Crastan SpA in Hot Drinks (Italy)
The company is likely to continue to focus on its malt-based hot drinks and its organic range as well as private label products, an area which is expanding in Italy. Quality and price competitiveness are set to continue to drive company activity. In the future, the company is expected to invest in the application of more efficient technologies, aiming to take advantage of the increasing demand for private label products expected to characterise the Italian market.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Table of contentsStrategic Direction
Summary 1 Crastan SpA: Key Facts
Summary 2 Crastan SpA: Operational Indicators
Summary 3 Crastan SpA: Competitive Position 2012
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