Danone France SA in Soft Drinks (France)
Danone France focused its efforts on its premium bottled water brands including Evian and Volvic. Bottled water is a challenging category in which to add value with considerable private label pressure in mature categories and competition from cheaper local brands. Therefore, a focus on origin of natural mineral water brands, such as Evian and Volvic, offers potential to support growth and defend against competition from distilled water products.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Table of contentsStrategic Direction
Summary 1 Danone France SA: Key Facts
Summary 2 Danone France SA: Production Statistics 2012
Summary 3 Danone France SA: Competitive Position 2012
Related research categories
By company: Groupe Danone
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