Diageo in Wine (World)

Published: March 2011

Publisher: Euromonitor Plc

Product ref: 124231

Pages: 29

Format: PDF

Delivery: Immediate download

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Price: $ 520.00

Report description

As the world’s 21st biggest wine company in 2010, Diageo is a relatively small player in the category. With the company seemingly cutting back in wine with job losses and land divestment in its US operations, the profile looks at its position in the category and what it could do to enhance it.

This is the new descriptor.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Wine market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Scope of the Report
Strategic Evaluation
Competitive Positioning
Market Assessment
Category and Market Assessment
Brand Strategy
Recommendations
Operational Details

Price: $ 520.00

Related research categories

By company: Diageo