Concentrates market research (page 1 of 3)

Use this section of our site to track the concentrates category within the soft drinks industry. We have reports that monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data.

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80 reports found

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Date published Title Price
March 2014 Concentrates in Belarus

Concentrates in Belarus has an image of being an old-fashioned type of beverage. The existing brands have done little to change their images for many years, and for this reason products in this catego...

$ 900.00
November 2013 Concentrates in Australia

Concentrates in Australia declined by 2% in volume terms in 2012 to reach 128 million litres. A negative perception of concentrates persists among Australian consumers, who believe products contain to...

$ 900.00
November 2013 Concentrates in Saudi Arabia

The major growth driver of concentrates is the fact that concentrated drinks are traditionally consumed during the month of Ramadan as they are considered to be a fundamental element of breaking the f...

$ 900.00
October 2013 Concentrates in the United Arab Emirates

Concentrates was impacted by a general trend towards trading up in 2012. On the one hand, consumers in the United Arab Emirates were shifting to fruit/vegetable juices that are generally perceived to ...

$ 900.00
October 2013 Concentrates in Singapore

Off-trade value growth of concentrates was 3% in 2012 as consumers in Singapore found it more convenient to purchase fruit and vegetable juices instead of preparing their drinks using concentrates. Mo...

$ 900.00
September 2013 Concentrates in the Netherlands

In 2012 the Concentrates category posted modest growth in both total value and volume terms, partly due to the positive influence of the economic conditions in the country which makes Concentrates an ...

$ 900.00
September 2013 Concentrates in Belgium

Overall, Concentrates enjoyed a good performance in Belgium in 2012. Positive growth in volume and value terms was boosted by rising consumer demand. In off-trade, the sales volume of Concentrates was...

$ 900.00
September 2013 Concentrates in France

While sweetened soft drinks saw their excise tax increase in 2012, concentrates was not subjected to this new tax. As a result, concentrates remained economical beverages in comparison with other soft...

$ 900.00
September 2013 Concentrates in Austria

In summer 2012, two major hot drinks players launched tea powder concentrates which can be prepared hot or cold, thus providing an interesting twist to the category. Apart from being thirst quenchers,...

$ 900.00
September 2013 Concentrates in Switzerland

Concentrates continue to be popular among families with small children. Liquid concentrates are the standard drinks for children in Switzerland, in particular raspberry-flavoured syrup. In spite of th...

$ 900.00
August 2013 Concentrates in Poland

Positive development within concentrates is underpinned by significant demand for value for money offerings. Price-sensitive consumers commonly choose liquid concentrates, being an affordable alternat...

$ 900.00
August 2013 Concentrates in Vietnam

Concentrates remained one of the smallest sectors in the whole soft drinks industry in Vietnam in 2012, and also the slowest growing. Concentrates is a small sector as most people view concentrates as...

$ 900.00
August 2013 Concentrates in Russia

Concentrates saw little change in 2012. The industry was stagnant for the most part, with players rarely advertising their brands in the media. Powder concentrates used to be popular between 1990 and ...

$ 900.00
August 2013 Concentrates in Israel

In 2012 concentrates witnessed a transformation. The category, which mainly targets children as potential consumers, also began to target adults with the re-entrance of SodaStream to the Israeli marke...

$ 900.00
August 2013 Concentrates in Pakistan

In Pakistan, concentrates, especially the liquid concentrates offered under the Rooh Afza and Jam-e-Shirin brands, are widely regarded as healthier and cheaper alternatives to carbonates and packaged ...

$ 900.00
July 2013 Concentrates in Iran

In 2012, concentrates continued to post a positive performance with total RTD volume growth of 14%. Alifard Co, the category leader, offers liquid concentrates in large size formats of up to one gallo...

$ 900.00
July 2013 Concentrates in Kenya

Increasing maturity and growing competition from other types of soft drinks, especially fruit/vegetable juice continued to affect sales of concentrates in Kenya. Many consumers are shifting to 100% fr...

$ 900.00
July 2013 Concentrates in Bulgaria

Powder and liquid concentrates were in the two opposite states of development: while powder concentrates was actively advertised and developed, liquid ones declined over the review period because few ...

$ 900.00
July 2013 Concentrates in Algeria

Concentrates witnessed healthy 4% total volume growth and strong 12% total value growth in 2012. The category remained essentially purchased by low-income consumers, and middle-income earners for chil...

$ 900.00
July 2013 Concentrates in Taiwan

Because of the increasing number of convenience store outlets, consumers did not have to make drinks at home. The busy lifestyles changed the local purchasing behaviour. Furthermore, many convenience ...

$ 900.00
July 2013 Concentrates in Romania

The small growth of concentrates in 2012 was mainly the result of the loss of purchasing power, which in turn affected sales of more expensive fruit juices and carbonates and sustained the sales of co...

$ 900.00
July 2013 Concentrates in South Korea

Concentrates showed current value growth of 22%, reaching Won177.3 billion in 2012. Liquid concentrates accounts for more than 99% of the total value sales of concentrates. Liquid concentrates in Sout...

$ 900.00
July 2013 Concentrates in Brazil

Liquid concentrates has continued losing volume sales to more convenient beverages since 2010, in part related to the migration from concentrated fruit juice versions to RTD fruit juices and in part d...

$ 900.00
July 2013 Concentrates in Germany

Concentrates is one of those categories in which the on-trade is performing better than the off-trade. Concentrates are used in many drinks in bars and clubs, which enabled on-trade volume and value s...

$ 900.00
July 2013 Concentrates in the Philippines

Concentrates benefited from the continued growth of sprits in 2012. Many young adults continue to choose spirits as a preferred alcoholic beverage. This tends to be mixed with powder concentrates as s...

$ 900.00
July 2013 Concentrates in Tunisia

Concentrates continue to compete against carbonates and juices from a price perspective; however, their appeal is limited by the quality of their taste compared with other soft drinks. The storage con...

$ 900.00
July 2013 Concentrates in Hong Kong, China

The increasingly hectic lifestyles of the majority of consumers in Hong Kong continued to compromise demand for concentrates during 2012 as the majority of people in Hong Kong have little interest in ...

$ 900.00
July 2013 Concentrates in Peru

The health trend present in the country is negatively impacting concentrates, with consumers switching from concentrates to more natural and healthier products. Improvement in the economy is also prom...

$ 900.00
July 2013 Concentrates in Chile

In 2012, concentrates recorded positive growth in both volume and value terms as both the liquid and powder formats, are good alternatives to carbonates, fruit/vegetable juice and RTD tea thanks to th...

$ 900.00
July 2013 Concentrates in India

Concentrates are considered synthetic and artificial. Manufacturers are trying to change this conception by launching products which contain “no added sugar” or “no artificial flavours”. The soft drin...

$ 900.00

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