Consumer Trends in the Soft Drinks Market in Spain

Synopsis
• Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.

• The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

Summary
• Marketers in the Soft Drinks market in Spain face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.

• This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Soft Drinks market in Spain they account for and which consumer trends drive their behaviour.

Scope
• Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.

• The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

Reasons To Buy
• The data provided allows marketers to track consumer behaviour through to its actual value impact on a product market. Unique in the market, this provides readers with a highly detailed data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviours.

Key Highlights
• Consumer survey data for the following specific categories: Bottled Water, Sparkling Soft Drinks, Concentrates, Functional Drinks, Smoothies, Juices, and Ready To Drink Tea & Coffee.

• Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

• Brand and private label penetration among consumers in 2011 as tracked by the survey.

• Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011

Table of contents

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children’s behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Soft Drinks Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Bottled Water
2.2.2 Concentrates
2.2.3 Functional Drinks
2.2.4 Juices
2.2.5 Ready to Drink Tea & Coffee
2.2.6 Smoothies
2.2.7 Sparkling Soft Drinks
2.3 Behavioral Trends and Market Value
2.3.1 Bottled Water
2.3.2 Concentrates
2.3.3 Functional Drinks
2.3.4 Juices
2.3.5 Ready to Drink Tea & Coffee
2.3.6 Smoothies
2.3.7 Sparkling Soft Drinks
3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Bottled Water
3.1.2 Concentrates
3.1.3 Functional Drinks
3.1.4 Juices
3.1.5 Ready to Drink Tea & Coffee
3.1.6 Smoothies
3.1.7 Sparkling Soft Drinks
3.2 Consumer Profiles by Product Category
3.2.1 Bottled Water
3.2.2 Concentrates
3.2.3 Functional Drinks
3.2.4 Juices
3.2.5 Ready to Drink Tea & Coffee
3.2.6 Smoothies
3.2.7 Sparkling Soft Drinks
4 Brand vs. Private Label Uptake
4.1 Brand vs. Private Label Consumer Penetration
4.1.1 By Category
4.2 Soft Drinks Brand Choice and Private Label Consumer Penetration
4.2.1 Bottled Water
4.2.2 Concentrates
4.2.3 Functional Drinks
4.2.4 Juices
4.2.5 Ready to Drink Tea & Coffee
4.2.6 Smoothies
4.2.7 Sparkling Soft Drinks
5 The Share of Consumers Influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Soft Drinks
5.1.2 Bottled Water
5.1.3 Concentrates
5.1.4 Functional Drinks
5.1.5 Juices
5.1.6 Ready to Drink Tea & Coffee
5.1.7 Smoothies
5.1.8 Sparkling Soft Drinks
6 Consumption Impact: Market Valuation
6.1 Soft Drinks Value Impact of Consumer Consumption Behavior
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Soft Drinks Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Soft Drinks Volume Impact of Consumer Behavior Trends
6.3.1 Share by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category
7 Retailer Choice, Switching and Category Share
7.1 Survey-tracked Retailer Shares by Volume
7.1.1 Spain Soft Drinks Survey-tracked Retailer Shares by Volume
7.2 Survey-tracked Retailer Shares by Volume by Category
7.2.1 Spain Bottled Water Survey-tracked Retailer Shares by Volume
7.2.2 Spain Concentrates Survey-tracked Retailer Shares by Volume
7.2.3 Spain Functional Drinks Survey-tracked Retailer Shares by Volume
7.2.4 Spain Juices Survey-tracked Retailer Shares by Volume
7.2.5 Spain Ready to Drink Tea & Coffee Survey-tracked Retailer Shares by Volume
7.2.6 Spain Smoothies Survey-tracked Retailer Shares by Volume
7.2.7 Spain Sparkling Soft Drinks Survey-tracked Retailer Shares by Volume
7.3 Levels of Retailer Switching in the Last Six Months
7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
7.3.2 Auchan Switching Analysis
7.3.3 Carrefour Switching Analysis
7.3.4 Other Switching Analysis
7.4 Profiles of End-Consumers of Soft Drinks, by Retailer Used
7.4.1 Auchan
7.4.2 Carrefour
7.4.3 Miquel
7.4.4 Schwarz Group
7.4.5 Other
8 Appendix
8.1 About Canadean
8.2 Disclaimer

List of Tables
Table 1: Volume Units for the Soft Drinks Market
Table 2: Foreign Exchange Rate – Euro Vs. US$, 2011
Table 3: Spain Survey Respondent Profile (weighted), 2011
Table 4: Spain Soft Drinks Value Share (%), by Age Groups, 2011
Table 5: Spain Soft Drinks Value Share (%), by Gender, 2011
Table 6: Spain Soft Drinks Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: Spain Soft Drinks Value Share (%) by Education Level Achieved Groups, 2011
Table 8: Spain Soft Drinks Value Share (%) by Wealth Groups, 2011
Table 9: Spain Soft Drinks Value Share (%) by Busy Lives Groups, 2011
Table 10: Spain Bottled Water Consumer Group Share (% market value), 2011
Table 11: Spain Concentrates Consumer Group Share (% market value), 2011
Table 12: Spain Functional Drinks Consumer Group Share (% market value), 2011
Table 13: Spain Juices Consumer Group Share (% market value), 2011
Table 14: Spain Ready to Drink Tea & Coffee Consumer Group Share (% market value), 2011
Table 15: Spain Smoothies Consumer Group Share (% market value), 2011
Table 16: Spain Sparkling Soft Drinks Consumer Group Share (% market value), 2011
Table 17: Spain Total Bottled Water Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 18: Spain Total Concentrates Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 19: Spain Total Functional Drinks Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 20: Spain Total Juices Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 21: Spain Total Ready to Drink Tea & Coffee Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 22: Spain Total Smoothies Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 23: Spain Total Sparkling Soft Drinks Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 24: Spain Bottled Water Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 25: Spain Bottled Water Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 26: Spain Concentrates Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 27: Spain Concentrates Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 28: Spain Functional Drinks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 29: Spain Functional Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 30: Spain Juices Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 31: Spain Juices Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 32: Spain Ready to Drink Tea & Coffee Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 33: Spain Ready to Drink Tea & Coffee Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 34: Spain Smoothies Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 35: Spain Smoothies Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 36: Spain Sparkling Soft Drinks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 37: Spain Sparkling Soft Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 38: Spain Bottled Water Consumer Profiles (% consumers by sub-group), 2011
Table 39: Spain Concentrates Consumer Profiles (% consumers by sub-group), 2011
Table 40: Spain Functional Drinks Consumer Profiles (% consumers by sub-group), 2011
Table 41: Spain Juices Consumer Profiles (% consumers by sub-group), 2011
Table 42: Spain Ready to Drink Tea & Coffee Consumer Profiles (% consumers by sub-group), 2011
Table 43: Spain Smoothies Consumer Profiles (% consumers by sub-group), 2011
Table 44: Spain Sparkling Soft Drinks Consumer Profiles (% consumers by sub-group), 2011
Table 45: Spain Soft Drinks Private Label Consumer Penetration (% Consumers Using), by Category, 2011
Table 46: Spain Bottled Water Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 47: Spain Concentrates Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 48: Spain Functional Drinks Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 49: Spain Juices Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 50: Spain Ready to Drink Tea & Coffee Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 51: Spain Smoothies Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 52: Spain Sparkling Soft Drinks Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 53: Spain, Overall Soft Drinks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 54: Spain, Bottled Water: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 55: Spain, Concentrates: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 56: Spain, Functional Drinks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 57: Spain, Juices: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 58: Spain, Ready to Drink Tea & Coffee: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 59: Spain, Smoothies: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 60: Spain, Sparkling Soft Drinks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 61: Spain Soft Drinks Market Value (Euro million), by Category, 2011
Table 62: Spain Soft Drinks Market Value (US$ million), by Category, 2011
Table 63: Spain Soft Drinks Market Volume (Ltrs m), by Category, 2011
Table 64: Spain Soft Drinks Market Share (US$ million), by Category, 2011
Table 65: Spain Soft Drinks Expenditure Per Capita (Euro), by Category, 2011
Table 66: Spain Soft Drinks Expenditure Per Capita (US$), by Category, 2011
Table 67: Spain Soft Drinks Expenditure Per Household (Euro), by Category
Table 68: Spain Soft Drinks Expenditure Per Household (US$), by Category
Table 69: Spain Soft Drinks Market Volume Share (Ltrs m), by Category, 2011
Table 70: Spain Soft Drinks Consumption Per Capita (Ltrs m / Population m), by Category, 2011
Table 71: Spain Soft Drinks Consumption Per Household (Ltrs m / Households m), by Category, 2011
Table 72: Spain Soft Drinks Survey-tracked Retailer Shares by Volume (% of Ltrs m), 2011
Table 73: Spain Bottled Water Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Table 74: Spain Concentrates Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Table 75: Spain Functional Drinks Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Table 76: Spain Juices Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Table 77: Spain Ready to Drink Tea & Coffee Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Table 78: Spain Smoothies Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Table 79: Spain Sparkling Soft Drinks Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Table 80: Spain: Switchers to Auchan for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 81: Spain: Switchers From Auchan for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 82: Spain: Switchers to Carrefour for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 83: Spain: Switchers From Carrefour for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 84: Spain: Switchers to Other for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 85: Spain: Switchers From Other for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 86: Spain: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Auchan (% by Subgroup, as tracked by the Survey), 2011
Table 87: Spain: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup, as tracked by the Survey), 2011
Table 88: Spain: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Miquel (% by Subgroup, as tracked by the Survey), 2011
Table 89: Spain: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Schwarz Group (% by Subgroup, as tracked by the Survey), 2011
Table 90: Spain: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011

List of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: Spain Soft Drinks Value Share (%), by Age Groups, 2011
Figure 3: Spain Soft Drinks Value Share (%), by Gender, 2011
Figure 4: Spain Soft Drinks Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: Spain Soft Drinks Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: Spain Soft Drinks Value Share (%) by Wealth Groups, 2011
Figure 7: Spain Soft Drinks Value Share (%) by Busy Lives Groups, 2011
Figure 8: Spain Bottled Water Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: Spain Bottled Water Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: Spain Concentrates Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: Spain Concentrates Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: Spain Functional Drinks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: Spain Functional Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: Spain Juices Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 15: Spain Juices Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 16: Spain Ready to Drink Tea & Coffee Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 17: Spain Ready to Drink Tea & Coffee Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 18: Spain Smoothies Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 19: Spain Smoothies Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 20: Spain Sparkling Soft Drinks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 21: Spain Sparkling Soft Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 22: Spain Soft Drinks Market Share (US$ million), by Category, 2011
Figure 23: Spain Soft Drinks Expenditure Per Capita (US$), by Category, 2011
Figure 24: Spain Soft Drinks Expenditure Per Household (US$), by Category
Figure 25: Spain Soft Drinks Survey-tracked Retailer Shares by Volume (% of Ltrs m), 2011
Figure 26: Spain Bottled Water Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Figure 27: Spain Concentrates Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Figure 28: Spain Functional Drinks Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Figure 29: Spain Juices Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Figure 30: Spain Ready to Drink Tea & Coffee Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Figure 31: Spain Smoothies Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Figure 32: Spain Sparkling Soft Drinks Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Figure 33: : Spain: People Who Have Switched Retailer for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011

Related research categories

By sector: Soft drinks, Trends, Consumer (in Trends), General drinks

By market: Spain (in Europe)