Concentrates in Kenya

Published: July 2013

Publisher: Euromonitor Plc

Product ref: 176864

Pages: 21

Format: PDF

Delivery: Immediate download

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Price: $ 900.00

Report description

Increasing maturity and growing competition from other types of soft drinks, especially fruit/vegetable juice continued to affect sales of concentrates in Kenya. Many consumers are shifting to 100% fruit juice which is perceived as a healthy alternative containing less sugar.

Euromonitor International's Concentrates in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Concentrates market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of Concentrates (as sold) by Category: Volume 2007-2012
Table 2 Off-trade Sales of Concentrates (RTD) by Category: Volume 2007-2012
Table 3 Off-trade Sales of Concentrates by Category: Value 2007-2012
Table 4 Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2007-2012
Table 5 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2007-2012
Table 6 Off-trade Sales of Concentrates by Category: % Value Growth 2007-2012
Table 7 Company Shares of Concentrates (RTD) by Off-trade Volume 2008-2012
Table 8 Brand Shares of Concentrates (RTD) by Off-trade Volume 2009-2012
Table 9 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2008-2012
Table 10 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2009-2012
Table 11 Company Shares of Concentrates by Off-trade Value 2008-2012
Table 12 Brand Shares of Concentrates by Off-trade Value 2009-2012
Table 13 Forecast Off-trade Sales of Concentrates (as sold) by Category: Volume 2012-2017
Table 14 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
Table 15 Forecast Off-trade Sales of Concentrates by Category: Value 2012-2017
Table 16 Forecast Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2012-2017
Table 17 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
Table 18 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017
Premier Food Industries in Soft Drinks (kenya)
Strategic Direction
Key Facts
Summary 1 Premier Food Industries: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Premier Food Industries: Competitive Position 2012
Executive Summary
Soft Drinks Continues To Experience Positive Growth
Manufacturers Focus on Producing Mass Brands To Target Majority of the Population
Coca-Cola Dominates the Market
Off-trade Dominates in Soft Drinks
Positive Growth Expected Over the Forecast Period
Market Data
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
Table 23 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2012
Table 24 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2012
Table 25 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2012
Table 26 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2012
Table 27 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2007-2012
Table 28 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2007-2012
Table 29 Off-trade Sales of Soft Drinks by Category: Value 2007-2012
Table 30 Off-trade Sales of Soft Drinks by Category: % Value Growth 2007-2012
Table 31 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2012
Table 32 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2009-2012
Table 33 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2012
Table 34 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2009-2012
Table 35 Company Shares of Off-trade Soft Drinks by Value 2008-2012
Table 36 Brand Shares of Off-trade Soft Drinks by Value 2009-2012
Table 37 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2012
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2012-2017
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2012-2017
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 42 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2012-2017
Table 43 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2012-2017
Table 44 Forecast Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Appendix
Fountain Sales in Kenya
Definitions
Sources
Summary 3 Research Sources













Price: $ 900.00

Related research categories

By sector: Concentrates (in Soft drinks)

By market: Kenya (in Africa)