Consumer Trends in the Soft Drinks Market in the US

Synopsis
• Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.

• The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

Summary
• Marketers in the Soft Drinks market in US face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.

• This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Soft Drinks market in US they account for and which consumer trends drive their behaviour.

Scope
• Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.

• The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

Reasons To Buy
• The data provided allows marketers to track consumer behaviour through to its actual value impact on a product market. Unique in the market, this provides readers with a highly detailed data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviours.

Key Highlights
• Consumer survey data for the following specific categories: Bottled Water, Sparkling Soft Drinks, Concentrates, Functional Drinks, Smoothies, Juices, and Ready To Drink Tea & Coffee.

• Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

• Brand and private label penetration among consumers in 2011 as tracked by the survey.

• Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011

Table of contents

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children’s behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Soft Drinks Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Bottled Water
2.2.2 Concentrates
2.2.3 Functional Drinks
2.2.4 Juices
2.2.5 Ready to Drink Tea & Coffee
2.2.6 Smoothies
2.2.7 Sparkling Soft Drinks
2.3 Behavioral Trends and Market Value
2.3.1 Bottled Water
2.3.2 Concentrates
2.3.3 Functional Drinks
2.3.4 Juices
2.3.5 Ready to Drink Tea & Coffee
2.3.6 Smoothies
2.3.7 Sparkling Soft Drinks
3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Bottled Water
3.1.2 Concentrates
3.1.3 Functional Drinks
3.1.4 Juices
3.1.5 Ready to Drink Tea & Coffee
3.1.6 Smoothies
3.1.7 Sparkling Soft Drinks
3.2 Consumer Profiles by Product Category
3.2.1 Bottled Water
3.2.2 Concentrates
3.2.3 Functional Drinks
3.2.4 Juices
3.2.5 Ready to Drink Tea & Coffee
3.2.6 Smoothies
3.2.7 Sparkling Soft Drinks
4 Brand vs. Private Label Uptake
4.1 Brand vs. Private Label Consumer Penetration
4.1.1 By Category
4.2 Soft Drinks Brand Choice and Private Label Consumer Penetration
4.2.1 Bottled Water
4.2.2 Concentrates
4.2.3 Functional Drinks
4.2.4 Juices
4.2.5 Ready to Drink Tea & Coffee
4.2.6 Smoothies
4.2.7 Sparkling Soft Drinks
5 The Share of Consumers Influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Soft Drinks
5.1.2 Bottled Water
5.1.3 Concentrates
5.1.4 Functional Drinks
5.1.5 Juices
5.1.6 Ready to Drink Tea & Coffee
5.1.7 Smoothies
5.1.8 Sparkling Soft Drinks
6 Consumption Impact: Market Valuation
6.1 Soft Drinks Value Impact of Consumer Consumption Behavior
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Soft Drinks Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Soft Drinks Volume Impact of Consumer Behavior Trends
6.3.1 Share by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category
7 Retailer Choice, Switching and Category Share
7.1 Survey-tracked Retailer Shares by Volume
7.1.1 United States Soft Drinks Survey-tracked Retailer Shares by Volume
7.2 Survey-tracked Retailer Shares by Volume by Category
7.2.1 United States Bottled Water Survey-tracked Retailer Shares by Volume
7.2.2 United States Concentrates Survey-tracked Retailer Shares by Volume
7.2.3 United States Functional Drinks Survey-tracked Retailer Shares by Volume
7.2.4 United States Juices Survey-tracked Retailer Shares by Volume
7.2.5 United States Ready to Drink Tea & Coffee Survey-tracked Retailer Shares by Volume
7.2.6 United States Smoothies Survey-tracked Retailer Shares by Volume
7.2.7 United States Sparkling Soft Drinks Survey-tracked Retailer Shares by Volume
7.3 Levels of Retailer Switching in the Last Six Months
7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
7.3.2 Costco Switching Analysis
7.3.3 Kroger Switching Analysis
7.3.4 Safeway Switching Analysis
7.3.5 Supervalu Switching Analysis
7.3.6 Wal-Mart Switching Analysis
7.4 Profiles of End-Consumers of Soft Drinks, by Retailer Used
7.4.1 Ahold
7.4.2 C&S Wholesale Grocers
7.4.3 Costco
7.4.4 Delhaize
7.4.5 Kroger
7.4.6 Loblaw
7.4.7 Publix
7.4.8 Safeway
7.4.9 Supervalu
7.4.10 Wal-Mart
8 Appendix
8.1 About Canadean
8.2 Disclaimer

List of Tables
Table 1: Volume Units for the Soft Drinks Market
Table 2: Foreign Exchange Rate – US$ Vs. US$, 2011
Table 3: United States Survey Respondent Profile (weighted), 2011
Table 4: United States Soft Drinks Value Share (%), by Age Groups, 2011
Table 5: United States Soft Drinks Value Share (%), by Gender, 2011
Table 6: United States Soft Drinks Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: United States Soft Drinks Value Share (%) by Education Level Achieved Groups, 2011
Table 8: United States Soft Drinks Value Share (%) by Wealth Groups, 2011
Table 9: United States Soft Drinks Value Share (%) by Busy Lives Groups, 2011
Table 10: United States Bottled Water Consumer Group Share (% market value), 2011
Table 11: United States Concentrates Consumer Group Share (% market value), 2011
Table 12: United States Functional Drinks Consumer Group Share (% market value), 2011
Table 13: United States Juices Consumer Group Share (% market value), 2011
Table 14: United States Ready to Drink Tea & Coffee Consumer Group Share (% market value), 2011
Table 15: United States Smoothies Consumer Group Share (% market value), 2011
Table 16: United States Sparkling Soft Drinks Consumer Group Share (% market value), 2011
Table 17: United States Total Bottled Water Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
Table 18: United States Total Concentrates Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
Table 19: United States Total Functional Drinks Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
Table 20: United States Total Juices Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
Table 21: United States Total Ready to Drink Tea & Coffee Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
Table 22: United States Total Smoothies Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
Table 23: United States Total Sparkling Soft Drinks Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
Table 24: United States Bottled Water Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 25: United States Bottled Water Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 26: United States Concentrates Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 27: United States Concentrates Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 28: United States Functional Drinks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 29: United States Functional Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 30: United States Juices Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 31: United States Juices Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 32: United States Ready to Drink Tea & Coffee Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 33: United States Ready to Drink Tea & Coffee Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 34: United States Smoothies Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 35: United States Smoothies Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 36: United States Sparkling Soft Drinks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 37: United States Sparkling Soft Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 38: United States Bottled Water Consumer Profiles (% consumers by sub-group), 2011
Table 39: United States Concentrates Consumer Profiles (% consumers by sub-group), 2011
Table 40: United States Functional Drinks Consumer Profiles (% consumers by sub-group), 2011
Table 41: United States Juices Consumer Profiles (% consumers by sub-group), 2011
Table 42: United States Ready to Drink Tea & Coffee Consumer Profiles (% consumers by sub-group), 2011
Table 43: United States Smoothies Consumer Profiles (% consumers by sub-group), 2011
Table 44: United States Sparkling Soft Drinks Consumer Profiles (% consumers by sub-group), 2011
Table 45: United States Soft Drinks Private Label Consumer Penetration (% Consumers Using), by Category, 2011
Table 46: United States Bottled Water Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 47: United States Concentrates Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 48: United States Functional Drinks Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 49: United States Juices Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 50: United States Ready to Drink Tea & Coffee Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 51: United States Smoothies Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 52: United States Sparkling Soft Drinks Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 53: United States, Overall Soft Drinks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 54: United States, Bottled Water: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 55: United States, Concentrates: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 56: United States, Functional Drinks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 57: United States, Juices: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 58: United States, Ready to Drink Tea & Coffee: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 59: United States, Smoothies: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 60: United States, Sparkling Soft Drinks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 61: United States Soft Drinks Market Value (US$ million), by Category, 2011
Table 62: United States Soft Drinks Market Volume (Ltrs m), by Category, 2011
Table 63: United States Soft Drinks Market Share (US$ million), by Category, 2011
Table 64: United States Soft Drinks Expenditure Per Capita (US Dollar), by Category, 2011
Table 65: United States Soft Drinks Expenditure Per Household (US Dollar), by Category
Table 66: United States Soft Drinks Market Volume Share (Ltrs m), by Category, 2011
Table 67: United States Soft Drinks Consumption Per Capita (Ltrs m / Population m), by Category, 2011
Table 68: United States Soft Drinks Consumption Per Household (Ltrs m / Households m), by Category, 2011
Table 69: United States Soft Drinks Survey-tracked Retailer Shares by Volume (% of Ltrs m), 2011
Table 70: United States Bottled Water Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Table 71: United States Concentrates Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Table 72: United States Functional Drinks Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Table 73: United States Juices Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Table 74: United States Ready to Drink Tea & Coffee Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Table 75: United States Smoothies Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Table 76: United States Sparkling Soft Drinks Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Table 77: United States: Switchers to Costco for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 78: United States: Switchers From Costco for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 79: United States: Switchers to Kroger for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 80: United States: Switchers From Kroger for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 81: United States: Switchers to Safeway for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 82: United States: Switchers From Safeway for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 83: United States: Switchers to Supervalu for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 84: United States: Switchers From Supervalu for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 85: United States: Switchers to Wal-Mart for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 86: United States: Switchers From Wal-Mart for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 87: United States: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Ahold (% by Subgroup, as tracked by the Survey), 2011
Table 88: United States: Profile of Soft Drinks Consumers Whose Goods Mainly Come From C&S Wholesale Grocers (% by Subgroup, as tracked by the Survey), 2011
Table 89: United States: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Costco (% by Subgroup, as tracked by the Survey), 2011
Table 90: United States: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Delhaize (% by Subgroup, as tracked by the Survey), 2011
Table 91: United States: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Kroger (% by Subgroup, as tracked by the Survey), 2011
Table 92: United States: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Loblaw (% by Subgroup, as tracked by the Survey), 2011
Table 93: United States: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Publix (% by Subgroup, as tracked by the Survey), 2011
Table 94: United States: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Safeway (% by Subgroup, as tracked by the Survey), 2011
Table 95: United States: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Supervalu (% by Subgroup, as tracked by the Survey), 2011
Table 96: United States: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Wal-Mart (% by Subgroup, as tracked by the Survey), 2011

List of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: United States Soft Drinks Value Share (%), by Age Groups, 2011
Figure 3: United States Soft Drinks Value Share (%), by Gender, 2011
Figure 4: United States Soft Drinks Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: United States Soft Drinks Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: United States Soft Drinks Value Share (%) by Wealth Groups, 2011
Figure 7: United States Soft Drinks Value Share (%) by Busy Lives Groups, 2011
Figure 8: United States Bottled Water Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: United States Bottled Water Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: United States Concentrates Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: United States Concentrates Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: United States Functional Drinks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: United States Functional Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: United States Juices Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 15: United States Juices Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 16: United States Ready to Drink Tea & Coffee Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 17: United States Ready to Drink Tea & Coffee Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 18: United States Smoothies Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 19: United States Smoothies Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 20: United States Sparkling Soft Drinks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 21: United States Sparkling Soft Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 22: United States Soft Drinks Market Share (US$ million), by Category, 2011
Figure 23: United States Soft Drinks Expenditure Per Capita (US$), by Category, 2011
Figure 24: United States Soft Drinks Expenditure Per Household (US$), by Category
Figure 25: United States Soft Drinks Survey-tracked Retailer Shares by Volume (% of Ltrs m), 2011
Figure 26: United States Bottled Water Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Figure 27: United States Concentrates Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Figure 28: United States Functional Drinks Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Figure 29: United States Juices Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Figure 30: United States Ready to Drink Tea & Coffee Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Figure 31: United States Smoothies Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Figure 32: United States Sparkling Soft Drinks Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Figure 33: United States: People Who Have Switched Retailer for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011

Related research categories

By sector: Soft drinks, Trends, Consumer (in Trends), General drinks

By market: United States (in North America)