Consumer Trends in the Spirits Market in Brazil

Synopsis
• Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.

• The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

Summary
• Marketers in the Spirits market in Brazil face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.

• This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Spirits market in Brazil they account for and which consumer trends drive their behaviour.

Scope
• Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.

• The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

Reasons To Buy
• The data provided allows marketers to track consumer behaviour through to its actual value impact on a product market. Unique in the market, this provides readers with a highly detailed data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviours.

Key Highlights
• Consumer survey data for the following specific categories: Brandy, Whiskey, Rum, Gin and Genever, Vodka, Tequila and Mezcal, Specialty Spirits, and Liqueurs.

• Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

• Volume shares in 2011 for brands and private label sales tracked by the survey.

• Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011

Table of contents

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children’s behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Spirits Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Brandy
2.2.2 Gin & Genever
2.2.3 Liqueurs
2.2.4 Rum
2.2.5 Specialty Spirits
2.2.6 Tequila & Mezcal
2.2.7 Vodka
2.2.8 Whiskey
2.3 Behavioral Trends and Market Value
2.3.1 Brandy
2.3.2 Gin & Genever
2.3.3 Liqueurs
2.3.4 Rum
2.3.5 Specialty Spirits
2.3.6 Tequila & Mezcal
2.3.7 Vodka
2.3.8 Whiskey
3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Brandy
3.1.2 Gin & Genever
3.1.3 Liqueurs
3.1.4 Rum
3.1.5 Specialty Spirits
3.1.6 Tequila & Mezcal
3.1.7 Vodka
3.1.8 Whiskey
3.2 Consumer Profiles by Product Category
3.2.1 Brandy
3.2.2 Gin & Genever
3.2.3 Liqueurs
3.2.4 Rum
3.2.5 Specialty Spirits
3.2.6 Tequila & Mezcal
3.2.7 Vodka
3.2.8 Whiskey
4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share
4.1.1 By Category
4.2 Spirits Brand Choice and Private Label Shares
4.2.1 Brandy
4.2.2 Gin & Genever
4.2.3 Liqueurs
4.2.4 Rum
4.2.5 Specialty Spirits
4.2.6 Tequila & Mezcal
4.2.7 Vodka
4.2.8 Whiskey
5 The Share of Consumers Influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Spirits
5.1.2 Brandy
5.1.3 Gin & Genever
5.1.4 Liqueurs
5.1.5 Rum
5.1.6 Specialty Spirits
5.1.7 Tequila & Mezcal
5.1.8 Vodka
5.1.9 Whiskey
6 Consumption Impact: Market Valuation
6.1 Spirits Value Impact of Consumer Consumption Behavior
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Spirits Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Spirits Volume Impact of Consumer Behavior Trends
6.3.1 Share Growth by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category
7 Retailer Choice, Switching and Category Share of Organized Retail
7.1 Survey-tracked Retailer Shares by Volume of Organized Retail
7.1.1 Brazil Spirits Survey-tracked Retailer Shares by Volume of Organized Retail
7.2 Survey-tracked Retailer Shares by Volume by Category of Organized Retail
7.2.1 Brazil Brandy Survey-tracked Retailer Shares by Volume of Organized Retail
7.2.2 Brazil Gin & Genever Survey-tracked Retailer Shares by Volume of Organized Retail
7.2.3 Brazil Liqueurs Survey-tracked Retailer Shares by Volume of Organized Retail
7.2.4 Brazil Rum Survey-tracked Retailer Shares by Volume of Organized Retail
7.2.5 Brazil Specialty Spirits Survey-tracked Retailer Shares by Volume of Organized Retail
7.2.6 Brazil Tequila & Mezcal Survey-tracked Retailer Shares by Volume of Organized Retail
7.2.7 Brazil Vodka Survey-tracked Retailer Shares by Volume of Organized Retail
7.2.8 Brazil Whiskey Survey-tracked Retailer Shares by Volume of Organized Retail
7.3 Levels of Retailer Switching in the Last Six Months
7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
7.3.2 Carrefour Switching Analysis
7.3.3 Casino Switching Analysis
7.3.4 Cia Zaffari Switching Analysis
7.3.5 Companhia Brasileira de Distribuicao Switching Analysis
7.3.6 DMA Distribuidora Switching Analysis
7.3.7 G.Barbosa Switching Analysis
7.3.8 Irmaos Bretas Switching Analysis
7.3.9 Prezunic Switching Analysis
7.3.10 SHV Makro Switching Analysis
7.3.11 Wal-Mart Switching Analysis
7.3.12 Other Switching Analysis
7.4 Profiles of End-Consumers of Spirits, by Retailer Used
7.4.1 A. Angeloni
7.4.2 Carrefour
7.4.3 Casino
7.4.4 Cencosud
7.4.5 Cia Zaffari
7.4.6 Companhia Brasileira de Distribuicao
7.4.7 Coop Cooperativa de Consumo
7.4.8 DMA Distribuidora
7.4.9 Drogasil S.A.
7.4.10 G.Barbosa
7.4.11 Irmaos Bretas
7.4.12 Irmaos Muffato
7.4.13 Lojas Americanas
7.4.14 Prezunic
7.4.15 SHV Makro
7.4.16 Wal-Mart
7.4.17 Other
8 Appendix
8.1 About Canadean
8.2 Disclaimer

List of Tables
Table 1: Volume Units for the Spirits Market
Table 2: Foreign Exchange Rate – BRL Vs. US$, 2011
Table 3: Brazil Survey Respondent Profile (weighted), 2011
Table 4: Brazil Spirits Value Share (%), by Age Groups, 2011
Table 5: Brazil Spirits Value Share (%), by Gender, 2011
Table 6: Brazil Spirits Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: Brazil Spirits Value Share (%) by Education Level Achieved Groups, 2011
Table 8: Brazil Spirits Value Share (%) by Wealth Groups, 2011
Table 9: Brazil Spirits Value Share (%) by Busy Lives Groups, 2011
Table 10: Brazil Brandy Consumer Group Share (% market value), 2011
Table 11: Brazil Gin & Genever Consumer Group Share (% market value), 2011
Table 12: Brazil Liqueurs Consumer Group Share (% market value), 2011
Table 13: Brazil Rum Consumer Group Share (% market value), 2011
Table 14: Brazil Specialty Spirits Consumer Group Share (% market value), 2011
Table 15: Brazil Tequila & Mezcal Consumer Group Share (% market value), 2011
Table 16: Brazil Vodka Consumer Group Share (% market value), 2011
Table 17: Brazil Whiskey Consumer Group Share (% market value), 2011
Table 18: Brazil Total Brandy Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 19: Brazil Total Gin & Genever Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 20: Brazil Total Liqueurs Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 21: Brazil Total Rum Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 22: Brazil Total Specialty Spirits Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 23: Brazil Total Tequila & Mezcal Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 24: Brazil Total Vodka Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 25: Brazil Total Whiskey Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 26: Brazil Brandy Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 27: Brazil Brandy Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 28: Brazil Gin & Genever Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 29: Brazil Gin & Genever Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 30: Brazil Liqueurs Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 31: Brazil Liqueurs Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 32: Brazil Rum Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 33: Brazil Rum Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 34: Brazil Specialty Spirits Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 35: Brazil Specialty Spirits Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 36: Brazil Tequila & Mezcal Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 37: Brazil Tequila & Mezcal Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 38: Brazil Vodka Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 39: Brazil Vodka Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 40: Brazil Whiskey Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 41: Brazil Whiskey Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 42: Brazil Brandy Consumer Profiles (% consumers by sub-group), 2011
Table 43: Brazil Gin & Genever Consumer Profiles (% consumers by sub-group), 2011
Table 44: Brazil Liqueurs Consumer Profiles (% consumers by sub-group), 2011
Table 45: Brazil Rum Consumer Profiles (% consumers by sub-group), 2011
Table 46: Brazil Specialty Spirits Consumer Profiles (% consumers by sub-group), 2011
Table 47: Brazil Tequila & Mezcal Consumer Profiles (% consumers by sub-group), 2011
Table 48: Brazil Vodka Consumer Profiles (% consumers by sub-group), 2011
Table 49: Brazil Whiskey Consumer Profiles (% consumers by sub-group), 2011
Table 50: Brazil Spirits Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Table 51: Brazil Brandy Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 52: Brazil Gin & Genever Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 53: Brazil Liqueurs Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 54: Brazil Rum Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 55: Brazil Specialty Spirits Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 56: Brazil Tequila & Mezcal Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 57: Brazil Vodka Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 58: Brazil Whiskey Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 59: Brazil, Overall Spirits: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 60: Brazil, Brandy: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 61: Brazil, Gin & Genever: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 62: Brazil, Liqueurs: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 63: Brazil, Rum: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 64: Brazil, Specialty Spirits: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 65: Brazil, Tequila & Mezcal: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 66: Brazil, Vodka: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 67: Brazil, Whiskey: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 68: Brazil Spirits Market Value (Brazilian Real million), by Category, 2011
Table 69: Brazil Spirits Market Value (US$ million), by Category, 2011
Table 70: Brazil Spirits Market Volume (Ltrs m), by Category, 2011
Table 71: Brazil Spirits Market Share (US$ million), by Category, 2011
Table 72: Brazil Spirits Expenditure Per Capita (Brazilian Real), by Category, 2011
Table 73: Brazil Spirits Expenditure Per Capita (US$), by Category, 2011
Table 74: Brazil Spirits Expenditure Per Household (Brazilian Real), by Category
Table 75: Brazil Spirits Expenditure Per Household (US$), by Category
Table 76: Brazil Spirits Market Volume Share (Ltrs m), by Category, 2011
Table 77: Brazil Spirits Consumption Per Capita (Ltrs m / Population m), by Category, 2011
Table 78: Brazil Spirits Consumption Per Household (Ltrs m / Households m), by Category, 2011
Table 79: Brazil Spirits Survey-tracked Retailer Shares by Volume of Organized Retail (% of Ltrs m), 2011
Table 80: Brazil Brandy Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Table 81: Brazil Gin & Genever Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Table 82: Brazil Liqueurs Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Table 83: Brazil Rum Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Table 84: Brazil Specialty Spirits Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Table 85: Brazil Tequila & Mezcal Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Table 86: Brazil Vodka Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Table 87: Brazil Whiskey Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Table 88: Brazil: Switchers to Carrefour for their Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 89: Brazil: Switchers From Carrefour for their Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 90: Brazil: Switchers to Casino for their Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 91: Brazil: Switchers From Casino for their Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 92: Brazil: Switchers to Cia Zaffari for their Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 93: Brazil: Switchers From Cia Zaffari for their Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 94: Brazil: Switchers to Companhia Brasileira de Distribuicao for their Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 95: Brazil: Switchers From Companhia Brasileira de Distribuicao for their Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 96: Brazil: Switchers to DMA Distribuidora for their Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 97: Brazil: Switchers From DMA Distribuidora for their Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 98: Brazil: Switchers to G.Barbosa for their Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 99: Brazil: Switchers From G.Barbosa for their Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 100: Brazil: Switchers to Irmaos Bretas for their Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 101: Brazil: Switchers From Irmaos Bretas for their Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 102: Brazil: Switchers to Prezunic for their Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 103: Brazil: Switchers From Prezunic for their Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 104: Brazil: Switchers to SHV Makro for their Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 105: Brazil: Switchers From SHV Makro for their Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 106: Brazil: Switchers to Wal-Mart for their Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 107: Brazil: Switchers From Wal-Mart for their Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 108: Brazil: Switchers to Other for their Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 109: Brazil: Switchers From Other for their Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 110: Brazil: Profile of Spirits Consumers Whose Goods Mainly Come From A. Angeloni (% by Subgroup, as tracked by the Survey), 2011
Table 111: Brazil: Profile of Spirits Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup, as tracked by the Survey), 2011
Table 112: Brazil: Profile of Spirits Consumers Whose Goods Mainly Come From Casino (% by Subgroup, as tracked by the Survey), 2011
Table 113: Brazil: Profile of Spirits Consumers Whose Goods Mainly Come From Cencosud (% by Subgroup, as tracked by the Survey), 2011
Table 114: Brazil: Profile of Spirits Consumers Whose Goods Mainly Come From Cia Zaffari (% by Subgroup, as tracked by the Survey), 2011
Table 115: Brazil: Profile of Spirits Consumers Whose Goods Mainly Come From Companhia Brasileira de Distribuicao (% by Subgroup, as tracked by the Survey), 2011
Table 116: Brazil: Profile of Spirits Consumers Whose Goods Mainly Come From Coop Cooperativa de Consumo (% by Subgroup, as tracked by the Survey), 2011
Table 117: Brazil: Profile of Spirits Consumers Whose Goods Mainly Come From DMA Distribuidora (% by Subgroup, as tracked by the Survey), 2011
Table 118: Brazil: Profile of Spirits Consumers Whose Goods Mainly Come From Drogasil S.A. (% by Subgroup, as tracked by the Survey), 2011
Table 119: Brazil: Profile of Spirits Consumers Whose Goods Mainly Come From G.Barbosa (% by Subgroup, as tracked by the Survey), 2011
Table 120: Brazil: Profile of Spirits Consumers Whose Goods Mainly Come From Irmaos Bretas (% by Subgroup, as tracked by the Survey), 2011
Table 121: Brazil: Profile of Spirits Consumers Whose Goods Mainly Come From Irmaos Muffato (% by Subgroup, as tracked by the Survey), 2011
Table 122: Brazil: Profile of Spirits Consumers Whose Goods Mainly Come From Lojas Americanas (% by Subgroup, as tracked by the Survey), 2011
Table 123: Brazil: Profile of Spirits Consumers Whose Goods Mainly Come From Prezunic (% by Subgroup, as tracked by the Survey), 2011
Table 124: Brazil: Profile of Spirits Consumers Whose Goods Mainly Come From SHV Makro (% by Subgroup, as tracked by the Survey), 2011
Table 125: Brazil: Profile of Spirits Consumers Whose Goods Mainly Come From Wal-Mart (% by Subgroup, as tracked by the Survey), 2011
Table 126: Brazil: Profile of Spirits Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011

List of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: Brazil Spirits Value Share (%), by Age Groups, 2011
Figure 3: Brazil Spirits Value Share (%), by Gender, 2011
Figure 4: Brazil Spirits Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: Brazil Spirits Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: Brazil Spirits Value Share (%) by Wealth Groups, 2011
Figure 7: Brazil Spirits Value Share (%) by Busy Lives Groups, 2011
Figure 8: Brazil Brandy Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: Brazil Brandy Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: Brazil Gin & Genever Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: Brazil Gin & Genever Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: Brazil Liqueurs Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: Brazil Liqueurs Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: Brazil Rum Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 15: Brazil Rum Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 16: Brazil Specialty Spirits Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 17: Brazil Specialty Spirits Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 18: Brazil Tequila & Mezcal Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 19: Brazil Tequila & Mezcal Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 20: Brazil Vodka Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 21: Brazil Vodka Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 22: Brazil Whiskey Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 23: Brazil Whiskey Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 24: Brazil Spirits Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Figure 25: Brazil Spirits Market Share (US$ million), by Category, 2011
Figure 26: Brazil Spirits Expenditure Per Capita (US$), by Category, 2011
Figure 27: Brazil Spirits Expenditure Per Household (US$), by Category
Figure 28: Brazil Spirits Survey-tracked Retailer Shares by Volume of Organized Retail (% of Ltrs m), 2011
Figure 29: Brazil Brandy Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Figure 30: Brazil Gin & Genever Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Figure 31: Brazil Liqueurs Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Figure 32: Brazil Rum Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Figure 33: Brazil Specialty Spirits Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Figure 34: Brazil Tequila & Mezcal Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Figure 35: Brazil Vodka Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Figure 36: Brazil Whiskey Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Figure 37: Brazil: People Who Have Switched Retailer for their Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011

Related research categories

By sector: Spirits, Trends, Consumer (in Trends)

By market: Brazil (in South America), Brazil (in BRICM)