Costa Rica Beer Market Insights 2013

Published: July 2013

Publisher: Canadean Ltd

Product ref: 176473

Pages: 54

Format: PDF

Delivery: By product vendor

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Satisfaction guarantee: Yes - details here

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Price: $ 2662.00

Report description

Product Synopsis
A detailed market research report on the Costa Rica beer industry. Researched and published by Canadean.

Introduction and Landscape
Why was the report written?
This report comprises of high level market research data on the Costa Rica beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.

What is the current market landscape and what is changing?
The Costa Rican beer industry grew at 3% in 2012, a slight increase on the 2011 rate.

What are the key drivers behind recent market changes?
The effects of the new legislation regarding drink and driving has constrained the category's growth. The growth that did occur was driven by diversity of retail outlets.

What makes this report unique and essential to read?
The Costa Rica Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced ‘on-the-ground’ industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.

Key Features and Benefits
This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Costa Rica Beer industry. Data includes volumes from 2008 to 2012 plus forecasts for 2013, enabling historical and current trend analysis.

This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, beer type.

This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2012.

This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles for top major brewers

This report provides distribution channel data (on- vs off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs non-refillable, multi-serve vs single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices are also included.

Key Market Issues
The main brewery is launching campaigns which aims to increase the frequency of consumption occasions, however this will not be an easy task as most consumers do not like to drink alcoholic drinks during lunch or during activities that are not social.

Microbreweries are starting to attract attention, even though they have a small volume, they are targeting a new consumer group who is willing to pay a higher price for a higher quality and unique beer.

Variety of retail channels and increased sales of the convenience channel are the main drivers for the positive growth in the category.

The recent regulation regarding drinking and driving has constrained beer growth particularly sales in the on-premise, as consumers are avoiding drinking and driving due to the high fines.

The balance between the various beer type segments has remained fairly stable for many years because most brands available are lager and consumers are conservative in terms of taste. This means that segments like flavored beer are not expected to reach significant volumes in the near future.

Key Highlights
Imports continued to experience a good growth rate of 12%, maintaining a similar trend as in 2011. Imports are mainly driven by the popularity of premium beers as consumers are looking for more specialized products.

Exports experienced a recovery from 2011, growing 4%, mainly due to the improvement of the US economy - Costa Rica's main trade partner.

Imperial continues to lead the market with a market share of 65% the same as in 2011. It has historically been the leading brand as it is FIFCO's signature beer and it receives the most investment in advertising.

CCR, owned by FIFCO, performed well during 2012, sales did not increase further however, mainly due to the effect of the drink-drive law implemented by the Costa Rican authorities. FIFCO is one of the main companies in the beverage industry participating in categories such as: carbonates, still drinks, iced/rtd tea drinks and most recently dairy drinks

Grupo Pampa lost a little share due to loses of some of its imported brands following competition from microbrewery beers and the focus of the group being more on other categories.

Table of contents

Executive Summary
Section 1 Market Context
MARKET CONTEXT
Market Environment
The Consumer Palate
All Commercial Beverages
Legislation and Taxation
MARKET PARAMETER TABLES
Table – Population Size and Growth, 1984-2015F
Table – Economic Indicators, 2004-2014F
LEGISLATION AND TAXATION TABLES
Table 1.5.1 – Taxation Base
Table 1.5.2 – Historical Excise Rates of Beer
Table 1.5.3 – Legal Controls on Beer
Table 1.5.4 – Tax Burden on Beer @ 5% Abv, 2012
Section 2 Market Background Briefing
MARKET BACKGROUND BRIEFING
Table – Beer Definitions by Type - Local Segmentation
Table – Beer Definitions by Type - Standard Price Segmentation
Table – Beer Definitions by Type - Alcoholic Strength
Table – Beer Definitions by Type – Beer Type
Table – Beer Definitions by Type - Local, National and International
Section 3 Market Update
MARKET UPDATE
Beer Key Facts
Market Size
Growth
Market Value
Segmentation 2012
Distribution 2012
Packaging 2012
MARKET COMMENTARY
Current and Emerging Trends
Outlook
Imports and Exports
Segmentation
Top 10 Beer Brands - Volume, 2010-2012
Top 10 International Premium and Superpremium Beer Brands - Volume, 2010-2012
Licensed Brand Owners and Licensees
Brand Analysis
Private Label/Private Label Producers
New Products Activity
Chart – Leading Brewers/Importer, 2012
Market Structure
Brewers
Chart – Consumption by Pack Material/Type, 2012
Packaging Trends
Chart – Distribution by Channel, 2012
Chart – Consumption by Price Segment, 2012
Market Valuation and Pricing
Beer Market Valuation (Local Currency), 2011-2013F
Distribution Trends
DISTRIBUTION AND PRICING TABLES
Table 3.4.1 – Outlet Universe for Beer, Number/% Share, 2008-2012
Table 3.4.2 – Outlet Universe for Beer by Turnover, Value/% Share, 2008-2012
Table 3.7 – Leading Retail Groups for Beer, 2012
Table 3.8 – Leading Importers and Distributors, 2012
Table 3.9 – Trade Margin Build-Up Model
Table 3.10.1 – Selected Consumer Beer Prices – Off-Premise, 2011-2013
Table 3.10.2 – Selected Consumer Beer Prices – On-Premise, 2011-2013
DATA TABLES
Commercial Beverage Consumption Per Capita, Litres, 2002-2013F
Commercial Beverage Consumption Per Capita, % Share, 2002-2013F
Commercial Beverage Consumption Per Capita, Growth, 2002-2013F
Commercial Beverage Consumption, Million Litres, 2002-2013F
Alcoholic Beverage Consumption – Litres of Pure Alcohol (LPA) Per Capita, 2002-2013F
Beer Production/Trade/Consumption, 2002-2013F
Beer Production/Trade/Consumption, Growth, 2002-2013F
Consumption of FABs and Cider, 2000-2013F
Beer Foreign Trade by Country (Imports), 2009-2013F
Beer Foreign Trade by Country (Exports), 2009-2013F
Beer Market Valuation (Local Currency), 2011-2013F
Beer Consumption by Local Definition, 2009-2013F
Beer Consumption by Standard Price Segmentation, 2009-2013F
Beer Consumption by Alcoholic Strength, 2009-2013F
Beer Consumption by Type, 2009-2013F
Beer Consumption by Geographic Scope, 2009-2013F
Beer All Trademarks, 2008-2012
Beer Brands by Local Definition, 2008-2012
Beer Brands by Standard Price Segment, 2008-2012
Beer Brands by Alcoholic Strength, 2008-2012
Beer Brands by Type, 2008-2012
Beer Imported Brands by Origin, 2008-2012
Beer Licensed Brands, 2008-2012
Beer Trademark Owners, 2008-2012
Beer Local Operators, 2008-2012
Beer Leading Brewers/Importers, 2008-2012
Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2009-2013F
Beer Distribution: On-Premise v Off-Premise, 2009-2013F
Section 4 Brewer Profiles
BREWER PROFILES
CERVECERIA COSTA RICA (CCR)
Ownership/Shareholders
Company History
Strategic Information
Company Data
Table – Breweries, Capacity, 000s HL
Table -  CCR Full Brand List, ABV%, Pack Type
Table – Cerveceria Costa Rica Brand Volumes, 2008-2012
GRUPO PAMPA SA
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table -  Grupo Pampa Full Brand List, ABV%, Pack Type
Table – Grupo Pampa Brand Volumes, 2008-2012
SMALLER BREWERS
DistribuidoraIsleña
Methodology
Beer Attributes Definitions
Product Definitions
Packaging Definitions
Glossary
Map 

List of Tables
Table – Population Size and Growth, 1984-2015F
Table – Economic Indicators, 2004-2014F
Table 1.5.1 – Taxation Base
Table 1.5.2 – Historical Excise Rates of Beer
Table 1.5.3 – Legal Controls on Beer
Table 1.5.4 – Tax Burden on Beer @ 5% Abv, 2012
 Table – Beer Definitions by Type - Local Segmentation
Table – Beer Definitions by Type - Standard Price Segmentation
Table – Beer Definitions by Type - Alcoholic Strength
Table – Beer Definitions by Type – Beer Type
Table – Beer Definitions by Type - Local, National and International
Table 3.4.1 – Outlet Universe for Beer, Number/% Share, 2008-2012
Table 3.4.2 – Outlet Universe for Beer by Turnover, Value/% Share, 2008-2012
Table 3.7 – Leading Retail Groups for Beer, 2012
Table 3.8 – Leading Importers and Distributors, 2012
Table 3.9 – Trade Margin Build-Up Model
Table 3.10.1 – Selected Consumer Beer Prices – Off-Premise, 2011-2013
Table 3.10.2 – Selected Consumer Beer Prices – On-Premise, 2011-2013
Commercial Beverage Consumption Per Capita, Litres, 2002-2013F
Commercial Beverage Consumption Per Capita, % Share, 2002-2013F
Commercial Beverage Consumption Per Capita, Growth, 2002-2013F
Commercial Beverage Consumption, Million Litres, 2002-2013F
Alcoholic Beverage Consumption – Litres of Pure Alcohol (LPA) Per Capita, 2002-2013F
Beer Production/Trade/Consumption, 2002-2013F
Beer Production/Trade/Consumption, Growth, 2002-2013F
Consumption of FABs and Cider, 2000-2013F
Beer Foreign Trade by Country (Imports), 2009-2013F
Beer Foreign Trade by Country (Exports), 2009-2013F
Beer Market Valuation (Local Currency), 2011-2013F
Beer Consumption by Local Definition, 2009-2013F
Beer Consumption by Standard Price Segmentation, 2009-2013F
Beer Consumption by Alcoholic Strength, 2009-2013F
Beer Consumption by Type, 2009-2013F
Beer Consumption by Geographic Scope, 2009-2013F
Beer All Trademarks, 2008-2012
Beer Brands by Local Definition, 2008-2012
Beer Brands by Standard Price Segment, 2008-2012
Beer Brands by Alcoholic Strength, 2008-2012
Beer Brands by Type, 2008-2012
Beer Imported Brands by Origin, 2008-2012
Beer Licensed Brands, 2008-2012
Beer Trademark Owners, 2008-2012
Beer Local Operators, 2008-2012
Beer Leading Brewers/Importers, 2008-2012
Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2009-2013F
Beer Distribution: On-Premise v Off-Premise, 2009-2013F

List of Figures
Chart – Leading Brewers/Importer, 2012
Chart – Consumption by Pack Material/Type, 2012
Chart – Distribution by Channel, 2012
Chart – Consumption by Price Segment, 2012

Price: $ 2662.00

Related research categories

By sector: Beer (in Beer & Cider)

By market: Costa Rica (in North America)