Dairy Drinks, Milk and Cream - Europe
Report description
- James Manley, European Food and Drink Analyst
Some key points covered in the report include:
Could a rise of awareness of lactose intolerance be counter-productive? While suppliers may well succeed with lactose-reduced lines, the presence of these variants in the market may remind consumers that humans often naturally lose the ability to digest lactose well as they age.
Will suppliers be able to reach under-represented consumer groups, such as the elderly and singles, by addressing their needs more directly or differently? This may be easier to achieve in the drinking yogurt and flavoured milk sectors.
Can milk reinvent itself via combinations with other beverages without jeopardising its image? Flavoured milk does well in some countries, but lacks support in others, and has even been banned from some school canteens on health grounds. There is also milk with juice, though its appeal is often limited.
Can cream defy the odds and triumph in a low-fat future? The task is an uphill one. Cream is, with butter, much more essentially fat than most other foodstuffs.
Table of contents
INTRODUCTIONKey points
Definition
Consumer research
Abbreviations
EXECUTIVE SUMMARY
The market
Volume static, value rises
Figure 1: Milk (retail): Value in local currency, 2005-15
Semi-skimmed is the safe bet
Strength and weaknesses in brief
Strengths
Weaknesses
Companies, brands and innovation
The UK leads for NPD in Europe
Figure 2: New product activity dairy drinks and cream, % share by company, by European region, 12
months to October 2011
Figure 3: New product activity in dairy drinks and cream, % share by leading claims, by European region, 12
months to October 2011
The consumer
Frequent consumption of milk is most common in the UK and Spain
Yogurt drinks and flavoured milk drinks have potential for expansion
Figure 4: Frequency of drinking yogurt drinks in the last 12 months, by country, 2010
EUROPEAN MARKET SIZE AND FORECAST
Key points
MILK
The Big 5
Value
Figure 5: Milk (retail): Value in local currency, 2004-15
Volume
Figure 6: Milk (retail): Volume, 2004-15
Spend per capita
Figure 7: Milk (retail): Spend per capita (population), 2004-15
Other European countries
Value
Figure 8: Milk (retail): Value in local currency, 2004-15
Figure 9: Milk (retail): Value in local currency, 2004-15 (continued)
Volume
Figure 10: Milk (retail): Volume, 2004-15
Spend per capita
Figure 11: Milk (retail): Spend per capita (population), 2004-15
Cream
Value, volume, per capita consumption
Figure 12: Cream (retail): Value in local currency, 2004-15
Figure 13: Cream (retail): Volume, 2004-15
Figure 14: Cream (retail): Spend per capita (population), 2004-15
Drinking yogurt
Figure 15: Drinking/cultured/yogurt, by volume and value, 2010*
MARKET SEGMENTATION
Key points
THE BIG 5 - MILK AND CREAM
France
Figure 16: France - Milk (retail): Market segmentation, by volume, 2010
Germany
Figure 18: Germany - Milk (retail): Market segmentation, by value and volume, 2010
Figure 19: Germany - Cream (retail): Market segmentation, by value and volume
Italy
Figure 20: Italy - Milk (retail): Market segmentation, by value and volume
Spain
Figure 21: Spain - Milk (retail): Market segmentation, by value and volume, 2010
Figure 22: Spain - Cream (retail): Market segmentation, by value and by volume, 2010
UK
Figure 23: UK - Milk (retail): Market segmentation, by value and volume, 2010
Figure 24: UK - Cream (retail): Market segmentation, by value and volume, 2010
Other European countries - Milk
Belgium
Figure 25: Belgium - Milk (retail): Market segmentation, by value and volume, 2010
Czech Republic
Figure 26: Czech Republic - Milk (retail): Market segmentation, by value and volume, 2010
Denmark
Figure 27: Denmark - Milk (retail): Market segmentation, by value and volume, 2010
Hungary
Figure 28: Hungary - Milk (retail): Market segmentation, by value and volume, 2010
Netherlands
Figure 29: Netherlands - Milk (retail): Market segmentation, by value and volume, 2010
Portugal
Figure 30: Portugal - Milk (retail): Market segmentation, by value and volume, 2010
Russia
Figure 31: Russia - Milk (retail): Market segmentation, by value and volume, 2010
COMPANIES AND PRODUCT INNOVATION
Key points
World region
Figure 32: New product activity in dairy drinks and cream, % share by global region, 12 months to October
2011
European region
GNPD leaders
Figure 33: New product activity in dairy drinks and cream, % share by European region, 12 months to
October 2011
GNPD sub-category split
Figure 34: New product activity in dairy drinks and cream, % share by top 10 European countries, by subsegment,
12 months to October 2011
Leading companies
Figure 35: New product activity dairy drinks and cream, % share by company, by European region, 12
months to October 2011
Leading claims
Figure 36: New product activity in dairy drinks and cream, % share by leading claims, by European region,
12 months to October 2011
THE BIG 5
France
GNPD sub-category split
Figure 37: New product activity in dairy drinks and cream, France, % share by sub-segment, by year, 2007-
11
Leading companies
Figure 38: New product activity in dairy drinks and cream, % share by company, France, 12 months to
October 2011
Leading claims
Figure 39: New product activity in dairy drinks and cream, % share by leading claims, France, 12 months to
October 2011
Most innovative products
Germany
GNPD sub-category split
Figure 40: New product activity in dairy drinks and cream, Germany, % share by sub-segment, by year,
2007-11
Leading companies
Figure 41: New product activity in dairy drinks and cream, % share by company, Germany, 12 months to
October 2011
Leading claims
Figure 42: New product activity in dairy drinks and cream, % share by leading claims, Germany, 12 months
to October 2011
Most innovative products
Italy
GNPD sub-category split
Figure 43: New product activity in dairy drinks and cream, Italy, % share by sub-segment, by year, 2007-11
Leading companies
Figure 44: New product activity in dairy drinks and cream, % share by company, Italy, 12 months to October
2011
Leading claims
Figure 45: New product activity in dairy drinks and cream, % share by leading claims, Italy, 12 months to
October 2011
Most innovative products
Spain
GNPD sub-category split
Figure 46: New product activity in dairy drinks and cream, Spain, % share by sub-segment, by year, 2007-
11
Leading companies
Figure 47: New product activity in dairy drinks and cream, % share by company, Spain, 12 months to
October 2011
Leading claims
Figure 48: New product activity in dairy drinks and cream, % share by leading claims, Spain, 12 months to
October 2011
Most innovative products
UK
GNPD sub-category split
Figure 49: New product activity in dairy drinks and cream UK, % share by sub-segment, by year, 2007-11
Leading companies
Figure 50: New product activity in dairy drinks and cream, % share by company, UK, 12 months to October
2011
Leading claims
Figure 51: New product activity in dairy drinks and cream, % share by leading claims, UK, 12 months to
October 2011
Most innovative products
THE CONSUMER
Key points
Milk
Frequency of use
Figure 52: Frequency of using milk in the last 12 months, by country, 2010
Figure 53: Frequency of using milk in the last 12 months, Spain, 2010
Type analysis
Figure 54: Types of milk used most often in the last 12 months, by country, 2010
Figure 55: Varieties of milk used most often in the last 12 months, by country, 2010
Figure 56: Usage of yogurt drinks and cold milk drinks, by country, 2010
YOGURT DRINKS AND COLD MILK-BASED DRINKS
Frequency of use
Figure 57: Frequency of drinking yogurt drinks in the last 12 months, by country, 2010
Figure 58: Frequency of drinking cold milk drinks in the last 12 months, by country, 2010
Figure 59: Frequency of drinking yogurt drinks/milk based drinks in the last 12 months, France, 2010
Attitudes
Figure 60: Trends in agreement with statement: I try to include plenty of fibre in my diet these days, 2006-10 54
Figure 61: Trends in agreement with statement: I should do a lot more about my health, 2006-10
APPENDIX - DEMOGRAPHIC DATA
Figure 62: Frequency of using milk in the last 12 months, by demographics, France, 2010
Figure 63: Frequency of using milk in the last 12 months, by demographics, Germany, 2010
Figure 64: Frequency of using milk in the last 12 months, by demographics, Spain, 2010
Figure 65: Frequency of using milk in the last 12 months, by demographics, Spain, 2010
Figure 66: Frequency of using milk in the last 12 months, by demographics, GB, 2010
Figure 67: Usage of yogurt drinks and cold milk drinks, by demographics, Germany, 2010
Figure 68: Usage of yogurt drinks and cold milk drinks, by demographics, Spain, 2010
Figure 69: Usage of yogurt drinks and cold milk drinks, by demographics, GB, 2010
Figure 70: Frequency of drinking yogurt drinks in the last 12 months, by demographics, Germany, 2010
Figure 71: Frequency of drinking yogurt drinks in the last 12 months, by demographics, Spain, 2010
Figure 72: Frequency of drinking yogurt drinks in the last 12 months, by demographics, GB, 2010
Figure 73: Frequency of drinking cold milk drinks in the last 12 months, by demographics, Germany, 2010
Figure 74: Frequency of drinking cold milk drinks in the last 12 months, by demographics, GB, 2010
Figure 75: Frequency of drinking yogurt drinks/milk based drinks in the last 12 months, by demographics, GB, 2010
Figure 76: Frequency of drinking yogurt drinks/milk based drinks in the last 12 months, by demographics, GB, 2010
APPENDIX: RESEARCH METHODOLOGY
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