Concentrates in Iran

Concentrates remains a niche category in soft drinks due to the widespread consumption of fresh fruit and freshly prepared fruit juices that are offered at affordable prices. Typically, Iranian consumers use concentrates (usually liquid concentrates) only during the summer. Alifard Co, the main producer of concentrates, offers liquid concentrates packaged in large plastic containers of up to one gallon (4.55 litres). Low unit prices and a high dilution ratio enable consumers to save money,...

Euromonitor International's Concentrates in Iran report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Concentrates market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of Concentrates (as sold) by Category: Volume 2006-2011
Table 2 Off-trade Sales of Concentrates (RTD) by Category: Volume 2006-2011
Table 3 Off-trade Sales of Concentrates by Category: Value 2006-2011
Table 4 Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2006-2011
Table 5 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2006-2011
Table 6 Off-trade Sales of Concentrates by Category: % Value Growth 2006-2011
Table 7 Company Shares of Concentrates (RTD) by Off-trade Volume 2007-2011
Table 8 Brand Shares of Concentrates (RTD) by Off-trade Volume 2008-2011
Table 9 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2007-2011
Table 10 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2008-2011
Table 11 Company Shares of Concentrates by Off-trade Value 2007-2011
Table 12 Brand Shares of Concentrates by Off-trade Value 2008-2011
Table 13 Forecast Off-trade Sales of Concentrates (as sold) by Category: Volume 2011-2016
Table 14 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2011-2016
Table 15 Forecast Off-trade Sales of Concentrates by Category: Value 2011-2016
Table 16 Forecast Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2011-2016
Table 17 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2011-2016
Table 18 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2011-2016
Concentrates Conversions
Table 19 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Alifard Co in Soft Drinks (iran)
Strategic Direction
Key Facts
Summary 1 Alifard Co: Key Facts
Company Background
Production
Summary 2 Alifard Co: Production Sites 2011
Competitive Positioning
Summary 3 Alifard Co: Competitive Position 2011
Executive Summary
Consumption of Soft Drinks Increasing Rapidly
Subsidy Reform Programme Leads To Sudden Jump in Unit Prices
Market Characterised by Locally Produced Domestic and Multinational Brands
Off-trade Channel Remains Dominant
Good Potential for Healthier Categories Like Bottled Water and Fruit/vegetable Juice
Market Data
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 24 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2010
Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2010
Table 26 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2010
Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2010
Table 28 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2006-2011
Table 29 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2006-2011
Table 30 Off-trade Sales of Soft Drinks by Category: Value 2006-2011
Table 31 Off-trade Sales of Soft Drinks by Category: % Value Growth 2006-2011
Table 32 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2011
Table 33 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2011
Table 34 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2011
Table 35 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2011
Table 36 Company Shares of Off-trade Soft Drinks by Value 2007-2011
Table 37 Brand Shares of Off-trade Soft Drinks by Value 2008-2011
Table 38 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2011
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2011-2016
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2011-2016
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 43 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2011-2016
Table 44 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2011-2016
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Fountain Sales in Iran
Trends
Category Data
Table 47 Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 2006-2011
Table 48 Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth 2006-2011
Table 49 Off-trade vs On-trade Fountain Sales of Carbonates: Volume 2006-2011
Table 50 Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth 2006-2011
Table 51 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 2011-2016
Table 52 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth 2011-2016
Table 53 Forecast Off-trade vs On-trade Fountain Sales of Carbonates: Volume 2011-2016
Table 54 Forecast Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth 2011-2016
Definitions
Sources
Summary 4 Research Sources

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Related research categories

By sector: Concentrates (in Soft drinks)

By market: Iran (in Asia)