Dairy Market Outlook

This report examines key innovations in the dairy market and the role new innovations have played in sustaining and growing the market. The report also considers wider trends in the food industry as a whole such as evolving consumer needs and preferences and changing economic circumstances, and how these changes are underpinning the drive for new product innovation in the dairy market.Understand key factors in the global economy that are driving the dairy market and new product innovation.Gain an insight into the key issues that are going to be important to the dairy market in the next five to ten years.Analyze the latest niche trends in dairy product development and identify areas for future developmentConsider the evolution of consumer attitudes to sustainability and animal welfare in the dairy market.Understand the impact of the latest developments of European health claims regulation on the dairy market.The US was the world’s largest milk producer in 2009, followed by India. Other emerging markets have also increased their milk production, but have been unable to fulfill domestic demand. At the same time, new product launches in Asia have accounted for a decreasing share of innovation, while Latin American markets increased their share.The global dairy market was valued at $323 billion in 2009, and is set to grow at a compound annual growth rate (CAGR) of 3.8% between 2009 and 2015, to reach $419 billion by 2015. The European markets accounted for the largest share of sales in the dairy market with approximately 47% of value sales in 2010, followed by North America with 17%.The importance of dairy products with functional claims cannot be underestimated: These added value products tap into consumer demands for products that enable them to maintain a healthy lifestyle, and there has been strong growth in the innovation of products that offer consumers beauty benefits.What can producers and manufacturers do to differentiate products and avoid commoditization in dairy?What are the key kinds of innovation, which categories are they seen in and which markets benefit from them?What issues do consumers really care about in dairy? How do these issues affect the future direction of the market and of innovation?Which markets are growing their dairy industries? What are the opportunities and challenges in these markets?Which health trends are playing a key role in driving product innovation in the dairy category?

Table of contents

EXECUTIVE SUMMARY
•Market dynamics
•Dairy market analysis
•Trends and innovations in dairy
•Key issues for dairy
Introduction
•Introduction
•Scope of the report
•Report overview
•Structure of the report
Market dynamics
•Summary
•Introduction
•Economic trends
Rising food price inflation
•Reforming the Common Agricultural Policy
•Population growth rates
•Milk production levels
Dairy market analysis
•Summary
•Introduction
•Dairy market value
Market consolidation
•Segment analysis
•Regional analysis
Asia Pacific
Europe
North America
Latin America
Middle East and Africa
Trends and innovations in dairy
•Summary
•Introduction
The de-commoditization of dairy
•New product launches in the dairy market by category
Category headlines
•Regional analysis
•Key areas of new product development in dairy
Producing with care
Sweet flavor trends
Savory flavor trends
Gourmet butter
Sea salt in butter
Functional claims key driver in new yogurt launches
Targeting older consumers
Beauty-enhancing dairy products
Conclusion: key issues for dairy
•Summary
•Introduction
•Premiumization
New routes to premiumization in dairy
•Sustainability: ethical production and higher welfare
•Food security
•Health claims legislation
Appendix
•(Untitled section)
Glossary/Abbreviations
TABLES
•Table: Category sales, by value ($m), global dairy market, 2010 and 2015(f)
•Table: Sales, by value ($m), by region, global dairy market, 2010 and 2015(f)
•Table: Category growth rates in Europe, by country, (% CAGR 2000-2015)
FIGURES
•Figure: Annual percentage growth rate of GDP at market prices, based on constant local countries in Europe and the USA, 2006-2010
•Figure: Annual percentage growth rate of GDP at market prices, based on constant local countries in the BRIC countries, 2006-2010
•Figure: Monthly real food price indices, 2000 – September 2011
•Figure: Projected population growth rate, 2000 - 2050
•Figure: The top milk producing countries in 1969-2009
•Figure: Value sales of the global dairy market, 2009 - 2015
•Figure: China gains share of Asia Pacific dairy market value ($) by 2015
•Figure: Category shares and top three categories by country, Asia Pacific, 2010-15
•Figure: Per capita expenditure on dairy in Asia Pacific
•Figure: Share of Europe dairy market value ($m), by category, 2010 and 2015
•Figure: Gains/losses in share of Europe dairy market by country, 2015 vs. 2010
•Figure: North America dairy market value ($m), by category, 2010 and 2015
•Figure: Latin America dairy market value ($m), by category, 2010 and 2015
•Figure: Latin America dairy market value ($m), by country, 2010 and 2015
•Figure: Middle East & Africa dairy market value ($m), by category, 2010 and 2015
•Figure: Middle East & Africa dairy market value ($m), by country, 2010 and 2015
•Figure: New product launches in the dairy market, by category, 2007 – 2011*
•Figure: % growth in new product launches, by dairy category
•Figure: % New product launches of yogurt vs. yogurt drinks, 2007 - 2010
•Figure: Percentage share of new product launches by region, 2007 - 2010
•Figure: Cheeses with provenance stories
•Figure: Adding value to organic dairy products
•Figure: Rich Pastures semi-skimmed milk
•Figure: Dairy launches making specific claims about higher welfare
•Figure: Exotic fruit flavors and chocolate with antioxidants in dairy launches
•Figure: New trends in savory flavors in dairy
•Figure: Gourmet butter launches
•Figure: Butter and vegetable oil spread made with sea salt
•Figure: Yogurts that combine probiotics with other attributes
•Figure: New dairy products that target older consumers
•Figure: Launches of nutricosmetics in the dairy market
•Figure: New product launches in Brazil with “collagen”, 2009 - 2010

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By sector: Dairy (in Soft drinks)