Direct Selling in Hungary

Direct selling accounted for a quarter of overall non-store retailing in 2011, which makes it the second most important channel within non-store retailing. Internet retailing has posed very strong competition for direct selling, and forced most retailers to drop their prices and offer better deals. As a result, value sales were able to increase by 5% in 2011. Another reason for high value growth was the increased demand for consumer health products, in line with growing health-consciousness in...

Euromonitor International's Direct Selling in Hungary report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel Direct Selling, Beauty and Personal Care Direct Selling, Consumer Appliances Direct Selling, Consumer Electronics and Video Games Hardware Direct Selling, Consumer Healthcare Direct Selling, DIY and Gardening Direct Selling, Food and Drink Direct Selling, Home Care Direct Selling, Housewares and Home Furnishings Direct Selling, Media Products Direct Selling, Other Direct Selling, Toys and Games Direct Selling.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Direct Selling market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Channel Indicators
Table 1 Direct Selling Agents 2009-2011
Channel Data
Table 2 Direct Selling by Category: Value 2006-2011
Table 3 Direct Selling by Category: % Value Growth 2006-2011
Table 4 Direct Selling Company Shares by Value 2007-2011
Table 5 Direct Selling Brand Shares by Value 2008-2011
Table 6 Direct Selling Forecasts by Category: Value 2011-2016
Table 7 Direct Selling Forecasts by Category: % Value Growth 2011-2016
Executive Summary
Retailing Value Sales Decline Compared With the Previous Year
Independent Small Grocers Continues To Decline
Groceries Continue To Dominate Consumer Spending
Non-store Retailing Shows the Biggest Potential for Future Growth
Retail Sales Are Expected To Increase Over the Forecast Period
Key Trends and Developments
Economic Conditions
Internet Retailing
Government Regulation
Private Label
Changes in the Competitive Environment
Higher Rate of Vat From January 2012
Market Indicators
Table 8 Employment in Retailing 2006-2011
Market Data
Table 9 Sales in Retailing by Category: Value 2006-2011
Table 10 Sales in Retailing by Category: % Value Growth 2006-2011
Table 11 Sales in Retailing by Grocery vs Non-Grocery 2006-2011
Table 12 Sales in Store-Based Retailing by Category: Value 2006-2011
Table 13 Sales in Store-Based Retailing by Category: % Value Growth 2006-2011
Table 14 Sales in Non-Grocery Retailers by Category: Value 2006-2011
Table 15 Sales in Non-Grocery Retailers by Category: % Value Growth 2006-2011
Table 16 Sales in Non-store Retailing by Category: Value 2006-2011
Table 17 Sales in Non-store Retailing by Category: % Value Growth 2006-2011
Table 18 Retailing Company Shares: % Value 2007-2011
Table 19 Retailing Brand Shares: % Value 2008-2011
Table 20 Store-Based Retailing Company Shares: % Value 2007-2011
Table 21 Store-Based Retailing Brand Shares: % Value 2008-2011
Table 22 Non-Grocery Retailers Company Shares: % Value 2007-2011
Table 23 Non-Grocery Retailers Brand Shares: % Value 2008-2011
Table 24 Non-store Retailing Company Shares: % Value 2007-2011
Table 25 Non-store Retailing Brand Shares: % Value 2008-2011
Table 26 Forecast Sales in Retailing by Category: Value 2011-2016
Table 27 Forecast Sales in Retailing by Category: % Value Growth 2011-2016
Table 28 Forecast Sales in Store-Based Retailing by Category: Value 2011-2016
Table 29 Forecast Sales in Store-Based Retailing by Category: % Value Growth 2011-2016
Table 30 Forecast Sales in Non-Grocery Retailers by Category: Value 2011-2016
Table 31 Forecast Sales in Non-Grocery Retailers by Category: % Value Growth 2011-2016
Table 32 Forecast Sales in Non-store Retailing by Category: Value 2011-2016
Table 33 Forecast Sales in Non-store Retailing by Category: % Value Growth 2011-2016
Appendix
Operating Environment
Cash and Carry
Table 34 Cash and Carry: Sales Value 2006-2011
Table 35 Cash and Carry: Sales by National Brand Owner: Sales Value 2008-2011
Table 36 Cash and Carry: Number of Outlets by National Brand Owner: 2008-2011
Definitions
Sources
Summary 1 Research Sources

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By market: Hungary (in Europe)