Direct Selling Companies in the US - Industry Market Research Report
Direct Selling Companies in the US
While business is projected to pick up as the economy and consumer spending recover, times will be tough for direct selling companies. Firms will continue facing fierce competition from online retailers, big box stores and department stores as consumers increasingly value low prices and convenience. Struggling companies will continue to trim their sales forces to reduce costs.
Direct selling is the marketing and selling of a product or service from one person to another, away from a fixed retail location. People in the industry are referred to as independent consultants, distributors or representatives. Sales are usually done via home parties, workplaces, street corner carts and door-to-door. Direct sellers of food for immediate consumption and fuel are excluded from this industry.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
Table of contents
ABOUT THIS INDUSTRY
INDUSTRY AT A GLANCE
Key External Drivers
Industry Life Cycle
PRODUCTS & MARKETS
Products & Services
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Technology & Systems
Regulation & Policy
JARGON & GLOSSARY
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