Croatia Beer Market Insights 2013

Croatia Beer Market Insights 2013

Published: July 2013
Publisher: Canadean Ltd
Product ref: 176479
Pages: 85
Format: PDF
Delivery: By product vendor

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Product Synopsis
A detailed market research report on the Croatia beer industry. Researched and published by Canadean.

Introduction and Landscape
Why was the report written?
This report comprises high level market research data on the Croatia beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.

What is the current market landscape and what is changing?
The beer market is in decline again. Despite the best efforts of the brewing industry, the Croatian economic crisis is taking its toll on consumption.

What are the key drivers behind recent market changes?
Most premium and super premium brands are suffering. There are no signs of recovery in 2013, with the weather unfavourable and no big sporting events to boost consumption.

What makes this report unique and essential to read?
The Croatia Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced ‘on-the-ground’ industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.

Key Features and Benefits
This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Croatia Beer industry. Data includes volumes from 2008 to 2012, plus forecasts for 2013, enabling historical and current trend analysis.

This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, and beer type.

This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2012.

This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles for major brewers.

This report provides distribution channel data (on- vs off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs non-refillable, and multi-serve vs single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices, are also included.

Key Market Issues
Motivated by excellent results in 2011, further breweries have extended their ranges to include beer mix products. Over 150 SKUs were being marketed by the second half of 2012.

Despite a market contraction overall, the discount segment managed to increase in share and volume terms during 2012. The total discount beer volume has steadily increased for a number of years.

Imports of beer steadily increased, with the majority coming from neighbouring Slovenia, Hungary and Bosnia and Herzegovina.

In 2012 Croatian brewers significantly increased exports as the domestic market was unable to absorb the quantity produced.

Key Highlights
Despite the fact that beer mixes grew significantly in 2012, lager still dominates the market with a share of more than 80%.

The performance of all major mainstream brands in 2012 was in line with the total market decline, with sales dropping by around 6%.

The Private Label segment increased its market share in 2012, to over 6%, and is expected to continue growing because of the reduced purchasing power of Croatian consumers.

PET packaging achieved a market share of 21% in 2012, driven by growth in the discount and beer mix segments.

Price: $6212.00

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Related research categories

By sector: Beer (in Beer & Cider)

By market: Croatia (in Europe)


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