Direct Selling in the Netherlands

Direct selling performance remained weak in 2011, posting further declines in value sales. Online retailing was the main threat to direct sales at the end of the review period. Retailers are expected to start advertising in Dutch media in order to increase awareness and respond to competition from other forms of retailing, including online. In the Netherlands, direct sales communication and marketing actions are restricted to sponsorships of diverse activities.

Euromonitor International's Direct Selling in Netherlands report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel Direct Selling, Beauty and Personal Care Direct Selling, Consumer Appliances Direct Selling, Consumer Electronics and Video Games Hardware Direct Selling, Consumer Healthcare Direct Selling, DIY and Gardening Direct Selling, Food and Drink Direct Selling, Home Care Direct Selling, Housewares and Home Furnishings Direct Selling, Media Products Direct Selling, Other Direct Selling, Toys and Games Direct Selling.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Direct Selling market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Channel Indicators
Table 1 Direct Selling Agents 2010
Channel Data
Table 2 Direct Selling by Category: Value 2006-2011
Table 3 Direct Selling by Category: % Value Growth 2006-2011
Table 4 Direct Selling Company Shares by Value 2007-2011
Table 5 Direct Selling Brand Shares by Value 2008-2011
Table 6 Direct Selling Forecasts by Category: Value 2011-2016
Table 7 Direct Selling Forecasts by Category: % Value Growth 2011-2016
Executive Summary
Retailing Continues To Pick Up Speed in 2011
Technology Offers Helping Hand for Retailing Industry
Grocery Retailing Outpaces Non-grocery Retailing
Local Supermarket Chains Rule the Roost
Stagnation Likely Over Forecast Period As Industry Matures
Key Trends and Developments
Dutch Economic Recovery Not As Rapid As Expected
Social Media Increasingly Seen As Essential Tool for Retailers
Dutch Government Further Regulates Retailers' Opening Times
Private Label: Dutch Retailers Become More Innovative
Card Payments Become the Norm As Cash Falls Out of Fashion
Internet Retailing: Increasing Number of Consumers Buy Online
Market Indicators
Table 8 Employment in Retailing 2006-2011
Market Data
Table 9 Sales in Retailing by Category: Value 2006-2011
Table 10 Sales in Retailing by Category: % Value Growth 2006-2011
Table 11 Sales in Retailing by Grocery vs Non-Grocery 2006-2011
Table 12 Sales in Store-Based Retailing by Category: Value 2006-2011
Table 13 Sales in Store-Based Retailing by Category: % Value Growth 2006-2011
Table 14 Sales in Non-Grocery Retailers by Category: Value 2006-2011
Table 15 Sales in Non-Grocery Retailers by Category: % Value Growth 2006-2011
Table 16 Sales in Non-store Retailing by Category: Value 2006-2011
Table 17 Sales in Non-store Retailing by Category: % Value Growth 2006-2011
Table 18 Retailing Company Shares: % Value 2007-2011
Table 19 Retailing Brand Shares: % Value 2008-2011
Table 20 Store-Based Retailing Company Shares: % Value 2007-2011
Table 21 Store-Based Retailing Brand Shares: % Value 2008-2011
Table 22 Non-Grocery Retailers Company Shares: % Value 2007-2011
Table 23 Non-Grocery Retailers Brand Shares: % Value 2008-2011
Table 24 Non-store Retailing Company Shares: % Value 2007-2011
Table 25 Non-store Retailing Brand Shares: % Value 2008-2011
Table 26 Forecast Sales in Retailing by Category: Value 2011-2016
Table 27 Forecast Sales in Retailing by Category: % Value Growth 2011-2016
Table 28 Forecast Sales in Store-Based Retailing by Category: Value 2011-2016
Table 29 Forecast Sales in Store-Based Retailing by Category: % Value Growth 2011-2016
Table 30 Forecast Sales in Non-Grocery Retailers by Category: Value 2011-2016
Table 31 Forecast Sales in Non-Grocery Retailers by Category: % Value Growth 2011-2016
Table 32 Forecast Sales in Non-store Retailing by Category: Value 2011-2016
Table 33 Forecast Sales in Non-store Retailing by Category: % Value Growth 2011-2016
Appendix
Operating Environment
Cash and Carry
Definitions
Sources
Summary 1 Research Sources

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By market: Netherlands (in Europe)