Consumer Lifestyles in Ireland
Having suffered through five years of severe public and private austerity, there are emerging signs that brighter days lie ahead for the Irish consumer. While chronic mortgage debt remains a significant issue for many, house prices have stabilised and new car sales have begun to recover. However, even in the most optimistic of scenarios, consumption growth is likely to be fairly modest in medium term, with consumers remaining extremely price sensitive.
Euromonitor's Consumer Lifestyles in Ireland report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Lifestyles market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Table of contentsTop Five Consumer Trends
Consumers Beginning To See Light at the End of the Tunnel But Spending Remains Curtailed
Mortgage Crisis Continues To Plauge Consumers
Emigration Trends Similar To the 1980s As Consumers Leave To Find Work
Half of Adults Now Have Smartphones
Obesity Rates Continue To Rise
Babies and Infants
Table 1 Consumer Segmentation and Population Data 2000, 2005, 2010, 2011, 2012, 2015
Chart 1 Population Aged 15-64 Compared with Old-Age Dependency Ratio 2000-2020
Housing and Households
Table 2 Housing and Households Data 2000, 2005, 2010, 2011, 2012, 2015
Chart 2 Number of Households by Disposable Income Bracket 2005, 2010, 2015
Money and Savings
Attitudes Toward Payment Methods
Loans and Mortgages
Table 3 Money and Savings Data 2000, 2005, 2010, 2011, 2012, 2015
Chart 3 Consumer Lending Compared with Savings and Savings Ratio 2000- 2015
Eating and Drinking
Table 4 Eating and Drinking Data 2000, 2005, 2010, 2011, 2012, 2015
Chart 4 Real Growth in Consumer Expenditure Compared with Real Growth in Consumer Expenditure on Food and Alcoholic drinks 2000-2015
Grooming and Fashion
Perceptions of Beauty
Table 5 Grooming and Fashion Data 2000, 2005, 2010, 2011, 2012, 2015
Chart 5 Real Growth in Consumer Expenditure Compared with Real Growth in Consumer Expenditure on Clothing, Footwear and Personal Care 2000-2015
Health and wellness
Attitudes To Health and Well-being
Attitudes To Smoking
Table 6 Health and wellness Data 2000, 2005, 2010, 2011,2012, 2015
Chart 6 Real Growth in Public and Private Expenditure on Health Compared with Healthy Life Expectancy at Birth 2000-2015
Main Household Shop
Shopping for Big-ticket Items
Table 7 Shopping Data 2000, 2005, 2010, 2011, 2012, 2015
Chart 7 Index of Retail Sales Compared with Retail Sales through Discounters, Hypermarkets, Supermarkets and Internet Retailing 2000-2015
Leisure and Recreation
Sport and Fitness
Public Holidays, Celebrations and Gift-giving
Table 8 Leisure and Recreation Data 2000, 2005, 2010, 2011, 2012, 2015
Chart 8 Percentage of Households in Possession of Cable TV; Satellite TV System; Internet Enabled Computer; Mobile Telephone; Video Games Console 2000-2015
Table 9 Transport Data: 2000, 2005, 2010, 2011, 2012, 2015
Chart 9 Real Growth in Consumer Expenditure Compared with Real Growth in Consumer Expenditure on Transport Services and the Purchase of Cars, Motorcycles and other Vehicles 2000-2015
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