Diageo in Beer (World)

Published: January 2011

Publisher: Euromonitor Plc

Product ref: 124230

Pages: 30

Format: PDF

Delivery: Immediate download

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Price: $ 520.00

Report description

Ranked 14th in the world, with only 1% of global beer volumes, Diageo is a regional player with a global beer brand in Guinness. With limited potential to expand through M&A this profile looks at how Diageo is developing its beer portfolio and what more it could possibly do.

This is the new descriptor.

Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Beer market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Scope of the Report
Overview
Competitive Positioning
Market Assessment
Category and Geographic Opportunities
Brand Strategy
Recommendations
Operations

Price: $ 520.00

Related research categories

By company: Diageo