Direct Selling in Poland

Beauty and personal care products remain the most popular category within direct selling in Poland. The main factor fuelling sales in the environment is the well-established position of Avon Cosmetics Polska Sp zoo and Oriflame Poland Sp zoo, both specialising in beauty and personal care. Both brands, ie Avon and Oriflame, enjoy a high level of consumer loyalty, particularly among Polish women. Sales are being driven by regular new product developments, as well as frequent price promotions.

Euromonitor International's Direct Selling in Poland report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel Direct Selling, Beauty and Personal Care Direct Selling, Consumer Appliances Direct Selling, Consumer Electronics and Video Games Hardware Direct Selling, Consumer Healthcare Direct Selling, Food and Drink Direct Selling, Furniture and Homewares Direct Selling, Home Care Direct Selling, Home Improvement and Gardening Direct Selling, Media Products Direct Selling, Other Direct Selling, Toys and Games Direct Selling.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Direct Selling market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Channel Indicators
Table 1 Direct Selling Agents 2010-2012
Channel Data
Table 2 Direct Selling by Channel: Value 2007-2012
Table 3 Direct Selling by Channel: % Value Growth 2007-2012
Table 4 Direct Selling Company Shares: % Value 2008-2012
Table 5 Direct Selling Brand Shares: % Value 2009-2012
Table 6 Direct Selling Forecasts by Channel: Value 2012-2017
Table 7 Direct Selling Forecasts by Channel: % Value Growth 2012-2017
Executive Summary
Retailing in Poland Remains Strong
Private Label Gains Momentum
Chained Retailers Push Out Independents
Multinational Giants Prove Tough Opponents
Internet Retailing Offers the Most Dynamic Growth Potential
Key Trends and Developments
Economic Uncertainty Directly Affects the Retailing Environment
Internet Retailing Gains Strength
Government Regulations Versus Retailing
Private Label Rapidly Gains Popularity
Discounters Winning the Hearts of Poles
Domestic Retailers Strive To Grab Market Share
Market Indicators
Table 8 Employment in Retailing 2007-2012
Market Data
Table 9 Sales in Retailing by Channel: Value 2007-2012
Table 10 Sales in Retailing by Channel: % Value Growth 2007-2012
Table 11 Sales in Store-Based Retailing by Channel: Value 2007-2012
Table 12 Store-Based Retailing Outlets by Channel: Units 2007-2012
Table 13 Sales in Store-Based Retailing by Channel: % Value Growth 2007-2012
Table 14 Store-Based Retailing Outlets by Channel: % Unit Growth 2007-2012
Table 15 Sales in Non-store Retailing by Channel: Value 2007-2012
Table 16 Sales in Non-store Retailing by Channel: % Value Growth 2007-2012
Table 17 Sales in Retailing by Grocery vs Non-Grocery: 2007-2012
Table 18 Sales in Non-Grocery Retailers by Channel: Value 2007-2012
Table 19 Non-Grocery Retailers Outlets by Channel: Units 2007-2012
Table 20 Sales in Non-Grocery Retailers by Channel: % Value Growth 2007-2012
Table 21 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2007-2012
Table 22 Retailing Company Shares: % Value 2008-2012
Table 23 Retailing Brand Shares: % Value 2009-2012
Table 24 Store-Based Retailing Company Shares: % Value 2008-2012
Table 25 Store-Based Retailing Brand Shares: % Value 2009-2012
Table 26 Store-Based Retailing Brand Shares: Outlets 2009-2012
Table 27 Non-store Retailing Company Shares: % Value 2008-2012
Table 28 Non-store Retailing Brand Shares: % Value 2009-2012
Table 29 Non-Grocery Retailers Company Shares: % Value 2008-2012
Table 30 Non-Grocery Retailers Brand Shares: % Value 2009-2012
Table 31 Non-Grocery Retailers Brand Shares: Outlets 2009-2012
Table 32 Forecast Sales in Retailing by Channel: Value 2012-2017
Table 33 Forecast Sales in Retailing by Channel: % Value Growth 2012-2017
Table 34 Forecast Sales in Store-Based Retailing by Channel: Value 2012-2017
Table 35 Forecast Store-Based Retailing Outlets by Channel: Units 2012-2017
Table 36 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2012-2017
Table 37 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2012-2017
Table 38 Forecast Sales in Non-store Retailing by Channel: Value 2012-2017
Table 39 Forecast Sales in Non-store Retailing by Channel: % Value Growth 2012-2017
Table 40 Forecast Sales in Non-Grocery Retailers by Channel: Value 2012-2017
Table 41 Forecast Non-Grocery Retailers Outlets by Channel: Units 2012-2017
Table 42 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2012-2017
Table 43 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Appendix
Operating Environment
Cash-and-carry
Table 44 Cash-and-Carry: Sales Value 2007-2012
Table 45 Cash-and-Carry: Sales by National Brand Owner: Sales Value 2009-2012
Table 46 Cash-and-Carry: Number of Outlets by National Brand Owner 2009-2012
Definitions
Sources
Summary 1 Research Sources

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By market: Poland (in Europe)