Consumer Trends in the Soft Drinks Market in Russia

Synopsis
• Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.

• The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

Summary
• Marketers in the Soft Drinks market in Russia face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.

• This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Soft Drinks market in Russia they account for and which consumer trends drive their behaviour.

Scope
• Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.

• The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

Reasons To Buy
• The data provided allows marketers to track consumer behaviour through to its actual value impact on a product market. Unique in the market, this provides readers with a highly detailed data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviours.

Key Highlights
• Consumer survey data for the following specific categories: Bottled Water, Sparkling Soft Drinks, Concentrates, Functional Drinks, Smoothies, Juices, and Ready To Drink Tea & Coffee.

• Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

• Brand and private label penetration among consumers in 2011 as tracked by the survey.

• Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011

Table of contents

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children’s behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Soft Drinks Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Bottled Water
2.2.2 Concentrates
2.2.3 Functional Drinks
2.2.4 Juices
2.2.5 Ready to Drink Tea & Coffee
2.2.6 Smoothies
2.2.7 Sparkling Soft Drinks
2.3 Behavioral Trends and Market Value
2.3.1 Bottled Water
2.3.2 Concentrates
2.3.3 Functional Drinks
2.3.4 Juices
2.3.5 Ready to Drink Tea & Coffee
2.3.6 Smoothies
2.3.7 Sparkling Soft Drinks
3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Bottled Water
3.1.2 Concentrates
3.1.3 Functional Drinks
3.1.4 Juices
3.1.5 Ready to Drink Tea & Coffee
3.1.6 Smoothies
3.1.7 Sparkling Soft Drinks
3.2 Consumer Profiles by Product Category
3.2.1 Bottled Water
3.2.2 Concentrates
3.2.3 Functional Drinks
3.2.4 Juices
3.2.5 Ready to Drink Tea & Coffee
3.2.6 Smoothies
3.2.7 Sparkling Soft Drinks
4 Brand vs. Private Label Uptake
4.1 Brand vs. Private Label Consumer Penetration
4.1.1 By Category
4.2 Soft Drinks Brand Choice and Private Label Consumer Penetration
4.2.1 Bottled Water
4.2.2 Concentrates
4.2.3 Functional Drinks
4.2.4 Juices
4.2.5 Ready to Drink Tea & Coffee
4.2.6 Smoothies
4.2.7 Sparkling Soft Drinks
5 The Share of Consumers Influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Soft Drinks
5.1.2 Bottled Water
5.1.3 Concentrates
5.1.4 Functional Drinks
5.1.5 Juices
5.1.6 Ready to Drink Tea & Coffee
5.1.7 Smoothies
5.1.8 Sparkling Soft Drinks
6 Consumption Impact: Market Valuation
6.1 Soft Drinks Value Impact of Consumer Consumption Behavior
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Soft Drinks Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Soft Drinks Volume Impact of Consumer Behavior Trends
6.3.1 Share by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category
7 Retailer Choice, Switching and Category Share of Organized Retail
7.1 Survey-tracked Retailer Shares by Volume of Organized Retail
7.1.1 Russian Federation Soft Drinks Survey-tracked Retailer Shares by Volume of Organized Retail
7.2 Survey-tracked Retailer Shares by Volume by Category of Organized Retail
7.2.1 Russian Federation Bottled Water Survey-tracked Retailer Shares by Volume of Organized Retail
7.2.2 Russian Federation Concentrates Survey-tracked Retailer Shares by Volume of Organized Retail
7.2.3 Russian Federation Functional Drinks Survey-tracked Retailer Shares by Volume of Organized Retail
7.2.4 Russian Federation Juices Survey-tracked Retailer Shares by Volume of Organized Retail
7.2.5 Russian Federation Ready to Drink Tea & Coffee Survey-tracked Retailer Shares by Volume of Organized Retail
7.2.6 Russian Federation Smoothies Survey-tracked Retailer Shares by Volume of Organized Retail
7.2.7 Russian Federation Sparkling Soft Drinks Survey-tracked Retailer Shares by Volume of Organized Retail
7.3 Levels of Retailer Switching in the Last Six Months
7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
7.3.2 Auchan Switching Analysis
7.3.3 Dixi Switching Analysis
7.3.4 Lenta Switching Analysis
7.3.5 Magnit Switching Analysis
7.3.6 Metro Group Switching Analysis
7.3.7 O'Key Switching Analysis
7.3.8 Paterson Switching Analysis
7.3.9 Sedmoi Kontinent Switching Analysis
7.3.10 Seventh Continent Switching Analysis
7.3.11 X5 Retail Group Switching Analysis
7.3.12 Other Switching Analysis
7.4 Profiles of End-Consumers of Soft Drinks, by Retailer Used
7.4.1 Auchan
7.4.2 Dixi
7.4.3 Lenta
7.4.4 Magnit
7.4.5 Metro Group
7.4.6 OAO Pharmacy Chain 36.6
7.4.7 O'Key
7.4.8 Paterson
7.4.9 Sedmoi Kontinent
7.4.10 Seventh Continent
7.4.11 X5 Retail Group
7.4.12 Other
8 Appendix
8.1 About Canadean
8.2 Disclaimer

List of Tables
Table 1: Volume Units for the Soft Drinks Market
Table 2: Foreign Exchange Rate – Ruble Vs. US$, 2011
Table 3: Russian Federation Survey Respondent Profile (weighted), 2011
Table 4: Russian Federation Soft Drinks Value Share (%), by Age Groups, 2011
Table 5: Russian Federation Soft Drinks Value Share (%), by Gender, 2011
Table 6: Russian Federation Soft Drinks Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: Russian Federation Soft Drinks Value Share (%) by Education Level Achieved Groups, 2011
Table 8: Russian Federation Soft Drinks Value Share (%) by Wealth Groups, 2011
Table 9: Russian Federation Soft Drinks Value Share (%) by Busy Lives Groups, 2011
Table 10: Russian Federation Bottled Water Consumer Group Share (% market value), 2011
Table 11: Russian Federation Concentrates Consumer Group Share (% market value), 2011
Table 12: Russian Federation Functional Drinks Consumer Group Share (% market value), 2011
Table 13: Russian Federation Juices Consumer Group Share (% market value), 2011
Table 14: Russian Federation Ready to Drink Tea & Coffee Consumer Group Share (% market value), 2011
Table 15: Russian Federation Smoothies Consumer Group Share (% market value), 2011
Table 16: Russian Federation Sparkling Soft Drinks Consumer Group Share (% market value), 2011
Table 17: Russian Federation Total Bottled Water Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
Table 18: Russian Federation Total Concentrates Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
Table 19: Russian Federation Total Functional Drinks Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
Table 20: Russian Federation Total Juices Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
Table 21: Russian Federation Total Ready to Drink Tea & Coffee Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
Table 22: Russian Federation Total Smoothies Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
Table 23: Russian Federation Total Sparkling Soft Drinks Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
Table 24: Russian Federation Bottled Water Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 25: Russian Federation Bottled Water Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 26: Russian Federation Concentrates Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 27: Russian Federation Concentrates Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 28: Russian Federation Functional Drinks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 29: Russian Federation Functional Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 30: Russian Federation Juices Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 31: Russian Federation Juices Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 32: Russian Federation Ready to Drink Tea & Coffee Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 33: Russian Federation Ready to Drink Tea & Coffee Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 34: Russian Federation Smoothies Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 35: Russian Federation Smoothies Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 36: Russian Federation Sparkling Soft Drinks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 37: Russian Federation Sparkling Soft Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 38: Russian Federation Bottled Water Consumer Profiles (% consumers by sub-group), 2011
Table 39: Russian Federation Concentrates Consumer Profiles (% consumers by sub-group), 2011
Table 40: Russian Federation Functional Drinks Consumer Profiles (% consumers by sub-group), 2011
Table 41: Russian Federation Juices Consumer Profiles (% consumers by sub-group), 2011
Table 42: Russian Federation Ready to Drink Tea & Coffee Consumer Profiles (% consumers by sub-group), 2011
Table 43: Russian Federation Smoothies Consumer Profiles (% consumers by sub-group), 2011
Table 44: Russian Federation Sparkling Soft Drinks Consumer Profiles (% consumers by sub-group), 2011
Table 45: Russian Federation Soft Drinks Private Label Consumer Penetration (% Consumers Using), by Category, 2011
Table 46: Russian Federation Bottled Water Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 47: Russian Federation Concentrates Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 48: Russian Federation Functional Drinks Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 49: Russian Federation Juices Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 50: Russian Federation Ready to Drink Tea & Coffee Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 51: Russian Federation Smoothies Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 52: Russian Federation Sparkling Soft Drinks Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 53: Russian Federation, Overall Soft Drinks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 54: Russian Federation, Bottled Water: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 55: Russian Federation, Concentrates: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 56: Russian Federation, Functional Drinks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 57: Russian Federation, Juices: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 58: Russian Federation, Ready to Drink Tea & Coffee: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 59: Russian Federation, Smoothies: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 60: Russian Federation, Sparkling Soft Drinks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 61: Russian Federation Soft Drinks Market Value (Russian Ruble million), by Category, 2011
Table 62: Russian Federation Soft Drinks Market Value (US$ million), by Category, 2011
Table 63: Russian Federation Soft Drinks Market Volume (Ltrs m), by Category, 2011
Table 64: Russian Federation Soft Drinks Market Share (US$ million), by Category, 2011
Table 65: Russian Federation Soft Drinks Expenditure Per Capita (Russian Ruble), by Category, 2011
Table 66: Russian Federation Soft Drinks Expenditure Per Capita (US$), by Category, 2011
Table 67: Russian Federation Soft Drinks Expenditure Per Household (Russian Ruble), by Category
Table 68: Russian Federation Soft Drinks Expenditure Per Household (US$), by Category
Table 69: Russian Federation Soft Drinks Market Volume Share (Ltrs m), by Category, 2011
Table 70: Russian Federation Soft Drinks Consumption Per Capita (Ltrs m / Population m), by Category, 2011
Table 71: Russian Federation Soft Drinks Consumption Per Household (Ltrs m / Households m), by Category, 2011
Table 72: Russian Federation Soft Drinks Survey-tracked Retailer Shares by Volume of Organized Retail (% of Ltrs m), 2011
Table 73: Russian Federation Bottled Water Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Table 74: Russian Federation Concentrates Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Table 75: Russian Federation Functional Drinks Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Table 76: Russian Federation Juices Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Table 77: Russian Federation Ready to Drink Tea & Coffee Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Table 78: Russian Federation Smoothies Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Table 79: Russian Federation Sparkling Soft Drinks Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Table 80: Russian Federation: Switchers to Auchan for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 81: Russian Federation: Switchers From Auchan for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 82: Russian Federation: Switchers to Dixi for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 83: Russian Federation: Switchers From Dixi for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 84: Russian Federation: Switchers to Lenta for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 85: Russian Federation: Switchers From Lenta for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 86: Russian Federation: Switchers to Magnit for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 87: Russian Federation: Switchers From Magnit for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 88: Russian Federation: Switchers to Metro Group for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 89: Russian Federation: Switchers From Metro Group for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 90: Russian Federation: Switchers to O'Key for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 91: Russian Federation: Switchers From O'Key for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 92: Russian Federation: Switchers to Paterson for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 93: Russian Federation: Switchers From Paterson for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 94: Russian Federation: Switchers to Sedmoi Kontinent for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 95: Russian Federation: Switchers From Sedmoi Kontinent for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 96: Russian Federation: Switchers to Seventh Continent for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 97: Russian Federation: Switchers From Seventh Continent for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 98: Russian Federation: Switchers to X5 Retail Group for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 99: Russian Federation: Switchers From X5 Retail Group for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 100: Russian Federation: Switchers to Other for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 101: Russian Federation: Switchers From Other for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 102: Russian Federation: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Auchan (% by Subgroup, as tracked by the Survey), 2011
Table 103: Russian Federation: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Dixi (% by Subgroup, as tracked by the Survey), 2011
Table 104: Russian Federation: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Lenta (% by Subgroup, as tracked by the Survey), 2011
Table 105: Russian Federation: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Magnit (% by Subgroup, as tracked by the Survey), 2011
Table 106: Russian Federation: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Metro Group (% by Subgroup, as tracked by the Survey), 2011
Table 107: Russian Federation: Profile of Soft Drinks Consumers Whose Goods Mainly Come From OAO Pharmacy Chain 36.6 (% by Subgroup, as tracked by the Survey), 2011
Table 108: Russian Federation: Profile of Soft Drinks Consumers Whose Goods Mainly Come From O'Key (% by Subgroup, as tracked by the Survey), 2011
Table 109: Russian Federation: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Paterson (% by Subgroup, as tracked by the Survey), 2011
Table 110: Russian Federation: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Sedmoi Kontinent (% by Subgroup, as tracked by the Survey), 2011
Table 111: Russian Federation: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Seventh Continent (% by Subgroup, as tracked by the Survey), 2011
Table 112: Russian Federation: Profile of Soft Drinks Consumers Whose Goods Mainly Come From X5 Retail Group (% by Subgroup, as tracked by the Survey), 2011
Table 113: Russian Federation: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011

List of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: Russian Federation Soft Drinks Value Share (%), by Age Groups, 2011
Figure 3: Russian Federation Soft Drinks Value Share (%), by Gender, 2011
Figure 4: Russian Federation Soft Drinks Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: Russian Federation Soft Drinks Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: Russian Federation Soft Drinks Value Share (%) by Wealth Groups, 2011
Figure 7: Russian Federation Soft Drinks Value Share (%) by Busy Lives Groups, 2011
Figure 8: Russian Federation Bottled Water Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: Russian Federation Bottled Water Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: Russian Federation Concentrates Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: Russian Federation Concentrates Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: Russian Federation Functional Drinks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: Russian Federation Functional Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: Russian Federation Juices Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 15: Russian Federation Juices Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 16: Russian Federation Ready to Drink Tea & Coffee Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 17: Russian Federation Ready to Drink Tea & Coffee Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 18: Russian Federation Smoothies Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 19: Russian Federation Smoothies Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 20: Russian Federation Sparkling Soft Drinks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 21: Russian Federation Sparkling Soft Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 22: Russian Federation Soft Drinks Market Share (US$ million), by Category, 2011
Figure 23: Russian Federation Soft Drinks Expenditure Per Capita (US$), by Category, 2011
Figure 24: Russian Federation Soft Drinks Expenditure Per Household (US$), by Category
Figure 25: Russian Federation Soft Drinks Survey-tracked Retailer Shares by Volume of Organized Retail (% of Ltrs m), 2011
Figure 26: Russian Federation Bottled Water Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Figure 27: Russian Federation Concentrates Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Figure 28: Russian Federation Functional Drinks Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Figure 29: Russian Federation Juices Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Figure 30: Russian Federation Ready to Drink Tea & Coffee Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Figure 31: Russian Federation Smoothies Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Figure 32: Russian Federation Sparkling Soft Drinks Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Figure 33: Russian Federation: People Who Have Switched Retailer for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011

Related research categories

By sector: Soft drinks, Trends, Consumer (in Trends), General drinks

By market: Russian Federation (in Asia), Russian Federation (in BRICM)