Czech Republic Beer Market Insights 2013

Czech Republic Beer Market Insights 2013

Published: July 2013
Publisher: Canadean Ltd
Product ref: 176474
Pages: 117
Format: PDF
Delivery: By product vendor

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Product Synopsis
A detailed market research report on the Czech Republic beer industry. Researched and published by Canadean.

Introduction and Landscape
Why was the report written?
This report comprises of high level market research data on the Czech Republic beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.

What is the current market landscape and what is changing?
Further innovations marked 2012, with consumers turning away from internationally owned brands to experiment with new flavours.

What are the key drivers behind recent market changes?
Younger consumers are switching towards stronger beers and savouring them for longer.

What makes this report unique and essential to read?
The Czech Republic Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced ‘on-the-ground’ industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.

Key Features and Benefits
This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Czech Republic Beer industry. Data includes volumes from 2008 to 2012 plus forecasts for 2013, enabling historical and current trend analysis.

This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, beer type.

This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2012.

This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles for top major brewers

This report provides distribution channel data (on- vs off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs non-refillable, multi-serve vs single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices are also included.

Key Market Issues
The craze for beer mixers continued in 2012, with all breweries launching a variety of different flavours.

Consumers, particularly the young, are now interested in trying a range of products, including strong, low alcohol and flavoured beers.

Exports increased by 9% as the European economy began to improve. But imports declined as larger brewers set up their own filling facilities.

The on-premise market fell as consumers switched towards off-premise and tightened their budgets.

Key Highlights
Pilsner Urquell’s Gambrinus brand dropped to a market share of just under 20% in 2012. It, nonetheless, remains the leading brand by far.

Consumers are now purchasing more expensive beer for consumption at home, meaning Private Labels have started to suffer.

PET has now become an acceptable choice for consumers, with leading brewers now offering their brands in this packaging.

Prices have increased in the on- and off-premise sectors due to growing costs and a higher rate of VAT.

Some smaller breweries have benefited from customer tastes turning towards more traditional local brands.

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Related research categories

By sector: Beer (in Beer & Cider)

By market: Czech Republic (in Europe)


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