Consumer Trends in the Soft Drinks Market in China

Synopsis
• Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.

• The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

Summary
• Marketers in the Soft Drinks market in China face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.

• This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Soft Drinks market in China they account for and which consumer trends drive their behaviour.

Scope
• Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.

• The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

Reasons To Buy
• The data provided allows marketers to track consumer behaviour through to its actual value impact on a product market. Unique in the market, this provides readers with a highly detailed data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviours.

Key Highlights
• Consumer survey data for the following specific categories: Bottled Water, Sparkling Soft Drinks, Concentrates, Functional Drinks, Smoothies, Juices, and Ready To Drink Tea & Coffee.

• Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

• Brand and private label penetration among consumers in 2011 as tracked by the survey.

• Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011

Table of contents

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children’s behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Soft Drinks Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Bottled Water
2.2.2 Concentrates
2.2.3 Functional Drinks
2.2.4 Juices
2.2.5 Ready to Drink Tea & Coffee
2.2.6 Smoothies
2.2.7 Sparkling Soft Drinks
2.3 Behavioral Trends and Market Value
2.3.1 Bottled Water
2.3.2 Concentrates
2.3.3 Functional Drinks
2.3.4 Juices
2.3.5 Ready to Drink Tea & Coffee
2.3.6 Smoothies
2.3.7 Sparkling Soft Drinks
3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Bottled Water
3.1.2 Concentrates
3.1.3 Functional Drinks
3.1.4 Juices
3.1.5 Ready to Drink Tea & Coffee
3.1.6 Smoothies
3.1.7 Sparkling Soft Drinks
3.2 Consumer Profiles by Product Category
3.2.1 Bottled Water
3.2.2 Concentrates
3.2.3 Functional Drinks
3.2.4 Juices
3.2.5 Ready to Drink Tea & Coffee
3.2.6 Smoothies
3.2.7 Sparkling Soft Drinks
4 Brand vs. Private Label Uptake
4.1 Brand vs. Private Label Consumer Penetration
4.1.1 By Category
4.2 Soft Drinks Brand Choice and Private Label Consumer Penetration
4.2.1 Bottled Water
4.2.2 Concentrates
4.2.3 Functional Drinks
4.2.4 Juices
4.2.5 Ready to Drink Tea & Coffee
4.2.6 Smoothies
4.2.7 Sparkling Soft Drinks
5 The Share of Consumers Influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Soft Drinks
5.1.2 Bottled Water
5.1.3 Concentrates
5.1.4 Functional Drinks
5.1.5 Juices
5.1.6 Ready to Drink Tea & Coffee
5.1.7 Smoothies
5.1.8 Sparkling Soft Drinks
6 Consumption Impact: Market Valuation
6.1 Soft Drinks Value Impact of Consumer Consumption Behavior
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Soft Drinks Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Soft Drinks Volume Impact of Consumer Behavior Trends
6.3.1 Share by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption Per Household by Category
7 Retailer Choice, Switching and Category Share of Organized Retail
7.1 Survey-tracked Retailer Shares by Volume of Organized Retail
7.1.1 China Soft Drinks Survey-tracked Retailer Shares by Volume of Organized Retail
7.2 Survey-tracked Retailer Shares by Volume by Category of Organized Retail
7.2.1 China Bottled Water Survey-tracked Retailer Shares by Volume of Organized Retail
7.2.2 China Concentrates Survey-tracked Retailer Shares by Volume of Organized Retail
7.2.3 China Functional Drinks Survey-tracked Retailer Shares by Volume of Organized Retail
7.2.4 China Juices Survey-tracked Retailer Shares by Volume of Organized Retail
7.2.5 China Ready to Drink Tea & Coffee Survey-tracked Retailer Shares by Volume of Organized Retail
7.2.6 China Smoothies Survey-tracked Retailer Shares by Volume of Organized Retail
7.2.7 China Sparkling Soft Drinks Survey-tracked Retailer Shares by Volume of Organized Retail
7.3 Levels of Retailer Switching in the Last Six Months
7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
7.3.2 A-Best Supermarket Co., Ltd Switching Analysis
7.3.3 Carrefour China Switching Analysis
7.3.4 Dashang Group Switching Analysis
7.3.5 Metro Cash & Carry Switching Analysis
7.3.6 New Cooperation Joint-stock trade chain Co., Ltd. Switching Analysis
7.3.7 Tesco China Switching Analysis
7.3.8 Trust Mart Switching Analysis
7.3.9 Wal-Mart Super center, China Switching Analysis
7.3.10 Wuhan Zhongbai Group Co., Ltd. Switching Analysis
7.3.11 Wumart Stores. Group Switching Analysis
7.3.12 Other Switching Analysis
7.4 Profiles of End-Consumers of Soft Drinks, by Retailer Used
7.4.1 A-Best Supermarket Co., Ltd
7.4.2 Carrefour China
7.4.3 Dashang Group
7.4.4 Metro Cash & Carry
7.4.5 New Cooperation Joint-stock trade chain Co., Ltd.
7.4.6 Tesco China
7.4.7 Trust Mart
7.4.8 Wal-Mart Super center, China
7.4.9 Wuhan Zhongbai Group Co., Ltd.
7.4.10 Wumart Stores. Group
7.4.11 Other
8 Appendix
8.1 About Canadean
8.2 Disclaimer

List of Tables
Table 1: Volume Units for the Soft Drinks Market
Table 2: Foreign Exchange Rate – CNY Vs. US$, 2011
Table 3: China Survey Respondent Profile (weighted), 2011
Table 4: China Soft Drinks Value Share (%), by Age Groups, 2011
Table 5: China Soft Drinks Value Share (%), by Gender, 2011
Table 6: China Soft Drinks Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: China Soft Drinks Value Share (%) by Education Level Achieved Groups, 2011
Table 8: China Soft Drinks Value Share (%) by Wealth Groups, 2011
Table 9: China Soft Drinks Value Share (%) by Busy Lives Groups, 2011
Table 10: China Bottled Water Consumer Group Share (% market value), 2011
Table 11: China Concentrates Consumer Group Share (% market value), 2011
Table 12: China Functional Drinks Consumer Group Share (% market value), 2011
Table 13: China Juices Consumer Group Share (% market value), 2011
Table 14: China Ready to Drink Tea & Coffee Consumer Group Share (% market value), 2011
Table 15: China Smoothies Consumer Group Share (% market value), 2011
Table 16: China Sparkling Soft Drinks Consumer Group Share (% market value), 2011
Table 17: China Total Bottled Water Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
Table 18: China Total Concentrates Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
Table 19: China Total Functional Drinks Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
Table 20: China Total Juices Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
Table 21: China Total Ready to Drink Tea & Coffee Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
Table 22: China Total Smoothies Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
Table 23: China Total Sparkling Soft Drinks Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
Table 24: China Bottled Water Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 25: China Bottled Water Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 26: China Concentrates Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 27: China Concentrates Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 28: China Functional Drinks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 29: China Functional Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 30: China Juices Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 31: China Juices Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 32: China Ready to Drink Tea & Coffee Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 33: China Ready to Drink Tea & Coffee Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 34: China Smoothies Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 35: China Smoothies Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 36: China Sparkling Soft Drinks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 37: China Sparkling Soft Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 38: China Bottled Water Consumer Profiles (% consumers by sub-group), 2011
Table 39: China Concentrates Consumer Profiles (% consumers by sub-group), 2011
Table 40: China Functional Drinks Consumer Profiles (% consumers by sub-group), 2011
Table 41: China Juices Consumer Profiles (% consumers by sub-group), 2011
Table 42: China Ready to Drink Tea & Coffee Consumer Profiles (% consumers by sub-group), 2011
Table 43: China Smoothies Consumer Profiles (% consumers by sub-group), 2011
Table 44: China Sparkling Soft Drinks Consumer Profiles (% consumers by sub-group), 2011
Table 45: China Soft Drinks Private Label Consumer Penetration (% Consumers Using), by Category, 2011
Table 46: China Bottled Water Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 47: China Concentrates Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 48: China Functional Drinks Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 49: China Juices Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 50: China Ready to Drink Tea & Coffee Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 51: China Smoothies Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 52: China Sparkling Soft Drinks Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 53: China, Overall Soft Drinks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 54: China, Bottled Water: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 55: China, Concentrates: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 56: China, Functional Drinks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 57: China, Juices: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 58: China, Ready to Drink Tea & Coffee: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 59: China, Smoothies: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 60: China, Sparkling Soft Drinks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 61: China Soft Drinks Market Value (Yuan Renminbi million), by Category, 2011
Table 62: China Soft Drinks Market Value (US$ million), by Category, 2011
Table 63: China Soft Drinks Market Volume (Ltrs m), by Category, 2011
Table 64: China Soft Drinks Market Share (US$ million), by Category, 2011
Table 65: China Soft Drinks Expenditure Per Capita (Yuan Renminbi), by Category, 2011
Table 66: China Soft Drinks Expenditure Per Capita (US$), by Category, 2011
Table 67: China Soft Drinks Expenditure Per Household (Yuan Renminbi), by Category
Table 68: China Soft Drinks Expenditure Per Household (US$), by Category
Table 69: China Soft Drinks Market Volume Share (Ltrs m), by Category, 2011
Table 70: China Soft Drinks Consumption Per Capita (Ltrs m / Population m), by Category, 2011
Table 71: China Soft Drinks Consumption Per Household (Ltrs m / Households m), by Category, 2011
Table 72: China Soft Drinks Survey-tracked Retailer Shares by Volume of Organized Retail (% of Ltrs m), 2011
Table 73: China Bottled Water Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Table 74: China Concentrates Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Table 75: China Functional Drinks Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Table 76: China Juices Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Table 77: China Ready to Drink Tea & Coffee Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Table 78: China Smoothies Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Table 79: China Sparkling Soft Drinks Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Table 80: China: Switchers to A-Best Supermarket Co., Ltd for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 81: China: Switchers From A-Best Supermarket Co., Ltd for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 82: China: Switchers to Carrefour China for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 83: China: Switchers From Carrefour China for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 84: China: Switchers to Dashang Group for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 85: China: Switchers From Dashang Group for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 86: China: Switchers to Metro Cash & Carry for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 87: China: Switchers From Metro Cash & Carry for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 88: China: Switchers to New Cooperation Joint-stock trade chain Co., Ltd. for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 89: China: Switchers From New Cooperation Joint-stock trade chain Co., Ltd. for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 90: China: Switchers to Tesco China for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 91: China: Switchers From Tesco China for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 92: China: Switchers to Trust Mart for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 93: China: Switchers From Trust Mart for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 94: China: Switchers to Wal-Mart Super center, China for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 95: China: Switchers From Wal-Mart Super center, China for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 96: China: Switchers to Wuhan Zhongbai Group Co., Ltd. for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 97: China: Switchers From Wuhan Zhongbai Group Co., Ltd. for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 98: China: Switchers to Wumart Stores. Group for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 99: China: Switchers From Wumart Stores. Group for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 100: China: Switchers to Other for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 101: China: Switchers From Other for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 102: China: Profile of Soft Drinks Consumers Whose Goods Mainly Come From A-Best Supermarket Co., Ltd (% by Subgroup, as tracked by the Survey), 2011
Table 103: China: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Carrefour China (% by Subgroup, as tracked by the Survey), 2011
Table 104: China: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Dashang Group (% by Subgroup, as tracked by the Survey), 2011
Table 105: China: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Metro Cash & Carry (% by Subgroup, as tracked by the Survey), 2011
Table 106: China: Profile of Soft Drinks Consumers Whose Goods Mainly Come From New Cooperation Joint-stock trade chain Co., Ltd. (% by Subgroup, as tracked by the Survey), 2011
Table 107: China: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Tesco China (% by Subgroup, as tracked by the Survey), 2011
Table 108: China: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Trust Mart (% by Subgroup, as tracked by the Survey), 2011
Table 109: China: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Wal-Mart Super center, China (% by Subgroup, as tracked by the Survey), 2011
Table 110: China: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Wuhan Zhongbai Group Co., Ltd. (% by Subgroup, as tracked by the Survey), 2011
Table 111: China: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Wumart Stores. Group (% by Subgroup, as tracked by the Survey), 2011
Table 112: China: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011

List of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: China Soft Drinks Value Share (%), by Age Groups, 2011
Figure 3: China Soft Drinks Value Share (%), by Gender, 2011
Figure 4: China Soft Drinks Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: China Soft Drinks Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: China Soft Drinks Value Share (%) by Wealth Groups, 2011
Figure 7: China Soft Drinks Value Share (%) by Busy Lives Groups, 2011
Figure 8: China Bottled Water Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: China Bottled Water Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: China Concentrates Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: China Concentrates Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: China Functional Drinks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: China Functional Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: China Juices Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 15: China Juices Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 16: China Ready to Drink Tea & Coffee Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 17: China Ready to Drink Tea & Coffee Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 18: China Smoothies Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 19: China Smoothies Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 20: China Sparkling Soft Drinks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 21: China Sparkling Soft Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 22: China Soft Drinks Market Share (US$ million), by Category, 2011
Figure 23: China Soft Drinks Expenditure Per Capita (US$), by Category, 2011
Figure 24: China Soft Drinks Expenditure Per Household (US$), by Category
Figure 25: China Soft Drinks Survey-tracked Retailer Shares by Volume of Organized Retail (% of Ltrs m), 2011
Figure 26: China Bottled Water Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Figure 27: China Concentrates Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Figure 28: China Functional Drinks Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Figure 29: China Juices Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Figure 30: China Ready to Drink Tea & Coffee Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Figure 31: China Smoothies Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Figure 32: China Sparkling Soft Drinks Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Figure 33: China: People Who Have Switched Retailer for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011

Related research categories

By sector: Soft drinks, Trends, Consumer (in Trends), General drinks

By market: China (in Asia), China (in BRICM)