Direct Selling in Portugal

Despite the negative effects of the economic recession, direct selling in Portugal still faced an increase compared with 2010. This is due because companies such as Avon and Oriflame have a good network of sellers. These are essentially women who see direct selling as a way to complement their salaries and it has been essential in maintaining a close relationship with consumers, thus helping to boost sales particularly at a time of growing unemployment.

Euromonitor International's Direct Selling in Portugal report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel Direct Selling, Beauty and Personal Care Direct Selling, Consumer Appliances Direct Selling, Consumer Electronics and Video Games Hardware Direct Selling, Consumer Healthcare Direct Selling, DIY and Gardening Direct Selling, Food and Drink Direct Selling, Home Care Direct Selling, Housewares and Home Furnishings Direct Selling, Media Products Direct Selling, Other Direct Selling, Toys and Games Direct Selling.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Direct Selling market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 1 Direct Selling by Category: Value 2006-2011
Table 2 Direct Selling by Category: % Value Growth 2006-2011
Table 3 Direct Selling Company Shares by Value 2007-2011
Table 4 Direct Selling Brand Shares by Value 2008-2011
Table 5 Direct Selling Forecasts by Category: Value 2011-2016
Table 6 Direct Selling Forecasts by Category: % Value Growth 2011-2016
Executive Summary
Non-store Retailing Outperforms Store-based Retailing in 2011
Price and Convenience Drive Decisions To Purchase
Independent Small Grocers Continues To Decline
Chains To Expand Despite Poor Economic Outlook
Uncertainty About Economic Future
Key Trends and Developments
Uncertain Economic Conditions Affect Retailing
Internet Retailing Benefits From Growing Popularity
Government Regulation
Private Label Continues To Increase in Popularity As Budgets Are Squeezed
the "buy Portuguese" Trend Is Increasing
Slowdown in New Openings of Shopping Centres and Further Customer Proximity
Market Indicators
Table 7 Employment in Retailing 2006-2011
Market Data
Table 8 Sales in Retailing by Category: Value 2006-2011
Table 9 Sales in Retailing by Category: % Value Growth 2006-2011
Table 10 Sales in Retailing by Grocery vs Non-Grocery 2006-2011
Table 11 Sales in Store-Based Retailing by Category: Value 2006-2011
Table 12 Sales in Store-Based Retailing by Category: % Value Growth 2006-2011
Table 13 Sales in Non-Grocery Retailers by Category: Value 2006-2011
Table 14 Sales in Non-Grocery Retailers by Category: % Value Growth 2006-2011
Table 15 Sales in Non-store Retailing by Category: Value 2006-2011
Table 16 Sales in Non-store Retailing by Category: % Value Growth 2006-2011
Table 17 Retailing Company Shares: % Value 2007-2011
Table 18 Retailing Brand Shares: % Value 2008-2011
Table 19 Store-Based Retailing Company Shares: % Value 2007-2011
Table 20 Store-Based Retailing Brand Shares: % Value 2008-2011
Table 21 Non-Grocery Retailers Company Shares: % Value 2007-2011
Table 22 Non-Grocery Retailers Brand Shares: % Value 2008-2011
Table 23 Non-store Retailing Company Shares: % Value 2007-2011
Table 24 Non-store Retailing Brand Shares: % Value 2008-2011
Table 25 Forecast Sales in Retailing by Category: Value 2011-2016
Table 26 Forecast Sales in Retailing by Category: % Value Growth 2011-2016
Table 27 Forecast Sales in Store-Based Retailing by Category: Value 2011-2016
Table 28 Forecast Sales in Store-Based Retailing by Category: % Value Growth 2011-2016
Table 29 Forecast Sales in Non-Grocery Retailers by Category: Value 2011-2016
Table 30 Forecast Sales in Non-Grocery Retailers by Category: % Value Growth 2011-2016
Table 31 Forecast Sales in Non-store Retailing by Category: Value 2011-2016
Table 32 Forecast Sales in Non-store Retailing by Category: % Value Growth 2011-2016
Appendix
Operating Environment
Cash and Carry
Table 33 Cash and Carry: Sales Value 2006-2011
Table 34 Cash and Carry: Sales by National Brand Owner: Sales Value 2008-2011
Table 35 Cash and Carry: Number of Outlets by National Brand Owner: 2008-2011
Definitions
Summary 1 Research Sources

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By market: Portugal (in Europe)