj
Strategic Direction
Key Facts
Summary 2 FJ Benjamin Holdings Ltd: Key Facts
Summary 3 FJ Benjamin Holdings Ltd: Operational Indicators
Internet Strategy
Company Background
Chart 1 FJ Benjamin Holdings Ltd: Gap in Singapore
Chart 2 FJ Benjamin Holdings Ltd: Guess in Singapore
Chart 3 FJ Benjamin Holdings Ltd: Raoul in Singapore
Private Label
Summary 4 FJ Benjamin Holdings Ltd: Private Label Portfolio
Competitive Positioning
Summary 5 FJ Benjamin Holdings Ltd: Competitive Position 2010
Best World International Ltd
Strategic Direction
Key Facts
Summary 6 Best World International Ltd: Key Facts
Summary 7 Best World International Ltd: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 8 Best World International Ltd: Competitive Position 2010
Carrefour Singapore Pte Ltd
Strategic Direction
Key Facts
Summary 9 Carrefour Singapore Pte Ltd: Key Facts
Summary 10 Carrefour Singapore Pte Ltd: Operational Indicators
Internet Strategy
Company Background
Chart 4 Carrefour Singapore Pte Ltd: Carrefour in Singapore
Private Label
Summary 11 Carrefour Singapore Pte Ltd: Private Label Portfolio
Competitive Positioning
Summary 12 Carrefour Singapore Pte Ltd: Competitive Position 2010
Courts (singapore) Pte Ltd
Strategic Direction
Key Facts
Summary 13 Courts (Singapore) Pte Ltd: Key Facts
Summary 14 Courts (S) Pte Ltd: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 15 Courts (S) Pte Ltd: Competitive Position 2010
Dairy Farm International Holdings Ltd
Strategic Direction
Key Facts
Summary 16 Dairy Farm International Holdings Ltd: Key Facts
Summary 17 Dairy Farm International Holdings Ltd: Operational Indicators
Internet Strategy
Summary 18 Dairy Farm International Holdings Ltd: Internet Presence
Company Background
Chart 5 Dairy Farm International Holdings Ltd: Guardian in Singapore
Chart 6 Dairy Farm International Holdings Ltd: Jasons Market Place in Singapore
Chart 7 Dairy Farm International Holdings Ltd: Shop N Save in Singapore
Private Label
Summary 19 Dairy Farm International Holdings Ltd: Private Label Portfolio
Competitive Positioning
Ikano Pte Ltd
Strategic Direction
Key Facts
Summary 21 Ikano Pte Ltd: Key Facts
Summary 22 Ikano Pte Ltd: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 23 Ikano Pte Ltd: Private Label Portfolio
Competitive Positioning
Summary 24 Ikano Pte Ltd: Competitive Position 2010
Mustafa Holdings Pte Ltd
Strategic Direction
Key Facts
Summary 25 Mustafa Holdings Pte Ltd: Key Facts
Summary 26 Mustafa Holdings Pte Ltd: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 27 Mustafa Holdings Pte Ltd: Competitive Position 2010
Ntuc Fairprice Co-operative Pte Ltd
Strategic Direction
Key Facts
Summary 28 NTUC FairPrice Co-operative Pte Ltd: Key Facts
Summary 29 NTUC FairPrice Co-operative Pte Ltd: Operational Indicators
Internet Strategy
Summary 30 NTUC Fair price Co-operative Pte Ltd: Internet Presence
Company Background
Chart 8 NTUC FairPrice Co-operative Pte Ltd: Cheers in Singapore
Chart 9 NTUC FairPrice Co-operative Pte Ltd: FairPrice Xpress in Singapore
Private Label
Summary 31 NTUC FairPrice Co-operative Pte Ltd: Private Label Portfolio
Competitive Positioning
Summary 32 NTUC FairPrice Co-operative Pte Ltd: Competitive Position 2010
Pertama Holdings Ltd
Strategic Direction
Key Facts
Summary 33 Pertama Holdings Ltd: Key Facts
Summary 34 Pertama Holdings Ltd: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 35 Pertama Holdings Ltd: Competitive Position 2010
Robinson & Co (s) Pte Ltd
Strategic Direction
Key Facts
Summary 36 Robinson & Co (S) Pte Ltd: Key Facts
Summary 37 Robinson & Co (S) Pte Ltd: Operational Indicators
Internet Strategy
Company Background
Chart 10 Robinson & Co (S) Pte Ltd: Robinsons in Singapore
Chart 11 Robinson & Co (S) Pte Ltd: Marks & Spencer in Singapore
Chart 12 Robinson & Co (S) Pte Ltd: John Little in Singapore
Chart 13 Robinson & Co (S) Pte Ltd: Fat Face in Singapore
Chart 14 Robinson & Co (S) Pte Ltd: River Island in Singapore
Private Label
Competitive Positioning
Summary 38 Robinson & Co (S) Pte Ltd: Competitive Position 2010
Royal Sporting House (rsh) Ltd
Strategic Direction
Key Facts
Summary 39 Royal Sporting House (RSH) Ltd: Key Facts
Summary 40 Royal Sporting House (RSH) Limited: Operational Indicators
Internet Strategy
Company Background
Chart 15 Royal Sporting House Ltd: Ted Baker in Singapore
Chart 16 Royal Sporting House Ltd: Pull & Bear in Singapore
Chart 17 Royal Sporting House Ltd: Zara in Singapore
Chart 18 Royal Sporting House Ltd: Mango in Singapore
Private Label
Competitive Positioning
Summary 41 Royal Sporting House Ltd: Competitive Position 2010
Sheng Siong Supermarket Pte Ltd
Strategic Direction
Key Facts
Summary 42 Sheng Siong Supermarket Pte Ltd: Key Facts
Summary 43 Sheng Siong Supermarket Pte Ltd: Operational Indicators
Internet Strategy
Company Background
Chart 19 Sheng Siong Supermarket Pte Ltd: Sheng Siong in Singapore
Private Label
Summary 44 Sheng Siong Supermarket Pte Ltd: Private Label Portfolio
Competitive Positioning
Summary 45 Sheng Siong Supermarket Pte Ltd: Competitive Position 2010
Takashimaya (singapore) Pte Ltd
Strategic Direction
Key Facts
Summary 46 Takashimaya (Singapore) Pte Ltd: Key Facts
Summary 47 Takashimaya (Singapore) Pte Ltd: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 48 Takashimaya (Singapore) Pte Ltd: Competitive Position 2010
Toys Lifung (asia) Ltd
Strategic Direction
Key Facts
Summary 49 Toys LiFung (Asia) Ltd: Key Facts
Summary 50 Toys LiFung (Asia) Ltd: Operational Indicators
Internet Strategy
Company Background
Chart 20 Toys Li Fung (Asia) Ltd: Toys "R" Us in Singapore
Private Label
Competitive Positioning
Summary 51 Toys LiFung (Asia) Ltd: Competitive Position 2010
Watson's Personal Care Stores Pte Ltd
Strategic Direction
Key Facts
Summary 52 Watson's Personal Care Stores Pte Ltd: Key Facts
Summary 53 Watson's Personal Care Stores Pte Ltd: Operational Indicators
Internet Strategy
Company Background
Chart 21 Watson's Personal Care Stores Pte Ltd: Watson's in Singapore
Private Label
Summary 54 Watson's Personal Care Stores Pte Ltd: Private Label Portfolio
Competitive Positioning
Summary 55 Watson's Personal Care Stores Pte Ltd: Competitive Position 2010
Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 27 Direct Selling by Category: Value 2005-2010
Table 28 Direct Selling by Category: % Value Growth 2005-2010
Table 29 Direct Selling Company Shares by Value 2006-2010
Table 30 Direct Selling Brand Shares by Value 2007-2010
Table 31 Direct Selling Forecasts by Category: Value 2010-2015

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By market: Singapore (in Asia)