Concentrates market research (page 1 of 5)

Concentrates are an often overlooked category, yet one which offers a connection to the vast and growing purchasing power wielded by low-income consumers the world over. The category’s versatility off...

This report covers key aspects of the concentrates market in the four emerging economies: Brazil, Russia, India and China. Data is provided on market value and volume by category; company and brand sh...

The market for concentrates is driven by two diverging trends: whilst powder concentrates is still recording some development, liquid concentrates are following a downward trend. The reason is the div...

Concentrates registered 3% total volume growth and 10% value growth in 2011. The category continued with a slow volume performance since essentially lower-income households purchase powder concentrate...

Concentrates, especially liquid concentrates (Rooh Afza and Jam-E-Shirin), were seen as healthier and cheaper alternatives to carbonates and packaged juices. This perspective helped people switch cons...

In 2011, increasing health awareness on the part of consumers prompted many of them to shift away from beverages containing preservatives, artificial flavourings and artificial sweeteners, all of whic...

Concentrates suffered due to growing health-awareness in the United Arab Emirates during the review period. Consumers are seeking to reduce their consumption of sugar and artificial ingredients while ...

The area has a number of loyal consumers, mainly of older age, who are used to making RTD beverages from concentrates. In 2012, sales were stimulated by a number of new launches in powder concentrates...

Despite marketing strategies by manufacturers and producers designed to further define the category, concentrates as a whole failed to gain significant traction against carbonates and fruit/vegetable ...

The convenience trend, which is particularly strong in the large and mid-sized cities of Mexico, is working to hinder the sales of concentrates, which consumers perceive as unable to offer the high le...

As opposed to other soft drink categories, which were negatively affected by the unstable economic situation in Slovenia, concentrates benefited and posted some positive growth. The main reason for th...

Given the strong competition from fruit/vegetable juice, a general trend that has been widespread amongst juice drinks and powder concentrates is the launch of mixed fruit flavours, such as the recent...

In 2012, Van Dam SA launched two powder concentrates products from the Argentinean GBO Arcor SAIC, a move that enabled it to quickly gain a significant foothold in the category, while also boosting ov...

Powdered concentrates have been growing as they represent the most affordable way of creating a flavoured drink for a broad number of consumption occasions. This combination of factors makes powdered ...

The main trend in 2012 is for consumers to prefer more natural products. This is why powder concentrates like cold teas have been more successful than powder juices. It is important to note that while...

In 2012 overall sales were mainly driven by liquid concentrates. Total volume RTD sales reached 4567million litres after an increase of 1%, led by the lack of potable tap water and high dilution ratio...

In 2012, retail sales of concentrates fell 6% in volume, reaching 2 million litres, while value sales grew by 3% to reach nearly C$136 million. The general lack of nutritional value in most concentrat...

In 2012, concentrates witnessed slight deceleration, although 2% growth was still recorded. This marginal slowdown was due to the ongoing consumer shift away from concentrates towards fruit/vegetable ...

The key concentrates trend during 2012 was the new product development towards reduced sugar formulations, while being replaced with artificial sweeteners. This trend was accompanied by the launch of ...

Total concentrates RTD volume sales declined by 2% in 2012. Maturity and the economic downturn undermined demand. Little manufacturer activity also prevented sales from growing. Sales furthermore suff...

1% 2012 total value growth was in line with the equivalent review period growth rate. Growth continued in 2012 as consumers were able to see the value of purchasing concentrates as opposed to other no...

Stevia-based sweeteners were allowed in Sweden and the EU in November 2011. A few months later Procordia Food launched its first product sweetened with stevia under its leading Fun Light brand, which ...

Concentrates are perceived as old fashioned. Cameroonians tend to prefer other soft drinks, such as fruit/vegetable juice and carbonates. Concentrates continue to feel the cannibalising effect of carb...

Concentrates remained a minor category within soft drinks in Austria in 2009, but still generated enough consumer interest to ensure positive volume growth, specifically in liquid concentrates. Howeve...

As Chilean consumers became increasingly health-conscious, concentrates sales initially suffered. In response, however, manufacturers began to introduce healthier products, such as low calorie concent...

The low price of concentrates saw positive growth in volume and value sales in 2009 amid the recession, maintaining modest growth rates. Concentrates total volume growth in 2009 was in line with the r...

As with elsewhere in Africa, concentrates, particularly powder concentrates, is extremely popular. This popularity stems from the fact that concentrates is much cheaper than other soft drinks. Given t...

Stabburet AS has been particularly innovative, as it is the only player with a brand, Fun Light, completely without sugar. During 2008 Stabburet re-launched the whole Fun Light series with a completel...

Concentrates is not very popular in Russia and sales remain low and somewhat underdeveloped. Consumers usually perceive concentrates as unhealthy and unnatural. The health and wellness trend became in...

The good performance of this sector is primarily attributed to the economic recession that caused Argentine consumers to switch from other categories to a cheaper alternative. Some concentrate product...