Consumer Attitudes and Online Retail Dynamics in the China, 2013

Consumer Attitudes and Online Retail Dynamics in the China, 2013

Published: September 2013
Publisher: Canadean Ltd
Product ref: 188160
Pages: 73
Format: PDF
Delivery: By product vendor

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Product Synopsis
Provides in-depth analysis of the latest trends in online consumer shopping, covering factors that drive online shopping, consumer insights, market dynamics (covering 25 product categories), and reviews of latest best practice in online retail site design.

Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors that will drive this market in the future.

Introduction and Landscape
Why was the report written?
“Consumer Attitudes and Online Retail Development in China, 2013” is the result of Canadean’s extensive market research covering the online retail industry in China. It provides the magnitude, growth, share, and dynamics of the online retail market in China. It is an essential tool for companies active across China’s online retail value chain and for new companies considering entry into China’s online retail market. It provides data for historic and forecast online retail sales, and also includes the business environment and country risk related to China’s online retail environment. By examining best practice from leading national large-scale online retailers (but specifically excluding the likes of Amazon, whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller retailers, the report provides insights and ideas about how best to approach growing online sales for your business.

What is the current market landscape and what is changing?
Online retailing in China has been dominated by the C2C segment, which achieved a market share of 67.7% by 2012. However, B2C retailers are increasing rapidly. According to IEC tracker, B2C recorded a 74.4% year-on-year increase, which is 2.4 times the rate of increase of C2C. Alibaba group’s Tmall lead the B2C segment of the market with a share of more than 50%.

What are the key drivers behind recent market changes?
Major online retailers are working on building better logistics services and are expanding their reach to customers by implementing multi-channel strategies.




Key Features and Benefits
Understand the consumer behaviour and online trends in China.

Understand which products will be the major winners and losers in the coming years.

Learn from best practice approaches outlined in the case studies of leading online retailers.

Improve market and strategic planning using highly granular, forward-looking market data. Detailed category coverage is provided, covering 25 products, across eight product groups that include: Apparel, Accessories, Luggage and Leather Goods, Book, News and Stationery, Electricals and Electronics, Food and Grocery, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment.

Assess the impact of the economic recession and its recovery on market growth.

Key Highlights
In 2012, electrical and electronics was the largest category group sold through the online channel, contributing 59.0% of total sales through this channel, while sports and leisure equipment was the fastest-growing product category, with a CAGR of 59.37% during the review period. By 2017, electrical and electronics is expected to remain the largest category group in the online channel, while sports and leisure equipment is expected to retain its position as the fastest-growing category group.

The mobile shopping market in China is in its augmentation stage, where online shoppers are rapidly increasing in number. Canadean estimates that China will witness a massive conversion of mobile internet users to mobile online shoppers in the near future, which signifies that both existing and new internet users in China will quickly convert to online shopping.

Major online retailers are working on building better logistics services and are expanding their reach to customers by implementing multi-channel strategies.



Price: $1450.00

Don't worry. No payment is taken yet

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Related research categories

By sector: Retail (in Off-trade), Consumer (in Trends)

By market: China (in Asia), China (in BRICM)


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