Consumer Attitudes and Online Retail Dynamics in Spain

Published: September 2012

Publisher: Canadean Ltd

Product ref: 147690

Pages: 73

Format: PDF

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Price: $ 1450.00

Report description

Product Synopsis
• provides in-depth analysis of the latest trends in online consumer shopping, covering drivers of online shopping, consumer insights, market dynamics (covering 25 product categories) and reviews of the latest best practice in online retail site design
• Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential contexts on the penetration of online sales by product groups, how growth has developed over time and key drivers of this market in the future

Introduction and Landscape
Why was the report written?
“Consumer Attitudes and Online Retail Development in Spain” is the result of Canadean’s extensive market research covering the online retail industry in Spain. It provides the magnitude, growth, share, and dynamics of the online retail market in Spain. It is an essential tool for companies active across Spain’s online retail value chain and for new companies considering entry into the Spanish online retail market. It provides data for historic and forecast online retail sales, and also includes the business environment and country risk related to Spain’s online retail environment. By examining best practice from leading national large-scale online retailers (but specifically excluding the likes of Amazon whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller companies, the report provides insights and ideas about how best to approach growing online sales for your business.

What is the current market landscape and what is changing?
A unique feature in the Spanish online retail market is the popularity and success of traditional mail–order businesses to adapt to online retail. As a result, companies compete with physical store retailers in markets previously considered incompatible with the online retail format.

What are the key drivers behind recent market changes?
Consumers have been reacting to the effects of the global recession, including the following recovery period, on their discretionary spending and retail markets have been no exception. While the country by country market changes have varied, nowhere has been left totally untouched. This report quantitatively examines the components of change in the market by looking at historic and future growth patterns including how changes in consumer behavior have affected the online retail sector for different product categories.

Key Features and Benefits
Understand consumer behavior and the online trends in Spain.

Understand which products will be the major winners and losers in the coming years.

Learn from best practice approaches outlined in the case studies of leading online retailers.

Improve market and strategic planning using highly granular, forward-looking market data. Detailed category coverage is provided, covering 25 products, across eight product groups that include: Apparel, Accessories, Luggage and Leather Goods, Books, News and Stationery, Electricals and Electronics, Food and Grocery, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment.

Assess the impact of economic recession and recovery on market growth.

Key Market Issues
Data security and low consumer confidence on online sites are factors for slow online retail growth in Spain

Fewer user friendly websites and a lack of specially designed mobile applications for the sites are drawbacks for m-commerce growth in Spain

Key Highlights
The share of online retail sales towards total retail sales increased from 1.1% in 2006 to 2.1% in 2011and is expected to increase to 4.4% in 2016.

In terms of online market penetration, Music, video and entertainment software was the leading category, with 10.4% of purchases being made online in 2011.





Table of contents

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 – 2016
1.2.2 Changes to terms used in the Canadean taxonomy
1.3 Summary Methodology
1.3.1 Overview
1.3.2 The triangulated market sizing method
1.3.3 Industry surveys in the creation of retail market data
1.3.4 Quality control and standardized processes
2 Consumer Insight: Online Shopping Attitudes and Behaviours
2.1 Overview of the Spain Online Shopping Environment
2.1.1 Total internet penetration in Spain was 70.3% by end of 2011
2.1.2 61.9% of the households in Spain have access to internet broadband
2.1.3 Spain has the highest smart-phone penetration among European nation
2.2 Consumer Attitudes and Behavior
2.2.1 More than half of Spanish people prefer traditional retailing over online shopping
2.2.2 Online retail sales are expected to have double digit growth during the forecast period
2.2.3 Social Networking is an important marketing tool for Spanish retailers
2.2.4 More than half of Spanish smart-phone users browse on a daily basis through their phone
2.2.5 Online consumers in Spain prefer debit and credit cards over other modes of payments
2.2.6 Spanish consumers prefer low–touch products while purchasing goods online
2.2.7 94% of the online shoppers in Spain are satisfied with online shopping experience
3 Online Channel Dynamics
3.1 The Online Channel’s Share of Total Retail Sales
3.1.1 Spanish online vs. offline channel forecasts
3.1.2 Online penetration: global and regional comparisons
3.1.2.1 Spain Online Retail Sales Penetration compared to Global Average
3.1.2.2 Spain Online Retail Sales Penetration compared to Western Europe Average
3.2 Channel Dynamics
3.2.1 Spain retail channel dynamics – future performance
3.2.2 Channel group share development
3.2.3 Individual channel performance
3.3 Category Dynamics
3.3.1 Online vs. offline retail sales comparison by category group, 2011
3.3.2 Online retail market dynamics by category
3.3.3 Online retail sales share by category group
3.3.4 Online retail sales growth by individual category
3.3.5 Food and grocery categories: market size and forecasts
3.3.6 Electrical and electronics categories: market size and forecasts
3.3.7 Music, video and entertainment software categories: market size and forecasts
3.3.8 Apparel, accessories, luggage and leather group categories: size and forecasts
3.3.9 Books, news and stationery categories: market size and forecasts
3.3.10 Sports and leisure equipment categories: market size and forecasts
3.3.11 Furniture and floor coverings categories: market size and forecasts
3.3.12 Home and garden categories: market size and forecasts
4 Case Studies: Leading Online Retailers in Spain
4.1 Retailer 1: Zara
4.1.1 Business description
4.1.2 Site experience
4.2 Retailer 2: El Corte Inglés
4.2.1 Business description
4.2.2 Site experience
4.3 Retailer 3: Eroski
4.3.1 Business description
4.3.2 Site experience
4.4 Other Innovative Retailers in Spain
4.4.1 ukshoppinginspain.com
4.4.2 Carrefour.es
4.4.3 Pixmania.com
5 Appendix
5.1 About Canadean
5.2 Disclaimer


List of Tables
Table 1: Spain Exchange Rate EUR–US$ (Annual Average), 2006–2011
Table 2: Canadean Retail Channel Definitions
Table 3: Canadean Retail Category Definitions
Table 4: Changes to Canadean Taxonomy
Table 5: Canadean Retail Country Coverage
Table 6: Spain Online vs. Offline Retail Sales and Forecast (EUR billion),2006–2016
Table 7: Spain Online vs. Offline Retail Sales and Forecast (US$ billion),2006–2016
Table 8: Spain Online vs. Offline Retail Sales and Forecast (% Share), 2006–2016
Table 9: Spain Online Sales vs. Global Average
Table 10: Spain Online Sales vs. Western Europe
Table 11: Spain Overall Retail Segmentation (EUR billion) by Channel Group, 2006–2016
Table 12: Spain Channel Retail Sales and Forecast (EUR billion) by Channel Group, 2006–2016
Table 13: Spain Channel Retail Sales and Forecast (US$ billion) by Channel Group, 2006–2016
Table 14: Spain Channel Retail Sales and Forecast (% Share) by Channel Group, 2006–2016
Table 15: Spain Channel Retail Sales and Forecast (EUR billion) by Channel, 2006–2016
Table 16: Spain Channel Retail Sales and Forecast (US$ billion) by Channel, 2006–2016
Table 17: Spain Retail Sales Split (EUR million), Online vs. Offline, 2011
Table 18: Spain Retail Sales Split (US$ million), Online vs. Offline, 2011
Table 19: Spain Online Retailers Market Dynamics by Category Group, 2006–2016
Table 20: Spain Online Retail Sales and Forecast (EUR million) by Category Group, 2006–2016
Table 21: Spain Online Retail Sales and Forecast (US$ million) by Category Group, 2006–2016
Table 22: Spain Total and Online Retail Sales in Food and Grocery Categories (EUR million),2006–2016
Table 23: Spain Total and Online Retail Sales in Food and Grocery Categories (US$ million),2006–2016
Table 24: Spain Total and Online Retail Sales in Electrical and Electronics Categories (EUR million),2006–2016
Table 25: Spain Total and Online Retail Sales in Electrical and Electronics Categories (US$ million),2006–2016
Table 26: Spain Total and Online Retail Sales in Music, Video and Entertainment Categories (EUR million),2006–2016
Table 27: Spain Total and Online Retail Sales in Music, Video and Entertainment Categories (US$ million),2006–2016
Table 28: Spain Total and Online Retail Sales in Apparel, Accessories, and Luggage and Leather Categories (EUR million),2006–2016
Table 29: Spain Total and Online Retail Sales in Apparel, Accessories, and Luggage and Leather Categories (US$ million),2006–2016
Table 30: Spain Total and Online Retail Sales in Books, News and Stationery Categories (EUR million),2006–2016
Table 31: Spain Total and Online Retail Sales in Books, News and Stationery Categories (US$ million),2006–2016
Table 32: Spain Total and Online Retail Sales in Sports and Leisure Equipment Categories (EUR million),2006–2016
Table 33: Spain Total and Online Retail Sales in Sports and Leisure Equipment Categories (US$ million),2006–2016
Table 34: Spain Total and Online Retail Sales in Furniture and Floor Coverings Categories (EUR million),2006–2016
Table 35: Spain Total and Online Retail Sales in Furniture and Floor Coverings Categories (US$ million),2006–2016
Table 36: Spain Total and Online Retail Sales in Home and Garden Products Categories (EUR million),2006–2016
Table 37: Spain Total and Online Retail Sales in Home and Garden Products Categories (US$ million),2006–2016]


List of Figures
Figure 1: The Triangulated Market Sizing Methodology
Figure 2: Total Internet Users and Penetration, 2006–2011
Figure 3: Total Fixed Broadband Internet Subscribers and Penetration, 2006–2011
Figure 4: Total Mobile Users and Penetration, 2006–2011
Figure 5: Spain Online Retail Growth vs. Total Retail Growth, 2007–2016
Figure 6: Barriers for M-commerce, 2011
Figure 7: Online Mode of Payment, 2010
Figure 8: Low–touch and High–touch group, 2011
Figure 9: Spain Online and Offline Retail Sales and Forecast (US$ billion), 2006–2016
Figure 10: Spain Online Sales vs. Global Average (% of Total Retail)
Figure 11: Spain Online Sales vs. Western Europe Countries Average (% of Total Retail)
Figure 12: Spain Overall Retail Market Dynamics by Channel Group, 2006–2016
Figure 13: Spain Retail Sales and Forecast (EUR billion) by Channel Group, 2006–2016
Figure 14: Spain Retail Sales, Online vs. Offline, 2011
Figure 15: Spain Online Retailers Market Dynamics by Category Group, 2006–2016
Figure 16: Spain Online Retail Sales and Forecast (US$ million) by Category Group, 2006–2016
Figure 17: Zara – Page Layout
Figure 18: Zara – Product View
Figure 20: El Corte Inglés – Homepage
Figure 21: El Corte Inglés – Layout
Figure 22: El Corte Inglés – Compare Tool
Figure 23: El Corte Inglés – Mobile Apps
Figure 24: Eroski – Homepage
Figure 25: Eroski – Compare Tool
Figure 26: ukshoppinginspain.com – Site Layout
Figure 27: Carrefour.es – Mobile Apps
Figure 28: Pixmania – Homepage

Price: $ 1450.00

Related research categories

By sector: Retail (in Off-trade), Consumer (in Trends)

By market: Spain (in Europe)