Consumer Attitudes and Online Retail Dynamics in Italy

Consumer Attitudes and Online Retail Dynamics in Italy

Published: September 2012
Publisher: Canadean Ltd
Product ref: 149477
Pages: 87
Format: PDF
Delivery: By product vendor

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Product Synopsis
Provides in-depth analysis of the latest trends in online consumer shopping, covering drivers of online shopping, consumer insights, market dynamics (covering 25 product categories) and reviews of the latest best practice in online retail site design- Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential contenton the penetration of online sales by product groups, how growth has developed over time, and key drivers of this market in the future

Introduction and Landscape
Why was the report written?
“Consumer Attitudes and Online Retail Development in Italy” is the result of Canadean’s extensive market research covering the online retail industry in Italy. It provides the magnitude, growth, share, and dynamics of the online retail market in Italy. It is an essential tool for companies active across Italy’s online retail value chain and for new companiesconsidering entry into the Italianonline retail market. It provides data for historic and forecast online retail sales, and also includes the business environment and country risk related to Italy’s online retail environment.By examining best practice from leading national large-scale online retailers (but specifically excluding the likes of Amazon whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller companies, the report provides insights and ideas about how best to approach growing online sales for your business.

What is the current market landscape and what is changing?
A unique feature in the Italianonline retail market is the popularity and success of traditional retail businesses that are adapting and expandinginto online retail.As a result, more and more companies are now competingwith eachother in markets.

What are the key drivers behind recent market changes?
Consumers have been reacting to the effects of the global recession, including the following recovery period, on their discretionary spending and retail markets have been no exception. While the country by country market changes have varied, nowhere has been left totally untouched.This report quantitatively examines the components of change in the market by looking at historic and future growth patterns,including how changes in consumer behaviour have affected the online retail sector for different product categories.

Key Features and Benefits
Understand consumer behaviour and the online trends in Italy.

Understand which products will be the major winners and losers in the coming years.

Learn from best practice approaches outlined in the case studies of leading online retailers.

Improve market and strategic planning using highly granular, forward-looking market data. Detailed category coverage is provided, covering 25 products across eight product groups that include: Apparel, Accessories, Luggage and Leather Goods, Books, News and Stationery, Electricals and Electronics, Food and Grocery, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment.

Assess the impact of the economic recession and recovery on market growth.

Key Market Issues
Lack of proper computer knowledge, high internet expense, and uneven internet penetration are a few of the drawbacks for online retailing in the country.

Less internet shoppers, less data security, and less m-commerce websites are major reasons for slow m-commerce growth in the country.

Key Highlights
The share of online retail sales towards total retail sales increased from 0.3% in 2006 to 0.9% in 2011,and is expected to increase to 2.3% in 2016.

In terms of online market penetration, music, video and entertainment software was the leading category, with 18.7% of total online purchases in 2011.

Price: $1450.00

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Related research categories

By sector: Retail (in Off-trade), Consumer (in Trends)

By market: Italy (in Europe)


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