Diageo Plc in Spirits (World)

Published: November 2011

Publisher: Euromonitor Plc

Product ref: 128099

Pages: 40

Format: PDF

Delivery: Immediate download

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Price: $ 390.00

Report description

Diageo, once comfortably the world’s leading spirits producer by volume, is under increasing pressure for that title in 2011 from Pernod Ricard and UB Group. With slow organic growth it only kept up with the other two companies through acquisition, notably of Turkey’s Mey Içki. The profile looks at why this is the case, what are its prospects and what it should do to return good growth.

Euromonitor International’s Diageo Plc in Spirits (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Alcoholic Drinks industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Spirits market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Scope of the Report
Strategic Evaluation
Competitive Positioning
Market Assessment
Market and Category Opportunities
Brand Strategy
Operations
Recommendations

Price: $ 390.00

Related research categories

By company: Diageo