Consumer market research (page 9 of 12)

Despite challenging economic conditions, the majority of people (59%) have felt the effects of the recession but have managed fairly well. This report explores people’s financial health and their budg...

UK Consumer Satisfaction Index 2011 for all retail is based around individual retailers and provides a highly detailed, data-rich overview of a retailer's customers, drawing on a nationwide survey of ...

In an intensely competitive retail market, keeping customers satisfied has never been more important. Retailers need to understand how they satisfy their shoppers in order to enhance their appeal and ...

In the aftermath of one of the most dynamic recessionary periods in history, it is crucial that the FMCG industry recognizes how consumer attitudes and behavioral traits are shifting. These changes ar...

In the aftermath of one of the most dynamic recessionary periods in history, it is crucial that the FMCG industry recognizes how consumer attitudes and behavioral traits are shifting. These changes ar...

The sports nutrition market is benefitting from a rising global awareness of the importance of exercise. This report utilises data from a Global Consumer Insight survey to identify the drivers of spor...

The report identifies eight main platforms that have formed the basis of some of the most significant brand positioning exercises in India. Containing 25 case studies of brands in Indian consumer mark...

Consumer expenditure in Hong Kong declined as a result of the recent economic downturn, with shoppers from Nathan’s Road to Causeway Bay simply not spending as they did in years past. However, the cit...

Montenegro has been affected by the global recession and as a young country that gained its independence in 2006, Montenegro is struggling to sustain its economy and to provide a better quality of lif...

Following an initial sharp contraction in economic activity, Australia has weathered the global economy downturn relatively well, largely due to voracious Chinese demand for the primary products it ha...

They’re the fastest-moving, biggest bandwagon in global marketing and branding – but are social media more than just the “shiny new object in the room”, as a senior executive put it? With their low-co...

Higher costs of living have impacted on many consumer markets in Croatia in 2009 with spending on food declining by 3.9% in constant value terms over the review period. The global financial crisis has...

While shopper marketing traditionally focuses on marketing in the retail environment, opportunities are not necessarily constrained to the store. Consumers often enter into the shopper mind-set before...

Some key issues are addressed in this report in terms of what the key consumer drivers are of the food and alcohol pairing? * How can food and alcohol pairings be harnessed to create winning brand pos...

With US consumers becoming more health conscious, non-carbonated drinks have experienced a surge in demand in recent years. This has caused the non-carbonated drinks market to become a highly competit...

The Saudi economy did not suffer significantly from the global recession; in fact, the economy boomed and benefited from the dramatic rise in oil prices. This allowed the government to spend heavily o...

Juice and juice drinks consumption has remained stable during 2008-10, and the market has struggled to gain consumers....

Effective innovation is illusive, but is the key to sustained competitive advantage in the consumer packaged goods (CPG) industry. This report slidepack examines best-in-class examples of innovation a...

Bulgaria is one of the youngest members of the EU but it has quickly adopted many of the trends observed in most other European countries, such as ageing of the population, decreasing birth rates and ...

Strongly-held traditional values will curb the speed of change and a wide gap still exists between the elite and the general population. However, economic confidence is high, the younger population mo...

Seasonal packaging no longer represents a novel promotional tool but rather a necessary strategy used by the majority of brands. This case study examines the way in which manufacturers are using innov...

In the aftermath of the economic slowdown in India, an increase in unemployment and high inflation of food prices dampened consumer purchasing power. However, the impact on consumer spending was cushi...

Having suffered through a collapsed housing market, declining household disposable income and increasing job loss prospects, UK consumers are now waiting for the impact of an austerity budget that pro...

With traffic in many markets still depressed, simply getting consumers in the door has become the key to sustainable foodservice growth. For operators, beverages are a vital component of this strategy...

Chinese consumers are interested in aesthetic appeal, innovative design, and implied status of products. They are also more interested in how specific products target their own personal needs and are ...

Private label food and drink products have garnered more attention in the media, as well as the business community, in recent years in part because of the impressive growth across multiple categories....

Hot drinks in Argentina – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics of the...

Hot drinks in Australia – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics of the...

Hot drinks in Austria – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics of the h...

Hot drinks in Belgium – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics of the h...