Consumer Attitudes & Online Retail Dynamics in Mexico
Report description
Synopsis
Consumer Attitudes & Online Retail Dynamics in Mexico' provides in-depth analysis of the latest trends in online consumer shopping, covering drivers of online shopping, consumer insights, market dynamics (covering 25 product categories) and reviews of latest best practice in online retail site design. Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential contexts on the penetration of online sales by product groups, how growth has developed over time and the key drivers of this market in the future.
Summary
This report is the result of ICD’s extensive market research covering the online retail industry in Mexico. “Consumer Attitudes & Online Retail Development in Mexico” provides the magnitude, growth, share, and dynamics of the online retail market and is an essential tool for companies either active in this sector or which are seeking to target this channel. The report provides core insights into consumer behaviour and highlights the latest online trends and their impact on online product sales. Core data sets give both historical context and a view into the future - providing data from 2005 through to 2015 and allowing marketers to update their strategic planning and fill gaps in their knowledge about this rapidly evolving channel. By examining best practice from leading national large-scale online retailers (but specifically excluding the likes of Amazon whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller players, the report also provides insights and ideas about how best to approach growing online sales for your business. Together these three core elements; market dynamics, consumer understanding and best practice examples will allow readers to easily understand the nature and development of online retail in Mexico and provide insight into how best to exploit the opportunities in the market.
Scope
The report analyses online consumer behaviour, market dynamics and best practice approaches to online retail in Mexico. In particular, core market data sets cover 8 product groups and 25 individual product markets within Mexico. Product Coverage: Clothing & Footwear Jewelry & Watches Luggage & Leather goods Printed Media Stationery & Cards Communications Equipment Computer Hardware & Software Consumer Electronics Household Appliances Photographic Equipment Drinks Household Products Packaged Food Personal Care Tobacco Unpackaged Food Floor Coverings Furniture Gardening & Outdoor Living Home Improvement Home Wares Games Software Music & Video Sports Equipment Toys & Games
Reasons To Buy
This report provides readers with unparalled levels of detail and insight into the development of online retail sales within Mexico: - Understand consumer behaviour and online trends in Mexico - Understand which products will be the major winners and losers in the coming years - Assess the impact of economic recession and recovery on market growth - Learn from best practice approaches outlined in the case studies of leading online retailers - Improve market and strategic planning using highly granular, forward-looking market data Key Highlights In 2009, the Mexican economy contracted by 6.1% which was attributed to the adverse effects of the global economic recession. However, the Mexican economy recovered and recorded growth in real GDP of 5.5% in 2010. Moreover, the IMF forecasts real GDP growth in the country to continue at a slower rate of 3.5% between 2011 and 2015. Unlike other Latin American countries such as Brazil and Argentina, Mexico does not have high inflation and the Consumer Prices Index (CPI) in the country is expected to decline to 3% until 2016. The low levels of inflation, falling unemployment rates and rising consumer confidence are anticipated to support retail expenditure in Mexico during the forecast period. Indeed, ICD Research expects retail trade in the country to increase from MXN2,988.4 billion in 2010 to MXN4,023.5 billion by 2015, representing a CAGR of 6.13% during the period .
Consumer Attitudes & Online Retail Dynamics in Mexico' provides in-depth analysis of the latest trends in online consumer shopping, covering drivers of online shopping, consumer insights, market dynamics (covering 25 product categories) and reviews of latest best practice in online retail site design. Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential contexts on the penetration of online sales by product groups, how growth has developed over time and the key drivers of this market in the future.
Summary
This report is the result of ICD’s extensive market research covering the online retail industry in Mexico. “Consumer Attitudes & Online Retail Development in Mexico” provides the magnitude, growth, share, and dynamics of the online retail market and is an essential tool for companies either active in this sector or which are seeking to target this channel. The report provides core insights into consumer behaviour and highlights the latest online trends and their impact on online product sales. Core data sets give both historical context and a view into the future - providing data from 2005 through to 2015 and allowing marketers to update their strategic planning and fill gaps in their knowledge about this rapidly evolving channel. By examining best practice from leading national large-scale online retailers (but specifically excluding the likes of Amazon whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller players, the report also provides insights and ideas about how best to approach growing online sales for your business. Together these three core elements; market dynamics, consumer understanding and best practice examples will allow readers to easily understand the nature and development of online retail in Mexico and provide insight into how best to exploit the opportunities in the market.
Scope
The report analyses online consumer behaviour, market dynamics and best practice approaches to online retail in Mexico. In particular, core market data sets cover 8 product groups and 25 individual product markets within Mexico. Product Coverage: Clothing & Footwear Jewelry & Watches Luggage & Leather goods Printed Media Stationery & Cards Communications Equipment Computer Hardware & Software Consumer Electronics Household Appliances Photographic Equipment Drinks Household Products Packaged Food Personal Care Tobacco Unpackaged Food Floor Coverings Furniture Gardening & Outdoor Living Home Improvement Home Wares Games Software Music & Video Sports Equipment Toys & Games
Reasons To Buy
This report provides readers with unparalled levels of detail and insight into the development of online retail sales within Mexico: - Understand consumer behaviour and online trends in Mexico - Understand which products will be the major winners and losers in the coming years - Assess the impact of economic recession and recovery on market growth - Learn from best practice approaches outlined in the case studies of leading online retailers - Improve market and strategic planning using highly granular, forward-looking market data Key Highlights In 2009, the Mexican economy contracted by 6.1% which was attributed to the adverse effects of the global economic recession. However, the Mexican economy recovered and recorded growth in real GDP of 5.5% in 2010. Moreover, the IMF forecasts real GDP growth in the country to continue at a slower rate of 3.5% between 2011 and 2015. Unlike other Latin American countries such as Brazil and Argentina, Mexico does not have high inflation and the Consumer Prices Index (CPI) in the country is expected to decline to 3% until 2016. The low levels of inflation, falling unemployment rates and rising consumer confidence are anticipated to support retail expenditure in Mexico during the forecast period. Indeed, ICD Research expects retail trade in the country to increase from MXN2,988.4 billion in 2010 to MXN4,023.5 billion by 2015, representing a CAGR of 6.13% during the period .
Table of contents
IntroductionWhat is this Report About?
Definitions
Summary
Methodology
Overview
The triangulated market sizing method Industry surveys in the creation of retail market data Quality control and standardized processes Consumer Insight: Online Shopping Attitudes and Behaviours Overview of the Mexico Online Shopping Environment Mexicans online activities include exchanging emails, social networking, downloading multimedia content and carrying out e-commerce transactions Despite high tariffs, broadband subscriptions in Mexico to grow at a CAGR of 48.24% Moderate mobile phone penetration in Mexico indicates growth potential Consumer Attitudes and Behavior Online retail in the country driven by consumers looking for cheaper shopping alternatives E-commerce revenues from interior regions of Mexico outperform revenues from Mexican metropolitan cities Mexican government taking numerous steps promoting e-commerce in the country; awards AMIPCI Seal of Trust to reliable online retailers Low-touch products driving online retail sales; music, video and entertainment software most popular product online Credit cards most popular mode of online payments; command 74% of the online payments market Online Channel Dynamics The Online Channel’s Share of Total Retail Sales Mexican online vs. offline channel forecasts Online penetration: global and regional comparisons Mexico Online Retail Sales Penetration compared to Global Average Mexico Online Retail Sales Penetration compared to Latin American Average Channel Dynamics Mexico retail channel dynamics – future performance Channel group share development Individual channel performance Category Dynamics Online vs. offline retail sales comparison by category group, 2010 Online retail market dynamics by category Online retail sales share by category group Online retail sales growth by individual category Food and grocery categories: market size and forecasts Electrical and electronics categories: market size and forecasts Music, video and entertainment software categories: market size and forecasts Apparel, accessories and luxury group categories: size and forecasts Books, news and stationery categories: market size and forecasts Sports and leisure equipment categories: market size and forecasts Furniture and floor coverings categories: market size and forecasts Home and garden categories: market size and forecasts Case Studies: Leading Online Retailers in Mexico Retailer 1: Liverpool Business description Site experience Retailer 2: El Palacio de Hierro Business description Site experience Other Innovative Retailers in Mexico Martí Appendix Methodology Contact us About ICD Research Disclaimer
List of Tables
Table 1: Mexico Exchange Rate MXN–US$ (Annual Average), 2005–2010
Table 2: ICD Research Retail Channel Definitions
Table 3: ICD Research Retail Category Definitions
Table 4: ICD Research Retail Country Coverage
Table 5: Mexico Online vs. Offline Retail Sales and Forecast (MXN Billion), 2005–2015
Table 6: Mexico Online vs. Offline Retail Sales and Forecast (US$ Billion), 2005–2015
Table 7: Mexico Online vs. Offline Retail Sales and Forecast (% Share), 2005–2015 Table 8: Mexico Online Sales vs. Global Average
Table 9: Mexico Online Sales vs. Latin America Table 10: Mexico Overall Retail Segmentation (MXN Billion) by Channel Group, 2005–2015 Table 11: Mexico Channel Retail Sales and Forecast (MXN Billion) by Channel Group, 2005–2015
Table 12: Mexico Channel Retail Sales and Forecast (US$ Billion) by Channel Group, 2005–2015
Table 13: Mexico Channel Retail Sales and Forecast (% Share) by Channel Group, 2005–2015
Table 14: Mexico Channel Retail Sales and Forecast (MXN Billion) by Channel, 2005–2015
Table 15: Mexico Channel Retail Sales and Forecast (US$ Billion) by Channel, 2005–2015
Table 16: Mexico Retail Sales Split (MXN Billion), Online vs. Offline, 2010
Table 17: Mexico Retail Sales Split (US$ million), Online vs. Offline, 2010
Table 18: Mexico Online Retailers Market Dynamics by Category Group, 2005–2015
Table 19: Mexico Online Retail Sales and Forecast (MXN Billion) by Category Group, 2005–2015
Table 20: Mexico Online Retail Sales and Forecast (US$ million) by Category Group, 2005–2015
Table 21: Mexico Total and Online Retail Sales in Food and Grocery Categories (MXN Million), 2005–2015
Table 22: Mexico Total and Online Retail Sales in Food and Grocery Categories (US$ Million), 2005–2015
Table 23: Mexico Total and Online Retail Sales in Electrical and Electronics Categories (MXN Million), 2005–2015
Table 24: Mexico Total and Online Retail Sales in Electrical and Electronics Categories (US$ Million), 2005–2015
Table 25: Mexico Total and Online Retail Sales in Music, Video and Entertainment Categories (MXN Million), 2005–2015
Table 26: Mexico Total and Online Retail Sales in Music, Video and Entertainment Categories (US$ Million), 2005–2015
Table 27: Mexico Total and Online Retail Sales in Apparel, Accessories and Luxury Categories (MXN Million), 2005–2015
Table 28: Mexico Total and Online Retail Sales in Apparel, Accessories and Luxury Categories (US$ Million), 2005–2015
Table 29: Mexico Total and Online Retail Sales in Books, News and Stationery Categories (MXN Million), 2005–2015
Table 30: Mexico Total and Online Retail Sales in Books, News and Stationery Categories (US$ Million), 2005–2015
Table 31: Mexico Total and Online Retail Sales in Sports and Leisure Equipment Categories (MXN Million), 2005–2015
Table 32: Mexico Total and Online Retail Sales in Sports and Leisure Equipment Categories (US$ Million), 2005–2015
Table 33: Mexico Total and Online Retail Sales in Furniture and Floor Coverings Categories (MXN Million), 2005–2015
Table 34: Mexico Total and Online Retail Sales in Furniture and Floor Coverings Categories (US$ Million), 2005–2015
Table 35: Mexico Total and Online Retail Sales in Home and Garden Products Categories (MXN Million), 2005–2015
Table 36: Mexico Total and Online Retail Sales in Home and Garden Products Categories (US$ Million), 2005–2015
List of Figures
Figure 1: The Triangulated Market Sizing Methodology
Figure 2: Total Internet Users and Penetration, 2005–2010
Figure 3: Total Fixed Broadband Internet Subscribers and Penetration, 2005–2010 Figure 4: Total Mobile Users and Penetration, 2005–2010
Figure 5: Mexico Online Retail Growth vs. Total Retail Growth, 2006–2013
Figure 6: Mexico Category Group Online Retail Sales Penetration, 2010
Figure 7: Mexico Online Payment Methods, 2006–2010
Figure 8: Mexico Online and Offline Retail Sales and Forecast (US$ Billion), 2005–2015
Figure 9: Mexico Online Sales vs. Global Average (% of Total Retail)
Figure 10: Mexico Online Sales vs. Latin American Countries Average (% of Total Retail)
Figure 11: Mexico Overall Retail Market Dynamics by Channel Group, 2005–2015
Figure 12: Mexico Retail Sales and Forecast (MXN Billion) by Channel Group, 2005–2015
Figure 13: Mexico Retail Sales, Online vs. Offline, 2010
Figure 14: Mexico Online Retailers Market Dynamics by Category Group, 2005–2015
Figure 15: Mexico Online Retail Sales and Forecast (US$ million) by Category Group, 2005–2015
Figure 16: Liverpool – Site Overview
Figure 17: Liverpool–Product Thumbnail View
Figure 18: Liverpool–Product Comparison View
Figure 19: Liverpool: Promotions Page Overview
Figure 20: El Palacio de Hierro : Site Overview
Figure 21: El Palacio de Hierro: Product Page Overview – Product Description
Figure 22: El Palacio de Hierro : Search Feature
Figure 23: El Palacio de Hierro : Product Page Overview –Product Zoom and Product Description
Figure 24: El Palacio de Hierro : iPad Application
Figure 25: Martí – Social Media Integration
The just-drinks office is currently: Open
Office opening hours
Mon-Thursdays 9:00am-5:30pm
Fridays 9:00am-4:30pm
The office is closed during weekends.
Current time at just-drinks headquarters: 11:49am (Tuesday, 21 May 2013)
Do you need help finding the right report? Speak to a member of our research team online.
Why not check our FAQ section? Your question may have been answered already!
Need help? Contact the research team
