Concentrates market research (page 1 of 5)

The key concentrates trend during 2012 was the new product development towards reduced sugar formulations, while being replaced with artificial sweeteners. This trend was accompanied by the launch of ...

1% 2012 total value growth was in line with the equivalent review period growth rate. Growth continued in 2012 as consumers were able to see the value of purchasing concentrates as opposed to other no...

Total concentrates RTD volume sales declined by 2% in 2012. Maturity and the economic downturn undermined demand. Little manufacturer activity also prevented sales from growing. Sales furthermore suff...

Stevia-based sweeteners were allowed in Sweden and the EU in November 2011. A few months later Procordia Food launched its first product sweetened with stevia under its leading Fun Light brand, which ...

In 2012, concentrates witnessed slight deceleration, although 2% growth was still recorded. This marginal slowdown was due to the ongoing consumer shift away from concentrates towards fruit/vegetable ...

In 2012 overall sales were mainly driven by liquid concentrates. Total volume RTD sales reached 4567million litres after an increase of 1%, led by the lack of potable tap water and high dilution ratio...

Powdered concentrates have been growing as they represent the most affordable way of creating a flavoured drink for a broad number of consumption occasions. This combination of factors makes powdered ...

The main trend in 2012 is for consumers to prefer more natural products. This is why powder concentrates like cold teas have been more successful than powder juices. It is important to note that while...

In 2012, Van Dam SA launched two powder concentrates products from the Argentinean GBO Arcor SAIC, a move that enabled it to quickly gain a significant foothold in the category, while also boosting ov...

Despite marketing strategies by manufacturers and producers designed to further define the category, concentrates as a whole failed to gain significant traction against carbonates and fruit/vegetable ...

The convenience trend, which is particularly strong in the large and mid-sized cities of Mexico, is working to hinder the sales of concentrates, which consumers perceive as unable to offer the high le...

As opposed to other soft drink categories, which were negatively affected by the unstable economic situation in Slovenia, concentrates benefited and posted some positive growth. The main reason for th...

Given the strong competition from fruit/vegetable juice, a general trend that has been widespread amongst juice drinks and powder concentrates is the launch of mixed fruit flavours, such as the recent...

The area has a number of loyal consumers, mainly of older age, who are used to making RTD beverages from concentrates. In 2012, sales were stimulated by a number of new launches in powder concentrates...

In 2012, retail sales of concentrates fell 6% in volume, reaching 2 million litres, while value sales grew by 3% to reach nearly C$136 million. The general lack of nutritional value in most concentrat...

Concentrates suffered due to growing health-awareness in the United Arab Emirates during the review period. Consumers are seeking to reduce their consumption of sugar and artificial ingredients while ...

In 2011, increasing health awareness on the part of consumers prompted many of them to shift away from beverages containing preservatives, artificial flavourings and artificial sweeteners, all of whic...

Concentrates registered 3% total volume growth and 10% value growth in 2011. The category continued with a slow volume performance since essentially lower-income households purchase powder concentrate...

Concentrates, especially liquid concentrates (Rooh Afza and Jam-E-Shirin), were seen as healthier and cheaper alternatives to carbonates and packaged juices. This perspective helped people switch cons...

The market for concentrates is driven by two diverging trends: whilst powder concentrates is still recording some development, liquid concentrates are following a downward trend. The reason is the div...

Concentrates are an often overlooked category, yet one which offers a connection to the vast and growing purchasing power wielded by low-income consumers the world over. The category’s versatility off...

Liquid concentrates and powder concentrates saw a highly divergent performance in 2011, with this largely linked to RTD pricing. Liquid concentrates dominates off-trade RTD volume sales, accounting fo...

Overall, concentrates recorded off-trade volume growth of 1% in 2011 after three consecutive years of decline. In off-trade current value terms, sales increased by 4%. Growth has mainly been attribute...

The concerns associated with the economic slowdown and the debt crisis in the EU affected Polish consumer attitudes to spending. This, in turn, benefited the concentrates category. While most concentr...

Concentrates is still developing due to the expansion of a number of brands in both the liquid and powder formats. Liquid concentrates, which has been present for longer in the country, is popular amo...

The economic downturn had less of an impact on concentrates than on many other areas of soft drinks. Many consumers turned to concentrates as an affordable alternative to higher-priced soft drinks in ...

Concentrates remained relatively unattractive to German consumers over the review period. In 2011, off-trade volume and value sales of concentrates both saw declines of 1%. Liquid concentrates saw a 1...

In 2011, products in concentrates became more natural, as players increasingly moved away from the use of artificial flavours, colourings, sweeteners and preservatives....

Volume growth of concentrates remained slow in 2011. The category is more saturated in urban areas, with consumers increasingly switching to fruit/vegetable juice or other ready-to-drink products that...

Concentrates has continued to benefit from the economic recession in Ireland. It was one of the better performers in soft drinks in 2011 with a 6% rise in off-trade current value sales, on the back of...