Concentrates market research

Use this section of our site to track the concentrates category within the soft drinks industry. We have reports that monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data.

116 reports found (page 2 of 4)

Title

Date published

Price


Concentrates in the Philippines

Concentrates in the Philippines

In terms of total volume, the concentrates category continues to contract as more and more Philippine consumers shift to smaller packs, called litro packs, from bigger-sized family packs. A litro pack...

May 2014

$900.00


Concentrates in Canada

Concentrates in Canada

Kraft Canada Inc has effectively created a new category within liquid concentrates with its MiO brand introduction in mid-2012. Since then, MiO has added four new flavours and introduced MiO Sport (Ar...

May 2014

$900.00


Concentrates in the United Kingdom

Concentrates in the United Kingdom

In spite of concentrates being good value for money given their 1:4 to 1:10 dilution ratio, volume sales have been decreasing over the review period, including in 2013, by 3%. The trend for concentrat...

May 2014

$900.00


Concentrates in Estonia

Concentrates in Estonia

Concentrates continued to experience accelerated, although still moderate growth in total volume terms in 2013. As raw material prices for concentrates increased, the category experienced increases in...

May 2014

$900.00


Concentrates in Israel

Concentrates in Israel

The large growth in popularity of SodaStream played a significant role in driving concentrates sales in 2013. SodaStream - a home carbonation product - was bought by the Israeli Soda Club Group, and h...

May 2014

$900.00


Concentrates in Indonesia

Concentrates in Indonesia

In Indonesia, concentrates offers an economical solution to low-income consumers, who comprise the majority of the population. The significant fuel price hikes in 2013 which led to rising prices of ma...

May 2014

$900.00


Concentrates in Uruguay

Concentrates in Uruguay

Concentrates and especially powder options are the least expensive of all soft drinks per RTD litre, when using tap water to prepare them. However, and despite relatively low per capita consumption, t...

May 2014

$900.00


Concentrates in Egypt

Concentrates in Egypt

Concentrates registers total volume growth of 1% in 2013, in line with the review period volume CAGR. This remains a very small category, accounting for less than a 1% value share of the overall soft ...

May 2014

$900.00


Concentrates in Nigeria

Concentrates in Nigeria

Concentrates is a slow-growing category within soft drinks in Nigeria, but it is still seeing steady positive growth. Parents normally add such drinks to their children’s lunch packs for school, with ...

May 2014

$900.00


Concentrates in Kazakhstan

Concentrates in Kazakhstan

Concentrates is the smallest soft drinks area in Kazakhstan, recording total volume sales of just 0.1 million litres in 2013 and throughout the review period. The area’s poor development can be attrib...

May 2014

$900.00


Concentrates in Hungary

Concentrates in Hungary

Liquid concentrates was able to deliver the strongest growth within soft drinks both in terms of value and volume as consumers returned to this product with strong traditions in Hungary. Good value-fo...

May 2014

$900.00


Concentrates in Tunisia

Concentrates in Tunisia

Concentrates is the smallest category in soft drinks in volume terms and is a category that seems to find it difficult to take off. The main constraint to growth is that these drinks are consumed main...

May 2014

$900.00


Concentrates in Bulgaria

Concentrates in Bulgaria

Concentrates is a very mature category and it faced increasing levels of competition from other, either cheaper, or more modern soft drinks. In 2013, Bulgarian consumers did not view concentrates as v...

May 2014

$900.00


Concentrates in Italy

Concentrates in Italy

In 2013 sales of concentrates fell further, with off-trade volume sales decreasing by 3%, and on-trade volume sales falling by the same amount. This performance was derived from the maturity of the ca...

May 2014

$900.00


Concentrates in the US

Concentrates in the US

In 2013, off-trade value sales of concentrates grew by 10% to reach US$1.8 billion, while off-trade volume sales of liquid concentrates grew by 34% to reach 18 million litres. The liquid concentrates ...

May 2014

$900.00


Concentrates in Cameroon

Concentrates in Cameroon

Concentrates should be an inexpensive and popular alternative in soft drinks, but its lack of acceptance in Cameroon is due to high competition from products, such as carbonates, which are ready to dr...

May 2014

$900.00


Concentrates in Mexico

Concentrates in Mexico

Concentrates are strongly pushed in sales by the convenience that they represent. However, the category is facing two main difficulties that are not supporting volume growth. One of them is the increa...

April 2014

$900.00


Concentrates in Chile

Concentrates in Chile

Concentrates achieved high growth rates in 2013 due to innovation in product development, with new flavour varieties, and affordable price positioning which make the products attractive to price-sensi...

April 2014

$900.00


Concentrates in Finland

Concentrates in Finland

Concentrates total volume sales declined by 1% to well below 21 million litres in 2013. The category suffered from maturity, as well as from the unstable economic conditions in the country, which unde...

April 2014

$900.00


Concentrates in Denmark

Concentrates in Denmark

Health and financial concerns witnessed consumers continue to trade down from juice, carbonates and other soft drinks to concentrates in 2013. This also increased demand for premium quality concentrat...

April 2014

$900.00


Concentrates in Pakistan

Concentrates in Pakistan

Concentrates companies continued to advertise their brands heavily in 2013. Hamdard (Wakf) Laboratories launched two marketing campaigns to promote its brand Rooh Afza. One campaign was introduced dur...

April 2014

$900.00


Concentrates in Slovakia

Concentrates in Slovakia

Concentrates is becoming more diverse in Slovakia. Consumers became more educated and demand for products with added value – mainly based on health and wellness attributes such as reduced sugar, natur...

April 2014

$900.00


Concentrates in Iran

Concentrates in Iran

Concentrates remained a niche category in soft drinks as a result of the widespread consumption of fresh fruit which are offered at affordable unit prices. Typically, Iranian consumers use concentrate...

April 2014

$900.00


Concentrates in Georgia

Concentrates in Georgia

The fall in value sales in 2013 represented the fifth year of decline, which started in 2009. The category saw no significant launches, advertising campaigns or any innovative marketing. The growth of...

April 2014

$900.00


Concentrates in Latvia

Concentrates in Latvia

As concentrates are used mostly as an addition to cocktails, coffee, tea or ice cream, its growth directly depends on the development of those categories, as well as temperature and the weather. Liqui...

April 2014

$900.00


Concentrates in Macedonia

Concentrates in Macedonia

Off-trade value sales of concentrates grew by 2% in current terms in 2013. Both liquid and powder concentrates achieved similar growth levels, with powder concentrates achieving higher growth of 3% in...

April 2014

$900.00


Concentrates in Azerbaijan

Concentrates in Azerbaijan

Towards the end of the review period, the popularity of kisel, as one of the popular powder concentrates from Soviet Union times, remains strong. During the 1990s, there was a wide availability of pow...

April 2014

$900.00


Concentrates in Ireland

Concentrates in Ireland

Total value sales of concentrates reached €102 million in 2013, an increase of 2% compared to 2012. Meanwhile, total volume sales of concentrates saw growth of 1% in 2013. Demand for concentrates was ...

April 2014

$900.00


Concentrates in Slovenia

Concentrates in Slovenia

Thanks to its economical positioning, concentrates was the soft drinks category that benefited most from increased price sensitivity among Slovenian consumers in 2013. Aside from low prices, the fact ...

April 2014

$900.00


Concentrates in Colombia

Concentrates in Colombia

Concentrates grew 8% in ready to drink volume and 11% in current value, driven by increases in disposable income by lower-income consumers and increased demand for products with higher quality (such a...

April 2014

$900.00


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