Concentrates in Romania

The decline in concentrates sales in 2011 was mainly due to falling consumer purchasing power as a result of the negative impact of the economic crisis and the austerity measures taken to reduce the public deficit. In addition, the economic crisis led to an increase in consumption of homemade liquid concentrates, which are also increasing in popularity due to the fact that they are perceived as being completely natural and free from artificial additives. Homemade concentrates remain especially...

Euromonitor International's Concentrates in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Concentrates market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Concentrates Conversions
Table 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 2 Off-trade Sales of Concentrates (as sold) by Category: Volume 2006-2011
Table 3 Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2006-2011
Table 4 Off-trade Sales of Concentrates (RTD) by Category: Volume 2006-2011
Table 5 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2006-2011
Table 6 Off-trade Sales of Concentrates by Category: Value 2006-2011
Table 7 Off-trade Sales of Concentrates by Category: % Value Growth 2006-2011
Table 8 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2007-2011
Table 9 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2008-2011
Table 10 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2007-2011
Table 11 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2008-2011
Table 12 Company Shares of Concentrates (RTD) by Off-trade Volume 2007-2011
Table 13 Brand Shares of Concentrates (RTD) by Off-trade Volume 2008-2011
Table 14 Company Shares of Concentrates by Off-trade Value 2007-2011
Table 15 Brand Shares of Concentrates by Off-trade Value 2008-2011
Table 16 Forecast Off-trade Sales of Concentrates (as sold) by Category: Volume 2011-2016
Table 17 Forecast Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2011-2016
Table 18 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2011-2016
Table 19 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2011-2016
Table 20 Forecast Off-trade Sales of Concentrates by Category: Value 2011-2016
Table 21 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2011-2016
European Drinks SA in Soft Drinks (romania)
Strategic Direction
Key Facts
Summary 1 European Drinks SA: Key Facts
Summary 2 European Drinks SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 European Drinks SA: Competitive Position 2011
Executive Summary
Soft Drinks Sales Decline in 2011
Drop in Sales Driven by Falling Incomes
Multinationals Retain Leadership in 2011
Small Grocery Retailers Dominate Distribution in 2011
Forecast Period Growth Will Be Affected by Slow Economic Recovery
Key Trends and Developments
Falling Incomes Affecting Sales
Consumer Interest Revitalises Expansion of Large Retailers
Potential for Increased Sales in Rural Areas
Healthy Soft Drinks Attracting Romanian Consumers
Market Data
Table 22 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 23 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 25 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2011
Table 27 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2011
Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2011
Table 29 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2011
Table 30 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2006-2011
Table 31 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2006-2011
Table 32 Off-trade Sales of Soft Drinks by Category: Value 2006-2011
Table 33 Off-trade Sales of Soft Drinks by Category: % Value Growth 2006-2011
Table 34 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2011
Table 35 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2011
Table 36 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2011
Table 37 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2011
Table 38 Company Shares of Off-trade Soft Drinks by Value 2007-2011
Table 39 Brand Shares of Off-trade Soft Drinks by Value 2008-2011
Table 40 Penetration of Private Label (as sold) by Category by Volume 2006-2011
Table 41 Penetration of Private Label by Category by Value 2006-2011
Table 42 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2011
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2011-2016
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2011-2016
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 46 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 47 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2011-2016
Table 48 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2011-2016
Table 49 Forecast Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 50 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Fountain Sales in Romania
Trends
Market Data
Table 51 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 52 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 53 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 54 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 55 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 56 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Table 57 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 58 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Sources
Summary 4 Research Sources

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Related research categories

By sector: Concentrates (in Soft drinks)

By market: Romania (in Europe)