Consumer market research

From what people drink to why and when, this section explores consumer attitudes and trends. These reports cover variations of consumer behaviour by country, by category and by retail channel. See which strategies are engaging consumers to best effect and spot the latest trends affecting your business.

94 reports found (page 1 of 4)

Title

Date published

Price


Evolving Private Label Strategies, Consumer Choices, and the

Evolving Private Label Strategies, Consumer Choices, and the future impact on Food Brands & Private Labels

Private label strategies are evolving from offering value and tiered product ranges to meeting a greater variety of consumer needs. This report tracks the latest evolution of private label strategies ...

October 2013

$7995.00


Brazilian Consumer Lifestyles Report - What’s next for consu

Brazilian Consumer Lifestyles Report - What’s next for consumer spending in this emerging giant

Product Brazil offers key growth opportunities for marketers of all consumer packaged goods, as a large and young population and growing middle class both adopt western consumption habits and carve o...

January 2014

$7995.00


Identifying new opportunities in the Soft and Hot Drink mark

Identifying new opportunities in the Soft and Hot Drink markets and responding to evolving consumer need states

This report provides detailed insight into new opportunities in Soft Drinks and Hot Drinks in both developing and developed countries. The evolution of consumption habits across the world means both r...

May 2014

$7995.00


Annual Deal Report – Consumer Packaged Goods

Annual Deal Report – Consumer Packaged Goods

The 'Annual Deal Report: Consumer Packaged Goods' provides a review and understanding of mergers and acquisitions (M&As), capital-raising, partnering deals, and agreements entered into by Consumer Pac...

July 2013

$3200.00


Global Consumer Trends and Key Consumer Targets in Alcoholic

Global Consumer Trends and Key Consumer Targets in Alcoholic Beverages

This report offers comprehensive analysis of consumer’s Alcoholic Beverage drinking habits, allowing marketers to understand people’s consumption patterns like never before. By accurately determining ...

September 2012

$2950.00


10 Global Consumer Trends for the Next Five Years

10 Global Consumer Trends for the Next Five Years

Today’s consumers are value-conscious, interactive, multicultural, health-driven, socially responsible and always connected. In developed markets, conspicuous consumption is out, with personal appeara...

November 2012

$2600.00


Midlife Women: Embracing Power and Avoiding Invisibility in

Midlife Women: Embracing Power and Avoiding Invisibility in Global Consumer Markets

This report explores the lives of midlife women. Despite their number, spending power and contribution to the labour force, many wonder why they are ignored. In mature markets midlifers are the big sp...

May 2013

$2600.00


Celebrity Power and Its Influence on Global Consumer Behavio

Celebrity Power and Its Influence on Global Consumer Behaviour

Celebrities are playing an ever greater role in modern culture and consumption patterns, serving as arbiters of taste, style and public opinion the world over. Their endorsement and creative input ena...

March 2014

$2600.00


Emergence of S-Commerce and Impact on Consumer Goods Industr

Emergence of S-Commerce and Impact on Consumer Goods Industries

Euromonitor International examines the impact of social networks on businesses, zooms into the emergence of social commerce (s-commerce) and identifies industries which are most likely to benefit from...

April 2013

$2000.00


Global Sports and Energy Drinks: Where Consumer Lifestyles a

Global Sports and Energy Drinks: Where Consumer Lifestyles and “Lifestyle Branding” Meet

Sports and energy drinks is one of the fastest growing soft drink categories, supported by their lifestyle marketing and functional properties. However, the reasons consumers choose these beverages di...

April 2013

$2000.00


Consumer Lifestyles in Algeria

Consumer Lifestyles in Algeria

Surrounded by Arab Spring turmoil, Algeria’s consumers have turned instead to the government for help in bettering their economic circumstances. The government has responded with high levels of public...

January 2013

$1900.00


Consumer Lifestyles in Croatia

Consumer Lifestyles in Croatia

Croatian consumers find themselves in a difficult situation as their country’s economy stagnates, unemployment rises and wage levels see little if any growth. All of this has led to declining consumer...

June 2013

$1900.00


Consumer Lifestyles in Kazakhstan

Consumer Lifestyles in Kazakhstan

Kazakhstan has experienced a national economic revival since the collapse of the Soviet Union. As incomes have risen, the buying habits and attitudes of consumers have changed. For instance, more cons...

June 2013

$1900.00


Consumer Lifestyles in Kuwait

Consumer Lifestyles in Kuwait

Consumers in oil-rich Kuwait, including both nationals and affluent and low-income expats, were less affected by the global economic downturn than consumers in many other countries. Regardless, in rea...

December 2012

$1900.00


Consumer Lifestyles in the US

Consumer Lifestyles in the US

After several years of belt-tightening, US consumers appear to be getting ready to open their wallets again in light of the improving economy and rebounding house prices, both of which have boosted co...

August 2013

$1900.00


Consumer Lifestyles in Kenya

Consumer Lifestyles in Kenya

After suffering through an unsteady (in economic terms) 2012 and waiting to see what repercussions the March 2013 elections might bring , Kenyan consumers entered 2013 comforted by good weather (and l...

July 2013

$1900.00


Consumer Lifestyles in the United Kingdom

Consumer Lifestyles in the United Kingdom

With the UK economy narrowly avoiding a third recession in five years during early 2013, austerity, both public and private, remains the biggest single influence on consumer behaviour, particularly fo...

July 2013

$1900.00


Consumer Lifestyles in China

Consumer Lifestyles in China

The rise of Chinese consumers in recent decades has been remarkable and the impact of their spending power on global demand is not anticipated to abate in coming years despite the country’s slowing ec...

July 2013

$1900.00


Consumer Lifestyles in the Czech Republic

Consumer Lifestyles in the Czech Republic

Czech consumers have seen significant increases in their purchasing power since the country’s EU accession in 2004 but two recessions in less than five years have had a negative impact on personal and...

August 2013

$1900.00


Consumer lifestyles in Mexico

Consumer lifestyles in Mexico

Mexico is in the midst of demographic and economic change contributing to significant transformations in consumer lifestyles. As incomes rise and the nation’s birth rate continues to plummet, househol...

September 2013

$1900.00


Consumer lifestyles in Spain

Consumer lifestyles in Spain

More than five years into “la crisis económica,” soaring unemployment, significantly reduced wages and a collapse in housing values continue to weigh heavily on the habits and attitudes of Spanish con...

September 2013

$1900.00


Consumer Lifestyles in the Philippines

Consumer Lifestyles in the Philippines

Consumer confidence has climbed, as the country’s strong economic growth – 7.8% in the first quarter of 2013 – is expected to result in more investments generating jobs and higher salaries. The countr...

September 2013

$1900.00


Consumer Lifestyles in Australia

Consumer Lifestyles in Australia

While Australian consumers were generally less affected by the economic downturn, they are nevertheless cautious about spending and are saving more of their earnings. In particular, many older consume...

September 2013

$1900.00


Consumer Lifestyles in Peru

Consumer Lifestyles in Peru

Peru finds itself in the midst of its most progressive economic period in living memory. Consumers are enjoying rising levels of disposable Income, allowing them to buy items for the first time or upg...

September 2013

$1900.00


Consumer Lifestyles in Ireland

Consumer Lifestyles in Ireland

Having suffered through five years of severe public and private austerity, there are emerging signs that brighter days lie ahead for the Irish consumer. While chronic mortgage debt remains a significa...

November 2013

$1900.00


Consumer Lifestyles in Greece

Consumer Lifestyles in Greece

Studies indicate that Greek consumers are amongst the most pessimistic in Europe and it is not difficult to see why. In 2012, the Greek economy contracted for the fifth consecutive year, unemployment ...

October 2013

$1900.00


Consumer Lifestyles in India

Consumer Lifestyles in India

In the middle of a slowing economy, already-frugal consumers in India continue to be cautious about spending. In particular, members of the burgeoning middle class have put many of their aspirations o...

November 2013

$1900.00


Consumer Lifestyles in South Korea

Consumer Lifestyles in South Korea

For years, South Korean consumers have been facing worryingly high levels of household debt and this has affected demand for many non-essential products and services. This is plaguing nearly all age c...

October 2013

$1900.00


Consumer Lifestyles in Hong Kong, China

Consumer Lifestyles in Hong Kong, China

In Hong Kong, the rise in income disparity has become a key concern to consumers. Indeed, the elderly in Hong Kong are among the poorest in the developed world. Regardless, Hong Kong continues to see ...

December 2013

$1900.00


Consumer Lifestyles in Israel

Consumer Lifestyles in Israel

Abstract: Although relatively unaffected by negative international market forces, Israel is burdened by its own internal issues that affect domestic consumer trends. In 2011, there were protests over...

September 2012

$1900.00


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