Consolidated Breweries Plc in Alcoholic Drinks (Nigeria)
Consolidated Breweries will develop its marketing strategy and expansion around its two leading brands, 33 Export and Turbo King. The company will continue to reward customers to strengthen brand loyalty with events such as the “Customers Awards Night.” As the company leads in the economy beer category it will continue to emphasise its value for money advantage over its competitors.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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- Get a detailed picture of the Alcoholic Drinks market;
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- Use five-year forecasts to assess how the market is predicted to develop.
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Table of contentsStrategic Direction
Summary 1 Consolidated Breweries Plc: Key Facts
Summary 2 Consolidated Breweries Plc: Operational Indicators
Summary 3 Consolidated Breweries Plc: Competitive Position 2012
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