Consumer Lifestyles in Kenya

Published: July 2013

Publisher: Euromonitor Plc

Product ref: 175311

Pages: 47

Format: PDF

Delivery: Immediate download

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Price: $ 1900.00

Report description

After suffering through an unsteady (in economic terms) 2012 and waiting to see what repercussions the March 2013 elections might bring , Kenyan consumers entered 2013 comforted by good weather (and lower food prices), declining inflation and the benefits of a peaceful government transition. On the other hand, a large proportion of Kenyans live in poverty, and this has led to a burgeoning informal market.

Euromonitor's Consumer Lifestyles in Kenya report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Lifestyles market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Consumer Habits in Context
Current Behaviour Within the Broader Economic Climate
Consumer Confidence
Misery Index
Chart 1 Misery Index 2007-2012
Learning
School Life
University Life
Adult Learning
Chart 2 Number of Students in Higher Education and Expenditure per Student in PPP Terms 2006-2011
Chart 3 Regional Ranking of Number of University Students 2012
Working Habits
Working Conditions
Women in the Workplace
Commuting
Alternative Work Options
Retirement
Chart 4 Employed and Unemployed Population 2007-2012
Chart 5 Population Aged 15-64 Compared with Old-Age Dependency Ratio 2000-2020
Eating Habits
Dining in
Dining Out
Café Culture
Snacking Habits
Attitudes Towards Food Trends
Chart 6 Per Capita Expenditure on Consumer Foodservice by Chained and Independent 2012
Chart 7 Regional Ranking of Availability of Fresh Fruit and Vegetables 2012
Drinking Habits
Attitudes Towards Drinking
Drinking Inside the Home
Drinking Outside the Home
Chart 8 Per Capita Consumption of Alcoholic Drinks and Soft Drinks by Category 2012
Chart 9 Regional Ranking of Alcoholic Drinks Consumption: Off-trade vs On-trade 2012
Grooming Habits
Attitudes Towards Personal Care
Attitudes Towards Beauty
Male Grooming
Use of Hair Care Salons, Spas, Nail and Beauty Parlours
Chart 10 Value Sales of Beauty and Personal Care Key Categories 2007-2012
Chart 11 Regional Ranking of Per Capita Sales of Men's Grooming Products 2012
Fashion Habits
Attitudes Towards Clothing
Attitudes Towards Footwear
Attitudes Towards Personal Adornment
Attitudes Towards Accessories/luxury Goods
Chart 12 Consumer Expenditure on Clothing and Footwear 2007-2012
Chart 13 Regional Ranking of Consumer Expenditure on Clothing and Footwear as a Proportion of Total Consumer Expenditure 2012
Health and Wellness Habits
Public Versus Private Healthcare
Attitudes To Health and Well-being
Over-the-counter Versus Prescription-only Medicines (otc Vs Pom)
Sport and Fitness
Obesity
Chart 14 Growth in OTC Expenditure on Pharmaceuticals Compared with Healthy Life Expectancy at Birth 2007-2012
Chart 15 Regional Ranking of Obese and Overweight Population 2012
Smoking Habits
Smoking Prevalence
Attitudes To Smoking
Chart 16 Smoking Prevalence amongst Men and Women 2007-2012
Chart 17 Regional Ranking of Smoking Prevalence 2012
Shopping Habits
Attitudes To Shopping
Main Household Food and Non-food Consumables Shop
Top-up Food Shopping
Shopping for Big-ticket Items
Personal Shopping
E-commerce and M-commerce
Chart 18 Importance of Hypermarkets, Supermarkets and Discounters within Grocery Retailing 2012
Chart 19 Regional Ranking of Internet Users 2012
Leisure Habits
Staying in
Going Out
Public Holidays, Celebrations and Gift-giving
Culture
Chart 20 Regional Ranking of Consumer Expenditure on Leisure and Recreation as a Proportion of Total Consumer Expenditure 2012
DIY and Gardening Habits
Attitudes To DIY
Attitudes To Gardening
Pet Ownership Habits
Attitudes To Pet Ownership
Travel Habits
Getting Around
Use of Public Transport
Air Travel
Chart 21 Number of Scheduled Airline Passengers Carried and Number of Kilometres Travelled 2007-2012
Chart 22 Length of Public Railway Operated and Number of Kilometres Travelled 2007-2012
Chart 23 Length of Road Network 2007-2012
Chart 24 egional Ranking of Possession of Passenger Cars 2007-2012
Vacation Habits
Attitudes To Taking Holidays
Main Holiday-taking Trends
Domestic Versus Foreign Holidays
Chart 25 Domestic and Outgoing Tourist Expenditure by Sector 2007-2012
Financial Habits
Attitudes Toward Payment Methods
Savings
Loans and Mortgages
Chart 26 Consumer Lending Compared with Savings and Savings Ratio 2007-2012
Chart 27 Regional Ranking of Financial Cards in Circulation 2012













Price: $ 1900.00

Related research categories

By sector: Consumer (in Trends)

By market: Kenya (in Africa)