Consumer Attitudes & Online Retail Dynamics in France

Synopsis

"Consumer Attitudes & Online Retail Dynamics in France" provides in-depth analysis of the latest trends in online consumer shopping, covering drivers of online shopping, consumer insights, market dynamics (covering 25 product categories) and reviews of latest best practice in online retail site design.

Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential contexts on the penetration of online sales by product groups, how growth has developed over time and the key drivers of this market in the future.

Summary

This report is the result of ICD’s extensive market research covering the online retail industry in France. “Consumer Attitudes & Online Retail Development in France” provides the magnitude, growth, share, and dynamics of the online retail market and is an essential tool for companies either active in this sector or which are seeking to target this channel.

The report provides core insights into consumer behaviour and highlights the latest online trends and their impact on online product sales. Core data sets give both historical context and a view into the future - providing data from 2005 through to 2015 and allowing marketers to update their strategic planning and fill gaps in their knowledge about this rapidly evolving channel.

By examining best practice from leading national large-scale online retailers (but specifically excluding the likes of Amazon whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller players, the report also provides insights and ideas about how best to approach growing online sales for your business.

Together these three core elements; market dynamics, consumer understanding and best practice examples will allow readers to easily understand the nature and development of online retail in France and provide insight into how best to exploit the opportunities in the market.

Scope

The report analyses online consumer behaviour, market dynamics and best practice approaches to online retail in France. In particular, core market data sets cover 8 product groups and 25 individual product markets within France.

Product Coverage:
Clothing & Footwear
Jewelry & Watches
Luggage & Leather goods
Printed Media
Stationery & Cards
Communications Equipment
Computer Hardware & Software
Consumer Electronics
Household Appliances
Photographic Equipment
Drinks
Household Products
Packaged Food
Personal Care
Tobacco
Unpackaged Food
Floor Coverings
Furniture
Gardening & Outdoor Living
Home Improvement
Home Wares
Games Software
Music & Video
Sports Equipment
Toys & Games

Reasons to Buy

This report provides readers with unparalled levels of detail and insight into the development of online retail sales within France:

- Understand consumer behavior and online trends in France
- Understand which products will be the major winners and losers in the coming years
- Assess the impact of economic recession and recovery on market growth
- Learn from best practice approaches outlined in the case studies of leading online retailers
- Improve market and strategic planning using highly granular, forward-looking market data

Key Highlights

The economic crisis had a profound impact on the French retail sector in 2009. While overall retail sales declined in 2009, it is worth noting that online sales continued to grow at a robust pace during the same period. The growth can be attributed to high internet penetration rates, XX% of the population have access to the internet, and a growing willingness to use online retail channels. During 2010–2015, ICD expects online retailing in France to increase at a CAGR of XX.XX%.

Despite the well-known benefits of internet retailing, it accounted for X.X% of the total retail sales in 2010. This clearly indicates that online retail still holds growth potential in the country. However, retailers also need to address consumer concerns over making credit card payments online and high shipping costs. Online retailers are now increasingly improving the look and content of websites and addressing payment security concerns to drive online sales. By 2015, ICD expects online retail sales to account for a X.X% share of total retail sales

Table of contents

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Summary Methodology
1.3.1 Overview
1.3.2The triangulated market sizing method
1.3.3 Industry surveys in the creation of retail market data
1.3.4 Quality control and standardized processes
2 Consumer Insight: Online Shopping Attitudes & Behaviours
2.1 Overview of France Online Shopping Environment
2.1.1 Increasing internet penetration will continue to drive online retail sales during the forecast period
2.1.2 Growth in internet speeds allows retailers to offer richer content
2.1.3 Increase in smart-phone penetration will fuel growth of m-commerce
2.2 Consumer Attitudes & Behaviour
2.2.1 New site development is growing rapidly in order to meet consumer demand
2.2.2 Internet penetration in France has not reached full potential and holds significant growth opportunities
2.2.3 A significant rise in the number of online shops is needed to drive online retail sales
2.2.4 Convenience and value will fuel the future growth of online retailing in France
2.2.5 Online retail sales are set to account for nearly 10% of total retail sales in 2015
2.2.6 Mobile e-retailing will gain wider acceptance during the forecast period
2.2.7 Debit and credit cards remain the favourite mode of payment for French online consumers
2.2.8 Online retailing remains concentrated, with consumers only visiting major retailers’ websites
2.2.9 Despite robust growth in online retailing, consumer behaviour demonstrates significant variation
3 Online Channel Dynamics
3.1 The Online Channel’s Share of Total Retail Sales
3.1.1 France online vs offline channel forecasts
3.1.2 Online penetration: global and regional comparisons
3.2 Channel Dynamics
3.2.1 France retail category dynamics – future performance
3.2.2 Channel group share development
3.2.3 Individual channel performance
3.3 Category Dynamics
3.3.1 Online vs offline retail sales comparison by category group, 2010
3.3.2 Online retail market dynamics by category
3.3.3 Online retail sales share by category group
3.3.4 Online retail sales growth by individual product category
3.3.5 Food and grocery categories: market size and forecasts
3.3.6 Electrical and electronics categories: market size and forecasts
3.3.7 Music, video and entertainment software categories: market size and forecasts
3.3.8 Apparel, accessories and luxury group categories: size and forecasts
3.3.9 Books, news and stationery categories: market size and forecasts
3.3.10 Sports and leisure equipment categories: market size and forecasts
3.3.11 Furniture and floor coverings categories: market size and forecasts
3.3.12 Home and garden products categories: market size and forecasts
4 Case Studies: Leading Online Retailers in France
4.1 Retailer 1: Rue du Commerce
4.1.1 Business description
4.1.2 Site experience
4.2 Retailer 2: Vente-privee.com
4.2.1 Business description
4.2.2 Site experience
4.3 Retailer 3: 3Suisses.fr
4.3.1 Business description
4.3.2 Site Experience
4.4 Other Innovative Retailers in France
4.4.1 Idbyme.com
4.4.2 MadeleineMarket.com
5 Appendix
5.1 Methodology
5.2 Contact us
5.3 About ICD Research
5.4 Disclaimer

List of Tables

Table 1: France Exchange Rate US$-EUR (Annual Average), 2005–2010
Table 2: ICD Research Retail Channel Definitions
Table 3: ICD Research Retail Category Definitions
Table 4: ICD Research Retail Country Coverage
Table 5: France Channel Retail Sales and Forecast (EUR Billion), by Channel Group, 2005–2015
Table 6: France Channel Retail Sales and Forecast (US$ Billion), by Channel Group, 2005–2015
Table 7: France Channel Retail Sales and Forecast (% Share), 2005–2015
Table 8: France Online Sales vs Global Average
Table 9: France Online Sales vs Western Europe
Table 10: France Overall Retail Segmentation (EUR Billion) by Channel Group, 2005–2015
Table 11: France Channel Retail Sales and Forecast (EUR Billion) by Channel Group, 2005–2015
Table 12: France Channel Retail Sales and Forecast (US$ Billion) by Channel Group, 2005–2015
Table 13: France Channel Retail Sales and Forecast (% Share) by Channel Group, 2005–2015
Table 14: France Channel Retail Sales and Forecast (EUR Billion) by Channel, 2005–2015
Table 15: France Channel Retail Sales and Forecast (US$ Billion) by Channel, 2005–2015
Table 16: France Retail Sales Split (EUR Billion), Online vs Offline, 2010
Table 17: France Retail Sales Split (US$ Billion), Online vs Offline, 2010
Table 18: France Online Retailers Market Dynamics by Category Group, 2005–2015
Table 19: France Online Retail Sales and Forecast (EUR Billion) by Category Group, 2005–2015
Table 20: France Online Retail Sales and Forecast (US$ Billion) by Category Group, 2005–2015
Table 21: France Total and Online Retail Sales in Food and Grocery Categories (EUR Million), 2005–2015
Table 22: France Total and Online Retail Sales in Food and Grocery Categories (US$ Million), 2005–2015
Table 23: France Total and Online Retail Sales in Electrical and Electronics Categories (EUR Million), 2005–2015
Table 24: France Total and Online Retail Sales in Electrical and Electronics Categories (US$ Million), 2005–2015
Table 25: France Total and Online Retail Sales in Music, Video and Entertainment Categories (EUR Million), 2005–2015
Table 26: France Total and Online Retail Sales in Music, Video and Entertainment Categories (US$ Million), 2005–2015
Table 27: France Total and Online Retail Sales in Apparel, Accessories and Luxury Categories (EUR Million), 2005–2015
Table 28: France Total and Online Retail Sales in Apparel, Accessories and Luxury Categories (US$ Million), 2005–2015
Table 29: France Total and Online Retail Sales in Books, News and Stationery Categories (EUR Million), 2005–2015
Table 30: France Total and Online Retail Sales in Books, News and Stationery Categories (US$ Million), 2005–2015
Table 31: France Total and Online Retail Sales in Sports and Leisure Equipment Categories (EUR Million), 2005–2015
Table 32: France Total and Online Retail Sales in Sports and Leisure Equipment Categories (US$ Million), 2005–2015
Table 33: France Total and Online Retail Sales in Furniture and Floor Coverings Categories (EUR Million), 2005–2015
Table 34: France Total and Online Retail Sales in Furniture and Floor Coverings Categories (US$ Million), 2005–2015
Table 35: France Total and Online Retail Sales in Home and Garden Products Categories (EUR Million), 2005–2015
Table 36: France Total and Online Retail Sales in Home and Garden Products Categories (US$ Million), 2005–2015

List of Figures

Figure 1: The Triangulated Market Sizing Methodology
Figure 2: Total Internet Users (Millions), 2005–2010
Figure 3: Total Fixed Broadband Internet Subscribers (Millions), 2005–2010
Figure 4: Mobile Phone Penetration, 2005–2010
Figure 5: French Online Retail Consumers as a Percentage of Total Online Population, 2010
Figure 6: French Active Commercial Websites, 2006–2010
Figure 7: Growth of Traditional Retailing vs Online Retailing in France, 2006–2015
Figure 8: French Online Retail Sales as a Percentage of Total Retail Sales
Figure 9: France Preferred Online Payment Methods, 2010
Figure 10: France Top 10 Most Visited Online Retail Sites, First Quarter 2011
Figure 11: France Online Sales Split (%), 2010
Figure 12: France Channel Retail Sales and Forecast (US$ Billion) by Channel Group, 2005–2015
Figure 13: France Online Sales vs Global Average (% of Total Retail)
Figure 14: France Online Sales vs Western European Countries Average (% of Total Retail)
Figure 15: France Overall Retail Market Dynamics by Channel Group, 2005–2015
Figure 16: France Retail Sales and Forecast (EUR Billion) by Channel Group, 2005–2015
Figure 17: France Retail Sales, Online vs Offline, 2010
Figure 18: France Online Retailers Market Dynamics by Category Group, 2005–2015
Figure 19: France Online Retail Sales and Forecast (US$ Billion) by Category Group, 2005–2015
Figure 20: Rue du Commerce: Search Capabilities
Figure 21: Rue du Commerce: Simple Checkout
Figure 22: Rue du Commerce: Mobile Version
Figure 23: Vente-privee.com: Well-Organized Home Page
Figure 24: Vente-privee.com: Well-Organized Product Pages
Figure 25: Vente-privee.com: Reminder Facility
Figure 26: Vente-privee.com: VP Bubble: Desktop Access to All Functionalities
Figure 27: Vente-privee.com: Mobile Version
Figure 28: 3Suisses.fr: Well-Organized Home Page
Figure 29: 3Suisses.fr: Simple Product Page
Figure 30: 3Suisses.fr: Tools to Aid Purchase
Figure 31: 3Suisses.fr: Mobile Edition of the Site
Figure 32: Idbyme.com: Design Studio
Figure 33: MadeleineMarket.com: Well Organized Home Page

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Related research categories

By sector: Retail (in Off-trade), Consumer (in Trends)

By market: France (in Europe)