Concentrates in Turkey

Following the trend towards health and wellness, consumers have started to be more careful about the ingredients of the products they are consuming. And since powder concentrates are perceived as unhealthy, more and more people are shifting to liquid concentrates from powder concentrates.

Euromonitor International's Concentrates in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Concentrates market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Concentrates Conversions
Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 1 Off-trade Sales of Concentrates (as sold) by Category: Volume 2006-2011
Table 2 Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2006-2011
Table 3 Off-trade Sales of Concentrates (RTD) by Category: Volume 2006-2011
Table 4 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2006-2011
Table 5 Off-trade Sales of Concentrates by Category: Value 2006-2011
Table 6 Off-trade Sales of Concentrates by Category: % Value Growth 2006-2011
Table 7 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2007-2011
Table 8 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2008-2011
Table 9 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2007-2011
Table 10 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2008-2011
Table 11 Company Shares of Concentrates (RTD) by Off-trade Volume 2007-2011
Table 12 Brand Shares of Concentrates (RTD) by Off-trade Volume 2008-2011
Table 13 Company Shares of Concentrates by Off-trade Value 2007-2011
Table 14 Brand Shares of Concentrates by Off-trade Value 2008-2011
Table 15 Forecast Off-trade Sales of Concentrates (as sold) by Category: Volume 2011-2016
Table 16 Forecast Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2011-2016
Table 17 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2011-2016
Table 18 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2011-2016
Table 19 Forecast Off-trade Sales of Concentrates by Category: Value 2011-2016
Table 20 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2011-2016
Yildiz Holding As in Soft Drinks (turkey)
Strategic Direction
Key Facts
Summary 2 Yildiz Holding AS: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Yildiz Holding AS: Competitive Position 2011
Executive Summary
Soft Drinks Registers Lower Growth in 2011 Than in the Review Period
Health and Wellness Is the Key Trend in 2011
Multinational Companies Remain the Leaders
Direct Selling Is the Leading Distribution Channel for Soft Drinks
Soft Drinks Will See Positive Total Volume Growth Over the Forecast Period
Key Trends and Developments
Rising Health Awareness Stimulates Health and Wellness Products
Young Population and Rising Urbanisation Drive the Growth in Soft Drinks
Small Grocery Retailers Loses Share To Supermarkets, Hypermarkets and Discounters
Better Off-trade Performance Compared To On-trade in 2011
Share of Domestic Companies Is Rising in Soft Drinks
Market Data
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 22 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2011
Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2011
Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2011
Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2011
Table 29 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2006-2011
Table 30 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2006-2011
Table 31 Off-trade Sales of Soft Drinks by Category: Value 2006-2011
Table 32 Off-trade Sales of Soft Drinks by Category: % Value Growth 2006-2011
Table 33 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2011
Table 34 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2011
Table 35 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2011
Table 36 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2011
Table 37 Company Shares of Off-trade Soft Drinks by Value 2007-2011
Table 38 Brand Shares of Off-trade Soft Drinks by Value 2008-2011
Table 39 Penetration of Private Label (as sold) by Category by Volume 2006-2011
Table 40 Penetration of Private Label by Category by Value 2006-2011
Table 41 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2011
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2011-2016
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2011-2016
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 46 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2011-2016
Table 47 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2011-2016
Table 48 Forecast Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 49 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Appendix
Fountain Sales in Turkey
Table 50 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 51 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 52 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 53 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 54 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 55 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Table 56 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 57 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Definitions
Sources
Summary 4 Research Sources

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Related research categories

By sector: Concentrates (in Soft drinks)

By market: Turkey (in Asia)