Concentrates market research

Use this section of our site to track the concentrates category within the soft drinks industry. We have reports that monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data.

83 reports found (page 1 of 3)

Title

Date published

Price


Concentrates in Kazakhstan

Concentrates in Kazakhstan

Concentrates is the least developed category in soft drinks in Kazakhstan, accounting for only 0.1 million litres in 2012. Its poor development is due to the specific method of consumption of concentr...

June 2013

$990.00


Concentrates in the United Kingdom

Concentrates in the United Kingdom

With increasing pressures on personal finances, UK consumers continued to look for new ways in which to save money. One aspect of this is the increased trend of cooking and socialising at home. Produc...

June 2013

$990.00


Concentrates in Nigeria

Concentrates in Nigeria

Growth in total RTD volume sales of concentrates in 2012 was down on 2011, and also slower than the CAGR for the entire review period. This slowdown was mainly due to increasing maturity and growing c...

July 2013

$990.00


Concentrates in India

Concentrates in India

Concentrates are considered synthetic and artificial. Manufacturers are trying to change this conception by launching products which contain “no added sugar” or “no artificial flavours”. The soft drin...

July 2013

$990.00


Concentrates in the Philippines

Concentrates in the Philippines

Concentrates benefited from the continued growth of sprits in 2012. Many young adults continue to choose spirits as a preferred alcoholic beverage. This tends to be mixed with powder concentrates as s...

July 2013

$990.00


Concentrates in Pakistan

Concentrates in Pakistan

In Pakistan, concentrates, especially the liquid concentrates offered under the Rooh Afza and Jam-e-Shirin brands, are widely regarded as healthier and cheaper alternatives to carbonates and packaged ...

August 2013

$990.00


Concentrates in Switzerland

Concentrates in Switzerland

Concentrates continue to be popular among families with small children. Liquid concentrates are the standard drinks for children in Switzerland, in particular raspberry-flavoured syrup. In spite of th...

September 2013

$990.00


Concentrates in Belarus

Concentrates in Belarus

Concentrates in Belarus has an image of being an old-fashioned type of beverage. The existing brands have done little to change their images for many years, and for this reason products in this catego...

March 2014

$990.00


Concentrates in Pakistan

Concentrates in Pakistan

Concentrates companies continued to advertise their brands heavily in 2013. Hamdard (Wakf) Laboratories launched two marketing campaigns to promote its brand Rooh Afza. One campaign was introduced dur...

April 2014

$990.00


Concentrates in Slovakia

Concentrates in Slovakia

Concentrates is becoming more diverse in Slovakia. Consumers became more educated and demand for products with added value – mainly based on health and wellness attributes such as reduced sugar, natur...

April 2014

$990.00


Concentrates in Georgia

Concentrates in Georgia

The fall in value sales in 2013 represented the fifth year of decline, which started in 2009. The category saw no significant launches, advertising campaigns or any innovative marketing. The growth of...

April 2014

$990.00


Concentrates in Kazakhstan

Concentrates in Kazakhstan

Concentrates is the smallest soft drinks area in Kazakhstan, recording total volume sales of just 0.1 million litres in 2013 and throughout the review period. The area’s poor development can be attrib...

May 2014

$990.00


Concentrates in Nigeria

Concentrates in Nigeria

Concentrates is a slow-growing category within soft drinks in Nigeria, but it is still seeing steady positive growth. Parents normally add such drinks to their children’s lunch packs for school, with ...

May 2014

$990.00


Concentrates in the Philippines

Concentrates in the Philippines

In terms of total volume, the concentrates category continues to contract as more and more Philippine consumers shift to smaller packs, called litro packs, from bigger-sized family packs. A litro pack...

May 2014

$990.00


Concentrates in the United Kingdom

Concentrates in the United Kingdom

In spite of concentrates being good value for money given their 1:4 to 1:10 dilution ratio, volume sales have been decreasing over the review period, including in 2013, by 3%. The trend for concentrat...

May 2014

$990.00


Concentrates in Thailand

Concentrates in Thailand

Hot and humid weather in Thailand stimulated demand for liquid concentrates and maintained a positive performance in 2013. On the other hand, powder concentrates recorded lower total volume growth tha...

June 2014

$990.00


Concentrates in Vietnam

Concentrates in Vietnam

In 2013, within soft drinks in Vietnam, concentrates continued to be small. In fact, low consumer demand as well as a lack of marketing activities from manufacturers are the main reasons for this tren...

June 2014

$990.00


Concentrates in Austria

Concentrates in Austria

Liquid concentrates remained the predominant category in concentrates in Austria during 2013, although it increasingly suffered from high levels of saturation and relatively high annual per capita con...

June 2014

$990.00


Concentrates in Malaysia

Concentrates in Malaysia

Malaysian consumers are becoming more aware of the benefits of leading a healthy lifestyle. The increasing number of health-conscious consumers is the result of several contributory factors such as ri...

June 2014

$990.00


Concentrates in New Zealand

Concentrates in New Zealand

In 2013, there was a rise in consumer focus on the sugar content of concentrates, particularly those marketed at younger demographics and consumer groups. Liquid concentrates brands increasingly marke...

June 2014

$990.00


Concentrates in Japan

Concentrates in Japan

Concentrates declined by 1% in current value to reach sales of ¥48 billion in 2013. Both liquid concentrates and powder concentrates contracted in 2013. Whilst liquid concentrates, which make up the m...

July 2014

$990.00


Concentrates in Singapore

Concentrates in Singapore

As concentrates continued to be marked by a lack of new product development, consumers displayed a relative lack of interest in concentrates compared to other soft drink categories. Furthermore, conce...

September 2014

$990.00


Concentrates in South Korea

Concentrates in South Korea

Liquid concentrates represented the vast majority of the concentrates category, namely vinegar drinks. With the emphasis on beauty from within and wellbeing, vinegar drinks witnessed impressive growth...

September 2014

$990.00


Concentrates in Argentina

Concentrates in Argentina

Historically, liquid concentrates is a core soft drinks category in Argentina, though concentrates are increasingly under threat from the explosive growth of low-priced powdered drinks. A special grou...

February 2015

$990.00


Concentrates in Belgium

Concentrates in Belgium

The concentrates category recorded positive off-trade volume and current value growth of 2% in 2014, boosted by rising consumer demand. Overall sales were supported by higher consumption of liquid con...

February 2015

$990.00


Concentrates in Bolivia

Concentrates in Bolivia

Over the review period many brands were launched in Bolivia. However, some of these exited the category quickly after they entered because penetration of concentrates in Bolivia is already high. The i...

February 2015

$990.00


Concentrates in Brazil

Concentrates in Brazil

When Brazilians buy powder concentrates they are seeking convenience at a low cost. However, with the recent increase in consumer purchasing power and the expansion of RTD juice, there has been some m...

February 2015

$990.00


Concentrates in Cameroon

Concentrates in Cameroon

Cameroonians typically drink concentrates because they are cheaper than other soft drinks options. One litre of concentrate diluted with water can provide up to five litres of drink that can be shared...

February 2015

$990.00


Concentrates in Chile

Concentrates in Chile

Even though consumers have continuously and steadily shifted away from concentrates towards other soft drinks alternatives perceived as being of higher quality and healthier, concentrates manufacturer...

February 2015

$990.00


Concentrates in Colombia

Concentrates in Colombia

In 2014, concentrates experienced a stagnation in volume growth (1% increase), although it had current value growth of 5%. The slow volume growth was due to consumer migration to other categories. Thi...

February 2015

$990.00


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