Direct Selling in Germany

Despite the stagnation in direct selling, less than 1% decline in value terms, some operators such as LR Health & Beauty Systems managed to register growth in 2011. This was mainly due to the fact that beauty and personal care registered positive growth in direct selling. For these products, consumers continued to enjoy a more personalised purchase, with representatives providing advice on the products, as well as samples.

Euromonitor International's Direct Selling in Germany report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel Direct Selling, Beauty and Personal Care Direct Selling, Consumer Appliances Direct Selling, Consumer Electronics and Video Games Hardware Direct Selling, Consumer Healthcare Direct Selling, DIY and Gardening Direct Selling, Food and Drink Direct Selling, Home Care Direct Selling, Housewares and Home Furnishings Direct Selling, Media Products Direct Selling, Other Direct Selling, Toys and Games Direct Selling.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Direct Selling market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Channel Indicators
Table 1 Direct Selling Agents 2009-2011
Channel Data
Table 2 Direct Selling by Category: Value 2006-2011
Table 3 Direct Selling by Category: % Value Growth 2006-2011
Table 4 Direct Selling Company Shares by Value 2007-2011
Table 5 Direct Selling Brand Shares by Value 2008-2011
Table 6 Direct Selling Forecasts by Category: Value 2011-2016
Table 7 Direct Selling Forecasts by Category: % Value Growth 2011-2016
Executive Summary
Retailing Continues To Benefit From Increasing Consumer Confidence
Non-store Retailing Outperforms Store-based Retailing in 2011
Non-grocery Retailers Shows More Dynamism Than Grocery Retailers in 2011
Local Grocery Chains Maintain Their Leading Positions
Stagnation Expected for Retailing in the Forecast Period
Key Trends and Developments
Continued Favourable Economic Conditions in Germany in 2011
Government Regulation and Its Impact on Retailing
Private Label Has A Strong Influence on Retailing in Germany
Demographic Changes Continue To Influence Purchasing Habits in Germany
Internet Retailing: the Most Dynamic Non-store Retailing Channel in Germany
Market Indicators
Table 8 Employment in Retailing 2006-2011
Market Data
Table 9 Sales in Retailing by Category: Value 2006-2011
Table 10 Sales in Retailing by Category: % Value Growth 2006-2011
Table 11 Sales in Retailing by Grocery vs Non-Grocery 2006-2011
Table 12 Sales in Store-Based Retailing by Category: Value 2006-2011
Table 13 Sales in Store-Based Retailing by Category: % Value Growth 2006-2011
Table 14 Sales in Non-Grocery Retailers by Category: Value 2006-2011
Table 15 Sales in Non-Grocery Retailers by Category: % Value Growth 2006-2011
Table 16 Sales in Non-store Retailing by Category: Value 2006-2011
Table 17 Sales in Non-store Retailing by Category: % Value Growth 2006-2011
Table 18 Retailing Company Shares: % Value 2007-2011
Table 19 Retailing Brand Shares: % Value 2008-2011
Table 20 Store-Based Retailing Company Shares: % Value 2007-2011
Table 21 Store-Based Retailing Brand Shares: % Value 2008-2011
Table 22 Non-Grocery Retailers Company Shares: % Value 2007-2011
Table 23 Non-Grocery Retailers Brand Shares: % Value 2008-2011
Table 24 Non-store Retailing Company Shares: % Value 2007-2011
Table 25 Non-store Retailing Brand Shares: % Value 2008-2011
Table 26 Forecast Sales in Retailing by Category: Value 2011-2016
Table 27 Forecast Sales in Retailing by Category: % Value Growth 2011-2016
Table 28 Forecast Sales in Store-Based Retailing by Category: Value 2011-2016
Table 29 Forecast Sales in Store-Based Retailing by Category: % Value Growth 2011-2016
Table 30 Forecast Sales in Non-Grocery Retailers by Category: Value 2011-2016
Table 31 Forecast Sales in Non-Grocery Retailers by Category: % Value Growth 2011-2016
Table 32 Forecast Sales in Non-store Retailing by Category: Value 2011-2016
Table 33 Forecast Sales in Non-store Retailing by Category: % Value Growth 2011-2016
Appendix
Operating Environment
Cash and Carry
Table 34 Cash and Carry: Sales Value 2006-2011
Table 35 Cash and Carry: Sales by National Brand Owner: Sales Value 2008-2011
Table 36 Cash and Carry: Number of Outlets by National Brand Owner: 2008-2011
Definitions
Summary 1 Research Sources

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By market: Germany (in Europe)