Consumer and Innovation Trends in Milk

Published: March 2012

Publisher: Datamonitor

Product ref: 134309

Pages: 75

Format: PDF

Delivery: By product vendor

Email details: Forward this to a colleague

Satisfaction guarantee: Yes - details here

Satisfaction guarantee

Satisfaction guarantee

Many resellers don't offer refunds full stop. We're different. If you are dissatisfied with your purchase let us know within 5 working days. If we are unable to address the problem to your satisfaction we will give you a full refund.

Price guarantee: Yes - details here

Price guarantee

Price guarantee

Our prices are competitive, and to ensure you get the most attractive deal available, we'll do our very best to match any price in the unlikely event you can find the same product for less elsewhere.

All we ask for is reasonable proof of the report being currently available at the lower price.

If you do find a lower price, contact James Jordan on: +44 (0)1527 573 618 Intl, 1-866-545-5878 Toll-Free from US or use the call back form below

Price: $ 3450.00

Report description

While milk operates in the seemingly predictable commodity space, numerous forces are driving innovation opportunities in what is actually a highly dynamic category. This brief outlines the most important consumer and product trends impacting the milk category globally, using Datamonitor’s TrendSights mega-trend framework as a basis to organize the key themes covered.

  • Each section is introduced with a concise SWOT analysis that outlines how each TrendSights mega-trend can be applied to the milk category
  • Consumer insight analysis covering 20 countries globally highlights the key attitudes and behaviors that drive consumers’ milk preferences
  • Draw inspiration from numerous case studies and product examples throughout the brief that showcase best-in-class innovations in milk

New product opportunities are spurred by consumers’ exposure to other tastes and cultures. In fact, over four-in-10 global consumers agree that their taste in food has changed as a result of exposure to foods from other cultures. Milk products can and should draw on international influences as sources of innovation inspiration.

Consumers demonstrate a desire to return to a time when life was simpler and less demanding. Indeed, nearly two-thirds of global consumers said that living a less complicated life was important to them. Industry players can capitalize on the inherent wholesomeness of milk in order to resonate with consumers seeking comfort and simplicity.

  • How do Datamonitor’s mega-trends apply specifically to milk? How is this likely to evolve over the next few years?
  • Where is innovation occurring in milk and what does it look like?
  • To what extent are consumers willing to sacrifice convenience for environmental or ethical benefits?
  • How are industry players using the online space to more effectively engage with consumers?

Table of contents

OVERVIEW
•Summary

ABOUT THIS RESEARCH
•(Untitled section)
This product has been designed for delivery in a slide pack format (ppt or pdf).
Synopsis
Introduction
Features and Benefits
Highlights
Key questions answered
Keywords
•Disclaimer

Price: $ 3450.00

Related research categories

By sector: Trends, Dairy (in Soft drinks), Consumer (in Trends)